DOOH Advertising with Outdoor Digital Signage

Navori QL digital signage software includes an add-on module specifically designed for selling and managing advertising campaigns in DOOH applications. Furthermore, Navori offers AQUAJI, computer vision software that analyzes audience demographics, foot traffic, wait times, attention span, conversion rates, and other valuable metrics for advertisers. When combined, these products deliver real-time, targeted DOOH advertising content with enhanced reporting.

QL and AQUAJI deliver the features advertisers and brand owners need for successful outdoor LED display advertising.

How does our DOOH advertising solution work?

Staff members in most DOOH advertising scenarios develop a media plan based on client requirements. For example, they determine the target ad impressions for a given period. DOOH ads usually run in 10 or 15-second increments, often grouped in “bursts” of 2 or 3 ads. These ads are interspersed with local news, weather forecasts, and other filler content.

To achieve their goals, agency staff gather and organize the required content, scheduling each one individually. However, this process is inefficient and tedious.

QL’s Advertising module, a software add-on, ensures the fulfillment of ad impression targets regardless of the number of ad slots sold. QL automatically inserts each ad into the regular programming, considering impression targets and burst values to guarantee the right number of ad plays.

Agency staff can also generate preview reports, allowing customers to see exactly how the programming will appear on each screen.

Programmatic options

QL’s Advertising module can be interfaced with any third-party ad booking software via the QL Server API to further automate the ad insertion process. In this instance, ads managed by the booking software are automatically added to the agency’s QL-managed advertising playlists. The process is seamless and efficient.

The future is here

Navori Labs has introduced AQUAJI, their new computer vision software. It utilizes AI to generate audience statistics and dynamically adjusts your DOOH advertising campaign based on the demographics and interests of passersby. AQUAJI records the time spent watching and provides valuable metrics for advertisers to optimize their message for maximum impact. The software enables real-time adjustments to enhance campaign effectiveness.

Pick the right platform

Two versions of QL are available. QL Cloud suits new and growing businesses aiming to allocate their capital for other expenses. Businesses pay for these licenses on a monthly basis without any additional recurring fees. You can add licenses as your network expands and retire them when necessary. QL Cloud provides a great balance of flexibility and performance for your new business.

QL Server on-premise is the company’s self-hosted software designed for those who require complete control. The software is hosted on your own hardware at a location of your choice. You can also utilize the QL API to integrate your system with ad booking platforms or various third-party software.

QL digital signage software is the ideal outdoor signage solution for advertisers and brand owners.

Outdoor DOOH advertising screens and hardware architecture

Outdoor signage displays can utilize different types of screens, depending on the environment and size requirements. For instance, LED screens that are easily readable in sunlight are commonly used in digital billboards and street furniture. To effectively convey your advertising message, it is important to have reliable media player software that is compatible with various devices. That’s where QL Player comes in. QL Player offers different versions that can seamlessly work with a range of screens, including System-on-Chip screens, Android devices, Windows PCs, and BrightSign media players.

Specifically designed for outdoor LED display advertising, QL Player incorporates Pixel Perfect technology. This unique feature ensures precise resolution matching on non-traditional screens. Moreover, QL Player supports high screen resolutions, including 8K, and has the capability to automatically synchronize content for delivering professional results in large venues. With its user-friendly interface and wide compatibility, QL Player is an excellent choice for powering your outdoor digital signage displays.

Benefits of DOOH advertising with Digital Signage

For one, using digital signage is far more efficient than traditional methods of DOOH advertising. With digital signage advertising, ads can be automatically scheduled and played in a pre-determined sequence, without the need for manual intervention. This not only saves time and resources but also ensures that ads are played in exactly the way that they should be.

Here are some other benefits to consider:

• Targeted and Contextual Advertising: With DOOH advertising, it is possible to target specific audiences and deliver contextually relevant messages. Digital signage networks can leverage data and analytics to determine the demographics, behaviors, and preferences of viewers in real-time. This enables advertisers to deliver personalized content and advertisements based on location, time of day, weather conditions, or other relevant factors.
• Increased Reach and Visibility: DOOH advertising has the potential to reach a wide audience across various locations. Digital signage screens can be strategically placed in high-traffic areas such as shopping malls, airports, bus stops, and other public spaces. This broad reach helps maximize brand exposure and increases the likelihood of reaching target customers.
• Cost Efficiency and Revenue Generation: Digital signage eliminates the need for printing and installation costs associated with traditional billboards. It offers cost efficiencies by allowing multiple advertisements to be displayed on a single screen, reducing overall expenses. Moreover, DOOH advertising networks can generate additional revenue by selling ad space to multiple advertisers and displaying dynamic content in rotation.

Conclusions

In summary, utilizing digital signage software offers several significant advantages for businesses aiming to enhance their DOOH advertising campaigns. By transitioning to digital signage, businesses can save time while providing a more engaging and interactive experience for their target audience.