The Content Automation Challenge
Traditional digital signage solutions have long relied on manual input for content updates. Breaking new ground in 2012, Navori introduced content automation in its QL application, a significant leap in digital signage technology. This feature facilitates the inclusion of real-time data feeds, allowing content to be updated as it plays, eliminating the need for manual intervention.
Navori’s pioneering approach has set a new standard in automated content management, offering convenience and efficiency.
The QL Software Solution
Building upon this foundation, Navori further enhanced QL Content Manager by incorporating scenario-based content automation. This feature enables content or programs to trigger based on specific data feed values in real-time.
In 2021, Navori introduced an advanced level of digital signage content automation. This evolution allows data feeds to be sifted through rules and criteria, optimizing content display. For digital menu boards, this means showcasing only available products or filtering information based on performance criteria.
Finally, the third level of digital signage content automation was introduced in 2021, it allows data feeds to be filtered on the basis of rules and criteria. This is used for digital menu boards to display only products available in stock or to filter information on performance criteria.
Examples of QL’s Smart Signage Automation:
QL-managed content and smart automation software enable your organization to adapt to real-time events and external variables without complex programming. For instance:
- Ads that automatically display based on specific weather conditions, like promoting umbrellas during rain or cold beverages in hot temperatures.
- Product information is automatically removed from displays as soon as an item goes out of stock, thanks to our content automation platform.
With QL’s digital signage content automation, experience a level of agility and efficiency that manual processes can’t match. QL utilizes diverse data sources, including performance indicators, inventory levels, weather data, sales figures, flight information, and Business Intelligence data. This intelligent system determines the most effective timing and placement for your content, enhancing your SEO potential and streamlining operations for better online visibility.
Say farewell to manual adjustments in dynamic business scenarios. QL’s content automation capably manages all aspects instantly. Set simple rules and let data-driven decisions enhance your business strategies.
Computer Vision and other live data sources
Navori Labs’ Computer Vision software revolutionizes display networks. It brings AI to the forefront, delivering personalized content in real-time using any webcam. This AI-powered software optimizes viewer engagement and ad revenues through targeted advertising based on individual biometric features.
The software offers dynamic content modification, instant content triggering, and in-depth audience analytics. It elevates your marketing strategy to new heights, making content publishing effortless with scheduled player updates and an auto-update feature. Daily connections between QL Server and each Player ensure prompt processing of unpublished content.
The Navori QL platform is highly interoperable, serving as a leading marketing automation tool. With our APIs, seamlessly integrate QL with various third-party software and hardware, such as motion sensors, temperature sensors, iBeacons, RFID tags, and license plate readers. Automating every QL feature streamlines content sharing, making your network more profitable. Supercharge your display network with Navori Labs’ SEO-friendly Computer Vision software.
Conclusions
In conclusion, Navori’s QL is a great example of using smart content automation software to create a more personalized experience for your customers. By automating content creation and display based on specific triggers, it enhances customer interaction while freeing up resources for other critical business aspects like sales and marketing. This technology represents a significant advancement in content management, streamlining operations and paving the way for more innovative and customer-centric approaches.
