Digital Menu Boards Are No Longer Optional For QSR
QSR / Restaurants / Menu Boards
Advances in QSR technology have made possible digital drive-through signage that can deliver personalized menu suggestions based on various events in real-time. Think of a fine-pixel exterior LED board that shows you specific menu items based on the composition of your current order, or a pop-up promotion for ice cream sundaes whenever it’s a hot, sunny day.
Because of the Covid pandemic, restaurant drive-throughs are becoming essential to the survival of QSR restaurants. The trend had already begun when restaurants were asked to shut down their dining rooms and switch to curb pick-up and drive-through ordering. With a year of physical restrictions behind us and a long recovery ahead, QSR chains have realized the drive-through experience will be key to their survival for many years to come.
How to create a digital menu board
QL’s built-in Content Manager includes a user-friendly Template Designer app that is perfect for building your digital menu board layout. The app’s interface was designed for casual users so anyone can create professional content in minutes. Graphic artists and web developers can also create content using HTML5 while QL delivers live data feeds to each screen. This is the ideal scenario for more advanced deployments.
How to manage limited time offers
Since QL Player interacts with a database in real-time, digital menu boards constantly adapt to show regular and promotional items. Whenever an LTO promotion ends or a new item is added, changes happen on-screen as soon as QL Player refreshes its data. You can also adjust at what frequency QL Player refreshes its data.
How to give local staff control over their screens
QL Mobile is Navori Labs’ answer to on-location screen control. Using QL Mobile, staff members can modify what’s playing on their store’s screens or digital menu board using any smartphone or tablet. Content can be triggered on-demand and left on-screen for as long as needed which is great for instant promotions or when answering customer questions.
Staff can also upload photos taken with their smartphone and instantly publish them on their screens. Store managers can also use this feature to publish instant notices or increase guest engagement.
The future is here, is your software ready?
Powering all this hardware requires sophisticated software that can interface with external databases, drive multiple screens and large LED boards reliably, and provide conditional content delivery that responds to external events. Navori QL is the best digital signage software for QSR restaurants. With its available “insane playback rendering”, QL can deliver and play 8K content across one or more screens with fluid transitions and flawless playback. QL’s dynamic data feed support means a single menu board layout can be delivered to thousands of restaurants with each location displaying individualized menu items and pricing. QL also supports smart AI programming with conditional playback rules that can launch content based on real-time events (weather, pricing, stock levels, etc.).