Essential Features of Software for DooH Advertising and Operating a DOOH Network

The primary focus of DOOH operators is the commercialization of advertising space. Software for DooH Advertising must not only meet the immediate operational needs but also ensure business continuity and robust security, making it an essential tool for managing and optimizing digital out-of-home networks.

A reliable Software for DooH Advertising with a strong Content Management System (CMS) makes it easy for users to upload, organize, and manage content like videos, images, and animations. The CMS simplifies media planning, allowing operators to create campaigns based on pricing models and quickly access assets. This centralized approach ensures consistency across the entire DOOH network, making content curation and distribution more efficient.

Scheduling and playback control enable operators to effectively plan and deliver content. This functionality allows ads to be scheduled for specific times, dates, or intervals, with advanced features such as dayparting, seasonal scheduling, and event-triggered playback. By aligning content with the audience’s context and environment, this control ensures that ads are both relevant and timely, maximizing engagement and impact. Navori software for DOOH operators enhances this by offering the ability to organize campaigns using various industry-standard pricing models, ensuring optimal results for advertisers.

Cost Per Mille (CPM) or Impression
Operators can choose from several billing models within Software for DooH Advertising. The first is Cost Per Mille (CPM), also known as cost per thousand impressions (CPT). This widely used model in DOOH advertising charges advertisers based on the number of impressions their ad receives.

Share of Voice (SOV)
The Share of Voice (SOV) model allows advertisers to secure a specific percentage of the total advertising exposure on a particular screen or network of screens. This approach ensures a consistent brand presence compared to competitors.

Performance-Based Model
In the Performance-Based Model, advertisers pay based on measurable outcomes, such as impressions, engagements, or conversions. This pricing strategy ensures that costs align with the effectiveness of the campaign, with advertisers paying only for the tangible results their ads generate.

With real-time content updates, Software for DooH Advertising offers unmatched flexibility, allowing instant changes to ads, announcements, and alerts. As a result, this feature is especially important in fast-paced settings, ensuring that content remains timely, relevant, and engaging for viewers.

Programmatic advertising integration automates the buying and selling of ad space through real-time bidding. This approach maximizes revenue while delivering targeted ads based on audience data. Moreover, Navori integrates seamlessly with programmatic platforms like Vistar Media and Hivestack. Additionally, users can leverage the Navori API to connect with other programmatic platforms, especially those catering to local markets.

DOOH signage software provides advanced audience measurement and analytics, offering valuable insights into viewer interactions. With metrics such as viewer counts, dwell time, and demographic data collected via camera sensors, operators can better understand audience behavior, optimize ad performance, and generate detailed reports for advertisers. These reports help refine content strategies and improve targeting, ultimately delivering a better ROI.

Navori’s turnkey solution includes a dedicated CMS and a media player for content distribution, which integrates a camera for precise audience analysis around the screen. The Navori StiX 3800 media player not only streams in high resolution but also monitors the screen in real-time and measures audience engagement, including the exposure time for each advertisement displayed.

Remote management and monitoring features are essential for the efficient operation of DOOH networks. These capabilities allow operators to oversee and control screens from anywhere, including checking screen status, troubleshooting technical issues, and updating content across multiple locations without the need for on-site visits. As a result, remote management reduces downtime, ensures consistent content delivery, and saves both time and resources. By equipping operators with the tools to manage their networks centrally, these features ensure the smooth and reliable operation of large-scale DOOH deployments.

Navori provides comprehensive end-to-end monitoring, covering everything from screen management to audience analysis.

Multi-screen and multi-zone support in enables operators to create dynamic visual experiences by displaying content across multiple screens or dividing a single screen into different zones. This feature is particularly useful in environments like shopping malls, airports, or public spaces where diverse information needs to be conveyed simultaneously. By leveraging multi-screen and multi-zone capabilities. Operators can significantly enhance the visual impact of their campaigns and cater to specific audience needs.

Navori software standardly includes the synchronization of advertising content playback across multiple screens, whether through a PC with multiple video outputs or by synchronizing multiple player devices.

Robust security features are essential for safeguarding the integrity of DOOH systems. Software for DooH Advertising should be SOC2 certified, incorporating user authentication, data encryption, and access controls to prevent unauthorized access. These security measures ensure that only authorized personnel can manage and update content, helping to prevent tampering, data breaches, and other risks. By implementing these protections, operators maintain a trustworthy and reliable advertising platform.

Open architecture and integration capabilities are crucial for ensuring that Software for DooH Advertising works seamlessly with various hardware, including different screen types, media players, and other external systems.

Additionally, the software should be flexible enough to integrate with content creation tools, data feeds, and external APIs, thereby supporting a cohesive and streamlined workflow. Consequently, this broad compatibility allows operators to deploy their DOOH solutions in diverse environments and with various types of equipment. Reducing barriers to entry and enabling more customized and effective advertising strategies.

Moreover, DOOH operators frequently integrate Navori software with their advertising space management platforms, as Navori can be fully controlled from a third-party system.

Detailed reporting and analytics are crucial for DOOH operators and advertisers. These tools provide insights into campaign performance, screen uptime, content effectiveness, and audience engagement. Furthermore, they allow operators to generate reports that track key metrics across locations and time periods. By analyzing this data, operators can make informed decisions, optimize future campaigns, improve content strategies, and clearly demonstrate the value of their advertising platform to clients.

Navori: The Ultimate Choice for Advanced Software in DOOH Advertising

Navori’s technology offers all these features and more, making it the preferred choice for operators in Digital Out-Of-Home (DOOH) advertising.