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Built-in Features for Content Automation

Ensure Relevant Messaging with AI-Enhanced Content Automation

Content automation powered by Navori enables personalized content delivery, tailoring messages and display to live data or input and user predefined rules

Increase in Audience Engagement
Reduction in Content Management Costs

Identify the needs and pitfalls

In the traditional landscape of digital signage, businesses grapple with the manual input required for content updates, hindering the adaptability to real-time events and external variables.

The challenge lies in the need for a more dynamic and responsive content management system.

Why Use Content Automation in Digital Signage?

Eliminate the need for constant manual intervetion

In 2012, Navori’s software introduced content automation, a significant advancement in digital signage technology. This innovation eliminated the need for constant manual content updates by automatically refreshing displays with real-time data, ensuring that the content stays dynamic and relevant.

However, traditional solutions had limitations when it came to filtering data feeds using rules and criteria, especially in complex scenarios. This limited their adaptability and efficiency.

In response to these challenges, Navori enhanced its Software Content Manager in 2021 with scenario-based content automation. This upgrade allows content or programs to activate based on specific real-time data feed values, enabling smarter decision-making in content display.

Content Manager

Smart, Rule-Based, Data-Driven and Context Aware Automation

Another challenge arose when data feeds couldn’t efficiently sort information based on specific rules and criteria. This was especially important in industries like digital menu boards, where it was crucial to display only available products or filter data based on performance criteria.

In 2021, Navori tackled this problem by introducing advanced automation in QL. This upgrade allowed data feeds to be filtered based on rules and criteria, offering more precise control over content display. For digital menu boards, this meant showing available products and optimizing information based on performance criteria.


Real-life Use Cases

Content Validity

You can set specific dates, days of the week, and hours for when you want particular content to show up. This ensures that information is up-to-date and relevant. For example, you can schedule promotional content to run during sale periods and have it automatically stop afterward.

Content Tagging

Tagging content in digital signage improves organization, personalization, efficiency, and analytics. It simplifies content management by categorizing and organizing it based on specific criteria. This makes it easier to search, filter, and manage content, especially when dealing with large libraries or various types of information.

Localized Content

Tailoring content to specific regions or areas makes communication more relevant and engaging. You can include references, events, or promotions that are meaningful only to a particular area, making it more impactful.

Data-Driven Content

Imagine a digital menu board connected to a Point of Sale (POS) system. It shows real-time info about products, like availability, popularity, and pricing. So, when customers order, the menu board instantly updates to showcase items that are in demand, daily specials, or popular dishes, ensuring it always displays what’s available.

Data-Driven Content Triggering

Data-driven content triggering uses live data to display specific content on screens. It involves using various sets of data or predefined conditions to automatically initiate the presentation of particular content. For example, in retail, digital signage can display specific ads or promotions based on inventory levels or shopper demographics. Office buildings use automation to trigger emergency alerts, traffic updates, or events based on location-specific data.

Computer Vision-Driven Context Aware Automation – Aquaji

Leveraging computer vision and context-aware automation in digital signage allows for more targeted, adaptive, and engaging content delivery. It enhances both the viewer experience and operational efficiency. Computer vision systems recognize and understand the context or environment, allowing personalized content delivery based on factors like demographics, behavior, or viewer emotions. Content can dynamically adjust based on real-time data or situational factors, such as changing content based on weather conditions, crowd density, or time of day.

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In conclusion

Content automation is really important in digital signage. It means changing messages based on information from outside sources. Navori is a leader in this area, always pushing forward. They’re great at making content that changes based on new information, keeping messages interesting and relevant.

What’s special about Navori is that their system is more than just a basic feature. It’s a smart system that adapts and learns from what’s happening around it. This means it can change messages in real-time, using outside information. Navori’s solutions make digital signs more connected to the world around them. They’re setting new standards for how digital signs communicate, making them more engaging and responsive.