DIGITAL SIGNAGE SOFTWARE FOR LIFT AND LEARN (IOT)

With QL digital signage software, engage your customers with topical information right at the point of decision.

The challenge

Successful brick and mortar stores use various “Lift and Learn” technologies to deliver customized and engaging experiences for shoppers. Research has proven that people who physically engage with products are more inclined to purchase and spend more.

  • GET LIFT AND LEARN TO INCREASE SALES

Retailers implement lift and learn technology in their stores to help shoppers in their decision-making process. While this technology has become popular for high-tech items, such as smartphones, headphones, and similar products, the technology is also commonly used for cosmetics and other sectors as well.

  • HOW DOES LIFT AND LEARN WORK?

Sensors, like RFID tags, are installed on or near the products you wish to monitor. When a shopper picks up a product, nearby digital signage screens automatically show pre-programmed content related to that product. Your digital signage screens instantly return to regular store programming when the product is returned to its cradle or other specified location.

The content shown while the item is being manipulated can be a video explaining its use, an advertisement, or promotional content, like a new in-store special or other offer. Lift and learn is also a great way to promote your brand and improve customer loyalty.

This new technology can offer its benefits to other establishments, such as:

  • Museums use the technology to create more interesting exhibits where visitors can interact with items and receive related information.
  • Automobile dealerships use the technology to provide vehicle information in showrooms and trade shows.
  • HOW DOES QL SUPPORT LIFT & LEARN?

The QL digital signage platform supports these technologies in multiple ways:

  • Using Smart Content Playback: Non-technical users create simple rules that control what’s shown on screen based on live data feeds (such as XML data) from any external sensor or device.
  • Using API: The QL Player API lets you integrate with external sensors to trigger content programmatically. QL Player will respond and trigger the desired content instantly.
  • Trigger any QL content, including videos, images, web pages, interactive apps, and templates.
  • Assign different content based on which item has been interacted with.
  • QL Analytics reports provide detailed proof of play information about all content shown on screen, including content triggered by lift and learn. This information is extremely useful to marketers and advertisers as they can assess the effectiveness of their programs.
  • PUBLISHING LIFT AND LEARN CONTENT IN QL

Here is how you update content using smart content rules:

  • Create and publish your daily/weekly regular content programming.
  • Drag the Lift and Learn item into the Trigger folder.
  • Edit the item’s triggering rule, so it knows how to interpret the sensor’s data feed.
  • Publish!

When someone lifts an item, QL Player instantly reads the data from the sensor and triggers the corresponding content. When the item is returned to its original position, the process is reversed and the regularly scheduled content resumes.

Note: the interaction is not limited to someone lifting an item. The same trigger feature can be used with other sensors, such as motion sensors, the flipping of a switch, or the pressing of a button. QL can communicate with any third-party device or system.

Frequently Asked Questions

It's accessible to any type of business or organization.

Common uses that get shoppers' attention include:
  • High-tech retail: smartphones, headphones, wearable tech, gaming.
  • Luxury retail: watches, sunglasses, automobiles.
  • Convenience retail: wine and liquor, beer.
  • Experiences: museums, visitor centers.
QL supports lift and learn through its proprietary APIs and Smart Content Playback features. The QL Platform can be adapted to operate with any external device, sensor, or third-party software to deliver the best shopper/visitor experience.

Get started with QL—the best digital signage product to help your store sell more!

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