Who Needs Digital Signage?
Digital signage has become really popular nowadays. You see those flat TV-like screens with advertisements in many places. They used to be super expensive and difficult to install, but not anymore. Now, there are lots of options for all kinds of budgets and needs.
In the past, you needed a tech-savvy person to set up the system and it only worked on bulky and expensive PCs. But today, you can use smaller and cheaper devices like Android tablets. These screens can be put both inside and outside buildings, and they come in various sizes. Some of them even work well in bright sunlight and can be touched by people to interact with them.
The industry is constantly improving, and every year there are new and better products. This progress has made digital signage suitable for all types of businesses.
Here are some examples of businesses that can benefit from digital signage:
Car dealerships are embracing digital signage and many high-end brands are even pushing the envelope with the use of video walls, exterior LED boards, and large projection screens. Interactive tablets and touchscreens are also used in showrooms so visitors can browse accessories, view interactive videos, and access manufacturers’ websites. The retail car industry is highly competitive which is why dealerships have been investing heavily in digital signage.
The combination of all these technologies makes for a more enjoyable customer experience and a more memorable visit.
Walk into any office building or factory and you will notice digital signage technologies being used in a variety of ways. Displays are deployed in lobbies, meeting rooms, lunch rooms, waiting areas, near and inside elevators, in workshops, and other areas where people congregate. Digital signage has been particularly effective in areas where there are long dwell times. For example, installing a display in an office lobby provides a great opportunity to tell a story about the company and its employees. By locating displays strategically, companies can…
- Provide a positive visitor experience.
- Improve morale.
- Inform staff about new company policies.
- Entertain personnel.
- Deliver vital business intelligence data where it’s needed.
Banks use digital signage for various purposes. It allows them to communicate essential information to customers, such as interest rates and promotions, in a visually appealing manner. Digital signage also helps banks showcase their brand and market their services effectively. Real-time updates, like stock market information, keep customers informed about financial developments. It aids in queue management by displaying wait times and service status, enhancing the customer experience. By strategically placing digital signage, banks can encourage cross-selling opportunities. Interactive displays offer self-service options, while also educating customers about financial literacy. Moreover, banks can use digital signage for compliance notices and employee training, creating a more engaging and informative environment overall.
Gyms and Fitness Centers
Fitness centers have understood the power of infotainment for quite some time. Flat-panel TV screens have been a staple of every gym for many years. Initially, operators would play MTV or some other TV broadcast to keep their members motivated as they went through their workouts. Lately, the trend has shifted away from public broadcasts. People aren’t interested in just watching TV. Today’s modern fitness centers are equipped with an array of flat panel displays of every size. These displays are used to entertain, motivate and inform members while they go through their workout routines. Programming is matched to specific classes or to individual stations so only relevant content is shown at any given time. It’s not hard to see why digital signage has become an essential tool for every fitness center.
Let’s be frank. Visiting your local doctor’s office or hospital emergency room is never fun. You know you’re in for a long wait, and chances are the LCD display mounted on the wall will be tuned to a boring TV channel. This is a scenario that plays out in hospitals across the nation, but thanks to digital signage, wait times are starting to feel a lot shorter. This helps explain why the healthcare industry has been busily deploying digital signage displays, to improve each patient and visitor experience.
Healthcare digital signage is used for…
- Inform patients of new treatment options.
- Explain medical procedures.
- Provide health-related news.
- Explain new healthcare plans.
- Promote healthy eating habits.
Digital signage has become a common sight in various public venues, making information-sharing with visitors more efficient and engaging. You can find these digital displays in places like airports, shopping malls, stadiums, and more. They serve several important purposes:
Firstly, digital signs help with wayfinding, making it easier for people to navigate through large and complex venues. They display interactive maps and directions, guiding visitors to their desired locations. Secondly, these displays are used to provide real-time event information, such as schedules, speakers, and session details. This keeps attendees informed and up-to-date during conferences, exhibitions, and other events.
In addition to serving practical purposes, digital signage offers advertising opportunities. It promotes nearby businesses and services, enhancing the overall visitor experience. During emergencies, these signs become vital communication tools. They quickly deliver important safety alerts and evacuation instructions, ensuring the safety of everyone in the venue.
For commuters, digital signage displays transportation updates, including travel schedules and delays, helping them plan their journeys more efficiently. Social media feeds, news headlines, and weather forecasts are often integrated into these digital displays, keeping visitors informed and entertained while they wait.
In places like museums and art galleries, digital signage creates interactive exhibits, offering a more immersive and educational experience for patrons.
Quick Service Restaurants
Digital signage usage has really taken off in the quick service restaurant (or QSR) industry. Visit any town and you will notice more and more restaurants have replaced their printed menu signs with digital menu boards. We see them popping up in shopping malls food courts, burger joints, sports bars, and even in arena food concessions. There are many reasons why this is happening. For example, the FDA has mandated the need to display caloric and other nutritional information on restaurant menu boards. This played a big part in accelerating the adoption of digital signage technologies in restaurants.
There are other advantages too. Restaurants can use one display and show different menu choices depending on the time of day. Menus simply rotate when necessary, eliminating the need for multiple printed signs.
Then there is the benefit of including multimedia content like videos and animations. This content can really make the menu “pop” and attract attention. Promotions are also easier to manage as they can be scheduled ahead of time and removed when they expire.
Grocery stores and supermarkets
A grocery store needs digital signage because it helps improve the shopping experience and keeps up with the modern world. Digital signs are like big screens that can show special offers, new products, and helpful tips for customers. These displays catch people’s attention and make shopping more fun. They can also change quickly to show the latest information, which keeps the store fresh and interesting. When customers enjoy their shopping experience, they are more likely to buy things and come back again. So, grocery store digital signage is a great to attract customers, boost sales, and keep up with the times.
In conclusion, digital signage has come a long way and can benefit a wide range of businesses and organizations. It helps small retailers attract customers and big companies streamline communication. Public places use it to guide visitors, share event updates, and entertain people. It also allows for displaying ads and promoting products. Digital signage is essential for emergency communication too. As technology advances, its possibilities will keep growing, making it a valuable tool for anyone who wants to stand out and communicate effectively. No matter if you’re a business owner, marketer, or event organizer, digital signage is a powerful solution to meet your needs and goals.