QL BENEFITS FOR OUTDOOR
Outdoor digital signage is commonly used for dynamic roadside billboards.
Outdoor displays and digital signs are part of a sector that requires constant investment and innovation in order to effectively grab and retain a viewer’s attention.
Advances in LED signage technology have yielded higher resolutions and extreme brightness for locations exposed to direct sunlight. More recently, outdoor screens and digital signage displays have seen the introduction of wireless sensors and cameras, enabling advertisers to provide captivating interactive experiences. Think of billboards that react to the amount of traffic nearby, or that change content based on current weather observations.
All this hardware technology requires equally impressive software to manage back-end processes and deliver reliable year-round service for outdoor signage displays.
Outdoor digital signage is all about making big, bold statements that capture the viewer’s attention. The messages and video on your digital signs must be clear, and to be effective they also need to be delivered to the right audience at the right time.
Navori QL makes it easy to manage and distribute ads and other attention-grabbing content on any outdoor digital signage network.
The QL Content Manager user interface:
- Requires no technical knowledge and is easy to use so your ad managers can become productive quickly.
- Helps to promote products, services and events with minimal user interaction thanks to QL’s AI-powered dynamic content features.
- Captivates audiences with content triggered by real-time elements such as weather conditions, product stock levels, Business Intelligence information, or any other data source.
- Supports Ad Managers to quickly build smart content rules with no programming required, helping deliver a memorable experience to your audience.
QL’s powerful analytics engine provides a comprehensive view of your ad campaign’s performance with reliable and accurate content playback data. Reports can be exported out of the system for distribution or for manipulation outside our software.
Navori also provides a complete API toolset so operators of digital signage displays can integrate QL with third-party ad-booking systems to automate ad insertions and other software features.
Product Features
QL delivers the features advertisers and marketers need for successful digital out-of-home campaigns:
Support for all popular media formats. There is no need to convert content prior to its use on any outdoor screen.
Powerful AI-based features and playlist merging capabilities for automated ad content insertion into outdoor digital signs.
A full-featured API with documentation that programmers can use to bypass the software UI and automate QL features playing on digital signage displays.
A comprehensive campaign management system with predictive analytics allows Ad Managers to generate forward-looking reports and validate ad insertions and future impressions into any outdoor digital signs.
Generate detailed analytics reports for your customers. Reports can be filtered by date, content name, tag, ad reference and exported in Excel format for distribution.
QL’s built-in player monitoring system keeps IT staff informed about the network’s health with real-time email alerts. Player monitoring reports can be generated on demand and distributed as Excel files.
Ad managers can rely on QL’s tagging feature to ensure ads on digital signs are only shown at specific locations.
QL Player can display content in any configuration, including non-standard resolutions, which are often used by LED board hardware.
QL Player is compatible with a wide range of media player hardware including Windows PCs, Android devices and System-on-Chip displays.
Frequently Asked Questions
Digital signage solutions or Digital Out-Of-Home (DOOH) is mostly used for advertising on dynamic billboards. However, outdoor displays are also popular with sports stadiums, QSR drive-throughs, banks, hotels and transportation hubs such as airports, train or bus stations.
Digital signage designed for outdoor environments is recommended for anyone who wants to engage or inform an audience. Obviously, advertising comes to mind – but there are many other potential applications as well.
For example:
- Banks may want to display daily interest rates and other timely information
- Restaurants promote daily specials or introduce new meal options
- Car dealerships present new car models, financing rates and promotions
- Sports venues and arenas can announce events and shows
Anyone who needs to communicate with the public can benefit from this technology.
Thought should be given to the size and composition of the audience. Also consider the demographics and the location of the outdoor display, as all these factors will come into play when it’s time to choose the type of content you should use.
Content destined for large format LED signages (such as a billboard next to a busy highway) should be short and avoid too much text. Images would work best in this scenario but a short video clip can also work.
These video clips can also be used in other outdoor locations, depending on the type of location, audience dwell time and amount of traffic. For example, if your sign is located at a busy intersection, you may want to display longer running outdoor content to take advantage of drivers waiting at a traffic light.
Locations for outdoor digital displays are often dictated by the display technology itself. For example, common LED displays aren’t always sufficiently bright in full sunlight, sometimes appearing washed out and difficult to read. For this reason, care must be taken when selecting locations for these types of outdoor digital displays.
If you haven’t already purchased your outdoor display, make sure you select a product that is suitable for the mounting location. Fully exposed displays must be able to deliver a sufficiently bright image so it can be viewed in bright sunlight. Also ensure the display is sufficiently weatherproof for your location. Hardware used in northern climates must be able to withstand extreme cold, whereas other locations may require protection against extreme heat or humidity.
Always respect local laws and regulations when determining the final location for your displays.
