Navori’s content automation simplifies and enhances the way businesses communicate by dynamically adjusting messages and displays. Utilizing Navori software, this process leverages live data, user inputs, and predefined rules to deliver personalized and highly relevant content.
This advanced capability allows organizations to effectively target their communications to specific audiences at precisely the right times, significantly improving engagement and the overall impact of their messaging strategies. By integrating real-time data and automated content adjustments, Navori software ensures that every piece of content delivered is optimized for maximum relevance and engagement.
Content Automation Features
Leverage Data-driven Content Automation and Triggering
Use event-based triggers to interrupt and adapt content in real-time based on user actions and data insights. By setting simple rules, you can make content responsive to specific circumstances, enhancing relevance and engagement.
Tagging
Implement tagging by assigning attributes such as location and language to players and content. Navori software delivers content according to your predefined rules, ensuring precise scheduling and excluding irrelevant content.
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Validity Applied to Assets
Users can set start and end dates for each piece of content. This ensures that only current and relevant materials are displayed. This approach streamlines content management, automates scheduling, and keeps the displayed content fresh. It effectively eliminates outdated or irrelevant information from being shown to the audience.
Data Feed Look up
Navori’s Data Feed Manager includes a lookup feature for displaying specific information from data feeds. This tool allows users to set filters for content, such as showing news items that contain a certain keyword. The filters ensure that only data matching the set
Explore Live Data Feeds s
Leverage Navori software to automate your digital content effectively, making your messaging more adaptive, personalized, and impactful.
Define Your Data Sources
Begin by identifying and connecting the data sources that will feed into the Navori software. These could include live data streams, databases, or other relevant inputs that reflect changes in real-time conditions or audience behaviors. Setting up these connections ensures that the content displayed is always relevant and timely.
Set Automation Rules
Use Navori’s intuitive interface to define the rules that will trigger content changes. These rules can be based on specific data thresholds, time of day, viewer interactions, or other predefined criteria. Setting up these rules allows for the automatic adaptation of displayed content without manual intervention, ensuring that the content remains dynamic and engaging.
Create and Organize Content
Design and organize the content to be displayed. Navori software provides tools to create diverse content types. Organize this content into playlists or templates that can be automatically cycled through or triggered based on the automation rules you have set.
Monitor and Optimize
Once your content is running, monitor and gather insights through Navori’s analytics capabilities. Analyze how well different content performs and make adjustments to your rules and content based on this feedback. Continuous monitoring and optimization help refine the effectiveness of your digital signage, ensuring it meets your communication goals and audience needs effectively.
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Reduce Constant Manual Updates
Automated digital signage minimizes the need for manual updates. With scheduling and content management systems, signage can automatically display relevant content at predetermined times or conditions, such as switching menu boards from breakfast to lunch. This ensures content accuracy and timeliness, enhancing the viewer experience while saving time on manual adjustments.
Filter Relevant Data
Employ lookup functions to efficiently sift through and display only the most applicable information from your data feeds. This method enhances the precision of content delivery, ensuring audiences see content that’s directly relevant to their interests or needs.
Automate Content with Real-Time Data Value
Automate the display of digital content by integrating real-time data feeds, enabling dynamic adjustments to what’s shown based on current data values. This approach ensures content remains relevant and engaging by reflecting up-to-the-minute information or trends.
Leveraging Day Parting
Dayparting involves scheduling different content or playlists at specific times of the day to match audience preferences or operational needs. An example is a coffee shop that showcases a breakfast menu with coffee and pastries in the morning, switches to a lunch menu during the afternoon, and promotes desserts and calming teas in the evening. This tactic ensures the offerings are timely and relevant, enhancing customer experience and potentially boosting sales.
Computer Vision-Driven Context Aware Automation
Leveraging computer vision and context-aware automation in digital signage allows for more targeted, adaptive, and engaging content delivery. It enhances both the viewer experience and operational efficiency. Computer vision systems recognize and understand the context or environment, allowing personalized content delivery based on factors like demographics, behavior, or viewer emotions. Content can dynamically adjust based on real-time data or situational factors, such as changing content based on weather conditions, crowd density, or time of day.
Data Driven Content
Imagine digital menu boards that are connected to the Point of Sale (POS) system. This smart menu shows real-time updates on product availability, popular items, and pricing changes. As customers place their orders, the menu instantly updates to highlight in-demand dishes, daily specials, and customer favorites – ensuring the menu only shows what’s currently available. This intelligent menu improves operational efficiency by keeping track of inventory. It also enhances the customer experience by promoting items that are ready to serve, potentially boosting sales of high-demand or profitable dishes.
Content Validity
Content validity ensures that digital signage displays the most suitable and current information. This is done by letting you set specific dates, days, and hours for content display. This feature is crucial for keeping the shown information relevant and up-to-date. For example, you can program your digital signage system to feature promotional content only during sale periods, making sure it starts and stops exactly when intended. This ability not only boosts viewer engagement by giving them the most relevant information at the right time, but also streamlines content management processes, making them more efficient and effective.
Content Tagging
Tagging in digital signage organizes content by categories, making it easier to manage, especially in large asset libraries. For instance, in a retail setting, content could be tagged as “Sale” or “New Arrival,” allowing for automatic display of relevant promotions during specific seasons or events. This targeted approach enhances viewer engagement and operational efficiency by simplifying content selection and scheduling.
