Unlocking Viewers’ Analytics by
Understanding Attendance and Attention
Know your audience Understand foot traffic, demographics, and engagement for targeted campaigns.
Get metrics on ad performances Gain real-world ad performance insights for effective content strategies.
Keep your advertisers happy Provide actionable data for satisfied marketers and advertisers for impactful campaigns.
Get Metrics on Footfall Surrounding Your Screens
Footfall is a valuable metric for marketers to measure the actual audience of a screen. It helps advertisers select the most strategic locations for DOOH screens and calculate the Cost Per Person Reached (CPP).
Find Out How Many Vehicles Pass the Outdoor Screen
Understanding the volume and flow of vehicle traffic around outdoor LED screens helps advertisers estimate the potential audience size and the cost of advertising per capita.
Track Your Audience’s Gender and Age Range Breakdown
The audience around the screen represents a diverse spectrum of genders. Advertisers or marketers use Navori to get insights and tailor content to demographics.
Break Down Audience Measurements Per Weekday and by the Hour
Understand peak times and patterns of viewer traffic. This insight can help optimize content scheduling, displaying more engaging content during high-traffic periods.
Discover Key Software Features for Digital Signage
Tell for How Long the Audience Had an Opportunity to See the Screen or Ad
Measure how many passersby actually had the opportunity to see” (OTS) the screen. This is a measurement of the exposure that an ad might have actually received.
Know for How Long the Audience Engaged with Every Content or Ad
Conversion duration measures how long the audience engages with specific content shown on screen.
Trigger on-the-fly content matching the audience’s demographics
Ad triggering is a modern technique used by some advertisers in DooH. It’s not based on media planning but triggers tailored advertisements in real-time, adapting to the audience’s demographics.