Monetize Your DooH Screens with Programmatic Advertising Powered by Navori Labs

Identify the needs and pitfalls of programmatic advertising

The reason we use programmatic advertising in digital signs is to show the right content to the right people. It helps advertisers pick the best audience based on things like who’s watching or what’s happening in real-time. This makes sure the ads are interesting to the viewers. For screen network managers who rely on ads, programmatic advertising can guarantee a steady income without needing to find advertisers themselves.

But there’s a problem if we use programmatic advertising too much. Also, it can be tough to connect programmatic platforms to the Digital Signage CMS using an API. Navori software makes it easy with a no-code integration. You can connect to these platforms through the CMS and decide how much of your screen time they get.

Why using Advertising Programmatic?

Allow audience targeting from screen location and footfall
Navori software revolutionizes the way you engage with audiences. By leveraging the strategic location of your screens and analyzing footfall data, you can deliver highly targeted advertisements. This approach ensures that the ads displayed are relevant to the viewers based on their demographics, behavior, and even the time of day. As a result, advertisers are more likely to invest in spaces where they know their target audience is most present, increasing the value of your advertising real estate.

Automated on-the-fly ad adjustments
Navori technology excels in making automated, on-the-fly adjustments to the ads displayed. This dynamic content change is based on real-time data, such as audience composition or environmental factors. Such agility in ad presentation not only enhances viewer engagement but also ensures maximum relevance and impact of the advertising content, making each ad spot more valuable and effective.

Generate a complementary revenue stream
By integrating programmatic advertising into your digital signage network, you open up a complementary revenue stream. This system allows you to monetize your existing digital infrastructure by displaying ads alongside your regular content. With Navori’s efficient programmatic solution, you can effortlessly manage this additional revenue source without disrupting your primary content or audience experience.

Advertisers compete for ad space, potentially driving up prices for premium placements
The Navori platform naturally creates a competitive marketplace for your advertising space. As advertisers compete for premium placements on your screens, especially in high-traffic or strategically important locations, the potential for increased revenue grows. This competitive bidding can drive up prices, maximizing the financial return on your digital signage investments.

Real-life Use Cases

Built-in integration with DSPs and SSPs
Navori’s programmatic advertising solution includes built-in integration with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). This integration allows for seamless transactions between advertisers looking to buy ad space and the publishers offering screen time. It ensures that ad placements are efficient, relevant, and profitable, simplifying the process for both buyers and sellers in the digital out-of-home (DOOH) advertising ecosystem.

Navori Software leverages screen audience metrics down to the programmatic platform
Navori software takes advantage of screen audience metrics, funneling these insights down to the programmatic platform. This means that the software can tailor ad content based on real-time audience data, such as demographics and engagement patterns. By leveraging these metrics, the software ensures that the advertisements displayed are highly targeted and effective, thereby increasing the potential for higher engagement and better returns for advertisers.

Navori Software automates the process of campaign management, including ad scheduling, publishing, and performance tracking
Navori software automates the entire campaign management process. This includes ad scheduling, publishing, and performance tracking. By automating these tasks, Navori’s solution frees up valuable time and resources for businesses, allowing them to focus on strategy and content creation instead of getting bogged down in the minutiae of campaign management.

Navori Software API that allow software systems to interact and exchange information seamlessly
Navori software also features an API that allows different software systems to interact and exchange information seamlessly. This API integration is crucial for syncing data across various platforms, ensuring that advertising campaigns are up-to-date, consistent, and aligned with broader marketing strategies.

In conclusion

Navori’s programmatic advertising solution stands out for its ability to integrate with key advertising platforms, leverage audience metrics for targeted advertising, automate campaign management, and facilitate seamless system interaction. These capabilities make Navori an invaluable tool for businesses looking to optimize their DOOH advertising strategies and maximize the revenue potential of their digital signage networks.