AI-Enhanced Digital Signage Content Automation

Explore the possibilities of AI-driven, smart content automation software. It enables automatic playback of different content based on specific conditions. Whether it's displaying weather-based advertisements or showing emergency announcements, you can create workflows that maximize audience engagement and reduce costs for higher ROI. Experience the power of QL's Digital Signage Software for better engagement and improved results.

Digital signage content automation with QL software delivers dynamic, relevant, and adaptive information to any screen using QL’s smart content rules.

The Content Automation Challenge

Traditional digital signage software requires manual editing by users to change displayed content. In 2012, Navori introduced content automation with its QL application. This innovation allows users to easily include data feeds for real-time updates while content is playing. Say goodbye to manual updates and embrace the convenience of automated content management with Navori’s pioneering technology.

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The QL Software Solution

Navori enriched this concept by adding a second level of content automation to the QL Content Manager interface, the notion of scenarios. For example, if conditions based on a field value in a real-time data feed are met, then this or that content or program will play.

Finally, the third level of digital signage content automation was introduced in 2021, it allows data feeds to be filtered on the basis of rules and criteria. This is used for digital menu boards to display only products available in stock or to filter information on performance criteria.

Here are some examples

QL-managed content and smart content automation software help your organization adapt to real-time events or other external variables without any complex programming.

  • Ads automatically appear on-screen under specific weather conditions (e.g. promote umbrella sales when it is raining outside, or promote cold beverages when the outside temperature is very warm).
  • Thanks to our content automation platform, elements like product information are removed without any user action as soon as an item is out of stock.

Unlock faster and more efficient reactions with digital signage content automation. Experience unparalleled agility that outpaces manual processes. QL leverages diverse data sources, such as key performance indicators, product inventory figures, current weather measurements, sales data, flight information systems, and Business Intelligence data, to intelligently determine the optimal timing and placement for displaying content.

Say goodbye to manual interventions during dynamic business situations, as content automation empowers QL to seamlessly handle everything for you, instantly. Establish simple rules and let the power of data make informed decisions on your behalf. Maximize your SEO potential with QL’s content automation, delivering superior responsiveness and streamlining operations for enhanced online visibility.

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Computer Vision and other live data sources

Navori Labs’ Computer Vision software revolutionizes display networks. It brings AI to the forefront, delivering personalized content in real-time using any webcam. This AI-powered software optimizes viewer engagement and ad revenues through targeted advertising based on individual biometric features.

The software offers dynamic content modification, instant content triggering, and in-depth audience analytics. It elevates your marketing strategy to new heights, making content publishing effortless with scheduled player updates and an auto-update feature. Daily connections between QL Server and each Player ensure prompt processing of unpublished content.

The Navori QL platform is highly interoperable, serving as a leading marketing automation tool. With our APIs, seamlessly integrate QL with various third-party software and hardware, such as motion sensors, temperature sensors, iBeacons, RFID tags, and license plate readers. Automating every QL feature streamlines content sharing, making your network more profitable. Supercharge your display network with Navori Labs’ SEO-friendly Computer Vision software.



In conclusion, Navori’s QL is a great example of using smart content automation software to create a more personalized experience for your customers. By automating the process of creating and displaying content based on specific triggers, you can provide a better customer experience without having to manually manage every single aspect of it. This allows businesses to focus their efforts on other things that are important for their business but not necessarily related directly to content creation such as sales or marketing activities.

Frequently Asked questions

What can digital signage content automation do for me?

Automation can improve every aspect of your digital signage programming and digital marketing apparatus.

  • Deliver content faster and with less manual work
  • Content is more relevant because it is contextual and personalized
  • There is less repetition, so viewers are more engaged
How does Navori QL support content automation?

QL’s rule-based automation can trigger content instantly or add content to any program based on a simple set of rules managed by the user. QL’s Computer Vision software uses AI to perform face recognition and trigger content based on demographic patterns. This is the next generation of content automation marketing.

Does the system provide analytics on smart content automation?

Yes, Navori QL provides real-time analytics and reporting features for every player, display and piece of content. You can also gather insights about audience engagement, content performance, and screen status through the QL platform’s reporting and digital signage analytics tools.

How can using live data improve my digital signage?

Live data enables you to tailor your digital signage content based on specific conditions or user interactions. For example, you can display personalized advertisements or promotions based on demographics, location, or previous purchasing behavior, creating a more targeted and engaging experience for viewers.

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