Interactive Digital Signage Software Explained
Back when digital signage software first hit the market, available displays were based on cathode ray tube (CRT) monitors. They were bulky, heavy, and not inviting or visually appealing whatsoever. They were also unable to detect touch without applying a special and usually quite expensive touch film to the monitor surface. These were the early days of interactive applications. Back then, you would have encountered these monitors in interactive kiosks where they were used for in-store bridal registries or shopping mall directories. You would also encounter these kiosks in government offices and at bank ATMs.
From these early innovative applications, interactive digital signage was born. However, the underlying technology still had to advance a great deal in order to make the experience more meaningful for the users. For starters, there weren’t many good content-creation tools around and internet bandwidth was very low. Many kiosks still used dial-up modems to communicate with back-end systems, so they mostly performed very simple tasks like accessing simple information in a database or displaying simple graphics on a touch screen.
Back then, who would have ever conceived that thin, interactive, wall-mounted flat-panel displays and high-speed wireless internet would soon become the norm? It shows how far we have come in the past 20 years, and just how fast technology advances in general.
Technology is the big disruptor
Fast forward to 2021 where affordable, reliable, high-quality hardware is now readily available to the masses. Smaller, lighter, faster, and cheaper. Digital signage today, we now regularly touch screens or even surfaces like a window or tables, to interact with digital signage. We can also use voice and movement. This opens a world of new possibilities for interactive and smart digital signage, and we’re just scratching the surface.
Modern smartphones have added a new wrinkle. Now, you can interact with digital signage in ways we never imagined. For example, you can use an app on your phone to change what’s playing on-screen, or you can post social media messages in real time. Given the multitude of cost-effective interactive hardware options at our disposal today, we are now living in a time where the only thing stopping you from deploying interactive digital signage is your desire to do so.
Engage with your audience
In digital signage today, top companies around the world spend countless hours and days around boardroom tables trying to find new and innovative ways to get their customers to engage with their brands. Marketing and social media experts will tell you; engagement is everything. So, the question we want to help you answer is, how can one use digital signage software to accomplish this key goal of engaging with customers and visitors in an exciting and meaningful way? The answer of course is, well, there are many different ways! Here are a few examples to consider:
Self-service digital kiosks
Self-service kiosks are typically free-standing touchscreen displays that are mounted on some form of stand or base. Each touchscreen is running a digital signage software application that brings the interactive content onto the screen and allows the user to interact with it. Self-service or interactive kiosks are typically used in the following scenarios that any professional-grade digital signage software platform will allow for:
- Interactive product catalogs
- Interactive directions and wayfinders
- Room booking and reservations
- Enrollment in company promotions or mailing lists
- Browsing the company website
Each one of these interactive digital signage scenarios will provide your company with a way to interact and engage with your audience and provide value to them at the same time. Consider deploying one of them in your company head office or retail locations, for example, you might be surprised at how quickly you will get results.
Context-aware or smart digital signage
Interactive digital signage is not limited to one-way communication. Imagine displays that can interact with you, adapting their content based on real-time data and environmental variables. This concept is known as context awareness or smart digital signage. By leveraging advanced digital signage software platforms, businesses can instantly optimize or change displayed content in response to dynamic factors.
Take, for instance, a retail store that installs a camera to anonymously detect customers near a specific display. With cutting-edge camera-based marketing analytics software like Aquaji, real-time information about age range and gender becomes available. The digital signage platform then utilizes this data to trigger content that is highly relevant to the customer’s profile. Such personalized engagement is increasingly sought after by companies worldwide.
Examples of Context-Aware Interactive Digital Signage
- Weather-Driven Promotions: Adjust displayed promotions based on current weather conditions, ensuring relevant offers are shown to capture customers’ attention.
- Demographic-Based Content: Tailor content based on the demographics of nearby customers, delivering personalized messages that resonate with their specific interests and preferences.
- Intelligent Queue Management: If queues become too long, the digital signage can trigger content guiding customers to alternative waiting or checkout areas, optimizing the flow and reducing wait times.
Embrace the power of context awareness and real-time optimization in your digital signage strategy. Unlock the potential to deliver personalized experiences, capture attention, and improve customer satisfaction. Explore how interactive digital signage can adapt to your unique business needs and create memorable interactions with your audience.
Lift and learn Digital Signage
Lift and learn digital signage is a straightforward way to enhance your customers’ shopping experience by providing instant interactive value. The concept is simple: customers can pick up products on display, and when they do, the nearby display will automatically show relevant information about that specific product. This self-serve, interactive experience not only helps customers make informed decisions but also adds a fun element to their shopping journey. To implement this type of interactive application effectively, it’s crucial to have a reliable digital signage platform. Here’s a short video demonstrating how someone easily created and tested a lift and learn scenario using digital signage software:
Tech-savvy consumers want more from digital signage. They expect interactive displays that go beyond basic features. Current displays let users zoom and rotate maps like on a tablet. But there’s more to come. Interactive digital signage can provide helpful info and engage audiences through gestures. These technologies come from different industries like security, gaming, and communication.
The future of interactive digital signage is exciting. It will integrate with augmented reality using smart glasses or smartphones. Voice recognition and AI will also be important. They’ll enable meaningful interactions through voice commands and smart responses from chatbots or assistants. These solutions can automate registrations, answer questions in stores, and assist people with disabilities. Verbal commands may replace touch and motion interactions, if the assistant understands and responds effectively.
In conclusion, we have come a long way from early touch-film overlays on CRT monitors. With technology rapidly evolving, there are countless possibilities yet to be discovered. It’s crucial to ensure that your digital signage platform can handle current interactive scenarios and adapt to future needs.