Digital Menu Boards
Are No Longer Optional For QSR

Why restaurants use digital menu boards?

A digital menu board, whether indoors or outdoors, is a dynamic and smart display system used by restaurants, cafes, and other food establishments to present their menus and promotional content.

Indoor digital menu boards are typically installed within the premises of the establishment, strategically placed to catch the attention of customers as they enter or approach the ordering area. These screens replace traditional static menu boards, offering several advantages such as the ability to easily update menu items, prices, and promotions in real-time, as well as the flexibility to display dynamic content like images, videos, and animations.

Drive-Thru digital menu boards are specifically designed to withstand various environmental conditions while providing visibility to passersby and potential customers. These displays are commonly installed on storefronts, drive-thru lanes, or outdoor dining areas, serving as a modern and eye-catching way to showcase menu offerings and drive customer engagement.

Both indoor and outdoor digital menu boards offer businesses a powerful tool to enhance their brand image, streamline operations, and increase up selling by delivering relevant and enticing content to customers.

A menu board consists of connected screens and software to create your menu design in minutes and get your live inventory menus, prices, and attributes from your POS or ERP.

The benefits of a digital menu board

First and foremost, digital menu boards are far more eye-catching and engaging than traditional static menus. QSRs are all about efficiency and upselling, and Digital menu boards help to drive both objectives.

By investing in digital menu board software, QSRs can easily and quickly change their menus to promote different items throughout the day. For example, promoting breakfast items in the morning, lunch items during the midday rush, and dinner items in the evening. This type of “dayparting” is not possible with static menu boards.

Another huge benefit is the ability to run promotions and specials. For example, QSR’s can promote iced drinks and ice cream treats on a particularly hot day. If it’s cold outside, they can promote warm drinks and soups. The trick is to adapt the content to real-time events without any human interaction.

Digital menu boards also give QSRs the ability to upsell side orders or promote extra toppings and desserts. Studies have shown that these high-margin items can take up 50% of space on static menu boards.

Finally, digital signage is simply more efficient than traditional methods like printed menus or chalkboards. It’s easy to make changes and updates on the fly. There’s no need for costly printing or labor-intensive chalkboard maintenance. Instant changes mean there are fewer mistakes that could frustrate guests.

Increase the WOW factor!

Add animations to your menus.  It’s a proven fact that adding 3 to 5% of animated content will significantly improve your guest’s experience.

Shorten wait times

Take-out restaurants can use on-screen messages to keep guests informed.  Promotions can be shown next to or above live messages making sure guests will notice them. Use live messaging for queue management and to reduce perceived wait times.

Boosting the productivity and quality of service

A digital menu board operates automatically without the need for employee intervention, displaying only available items at correct prices, allowing staff to focus on customer service.

There are typically two types of QSR digital menu boards

In-restaurant menus boards

Digital menu boards are ideal for displaying food items in a way that is appetizing and enhances the brand. Digital menu screens are programmed to show a constantly changing mix of products and infotainment. It can promote high-margin items and engage guests.  This results in increased sales and a better dining experience for everyone.

Outdoor Drive-through screens

Exterior digital signage helps with the order-taking process right at the point of decision.  It’s a great way to attract drive-by traffic and help move orders more efficiently. Using digital menu board software, QSRs can screen dynamic content on outdoor signage and drive-through screens to promote specific menu items, cross-sell and speed up ordering.

Improving the drive-through experience

Thanks to advancements in QSR technology, digital drive-through signage now has the capability to provide personalized menu suggestions in real-time based on different circumstances. Imagine a high-resolution LED screen that recommends side items based on a customer’s current order or displays a special promotion for ice cream sundaes on a hot day. These innovative features enhance the customer experience and offer tailored recommendations, creating a more engaging and dynamic drive-through experience.

Since the Covid pandemic, restaurant drive-throughs have become essential to QSR restaurant’s survival. The trend began when restaurants were asked to close their dining rooms and switch to curb pick-up and drive-through orders. QSR chains soon realized the drive-through experience, enhanced by digital menu boards, was the key to their survival.

Advanced digital menu board solutions

Web-based solutions, such as Navori software’s Content Manager, are perfect for designing and building your own menu board layouts. Graphic artists and web developers can also create content using HTML5 to screen live data. This is the ideal scenario for advanced QSR deployments.

How to manage limited-time offers (LTOs)

By using digital signage software that interacts with a database in real-time, digital menu boards can constantly adapt to show regular and promotional items. Whenever an LTO promotion ends or a new item is added, changes happen on-screen as soon as the standalone player refreshes its data.

How to give local staff control over their screens

With new mobile CMS, staff members can modify what’s playing on their store’s screens or digital menu board using any smartphone or tablet. Content can be triggered on-demand and left on-screen for as long as needed which is great for instant promotions or when answering guest questions.

Staff can also upload photos taken with their smartphone and instantly publish them on their screens. Store managers can also use this feature to publish instant notices or increase guest engagement.

The future is here, is your software ready?

Navori Labs’ Digital Signage software seamlessly connects with any point-of-sale software or cash register system to automatically fetch accurate item prices and keep them up-to-date in real-time.

The duty manager can have local access via the software’s Navori Content Manager, allowing them to use any web browser to independently manage their digital menu boards. They can also utilize Navori Mobile on their smartphone to launch new promotions and control content within predefined screen areas, including animations, event notices, birthday messages, and more.

Authorized staff members can also remove items that are sold out from their digital menus and make necessary adjustments. System administrators oversee each user’s permissions and can monitor media player performance from anywhere.

Additionally, Navori Player software can automatically power remote screens on or off according to the restaurant’s schedule, leading to energy savings and prolonged digital menu board display lifespans.

The Navori software advantage

A digital menu board hardware comprises a screen LCD or LED powered by an internal media player displaying your menus. Navori markets Stix, an Android media player device delivering any feature required for this application.

Powering all this hardware requires sophisticated software that can interface with external databases, drive multiple screens and large LED boards reliably, and provide conditional content delivery that responds to external events.

Navori Player app is available on most hardware and is featuring screen synchronization for your digital menu board, ensuring consistency, improving consitancy.

Navori is the best digital signage software for QSR restaurants. With its available “insane playback rendering”, Navori can deliver and play 8K content across one or more screens with fluid transitions and flawless playback. QL’s dynamic live data support means a single menu board layout can be delivered to thousands of restaurants with each location displaying individualized menu items and pricing. Navori also supports smart AI programming with conditional playback rules that can launch content based on real-time events (weather, pricing, stock levels, etc.).

The Navori software advantage

Powering all this hardware requires sophisticated software that can interface with external databases, drive multiple screens and large LED boards reliably, and provide conditional content delivery that responds to external events.

Navori Player app is available on most hardware and is featuring screen synchronization for your digital menu board, ensuring consistency, improving consitancy.

Navori is the best digital signage software for QSR restaurants. With its available “insane playback rendering”, Navori can deliver and play 8K content across one or more screens with fluid transitions and flawless playback. QL’s dynamic live data support means a single menu board layout can be delivered to thousands of restaurants with each location displaying individualized menu items and pricing. Navori also supports smart AI programming with conditional playback rules that can launch content based on real-time events (weather, pricing, stock levels, etc.).