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Digital Out of Home Advertising

Navori Labs is the only software publisher who offers a complete solution that meets every outdoor advertising requirement.

Digital Out of Home Advertising

Navori QL digital signage software features an add-on module specifically designed for selling and managing advertising campaigns in digital out-of-home applications. Navori Labs also offers its own computer vision software called AQUAJI which analyses audience demographics, foot traffic, wait times, attention span, conversion rates and other useful metrics for advertisers. When combined, these products deliver real-time, targeted DOOH advertising content with enhanced reporting.

QL and AQUAJI deliver the features advertisers and brand owners need for successful outdoor LED display advertising.

How does a typical out-of-home signage solution work?

In most DOOH ad scenarios, staff members develop a media plan based on their client’s requirements (for example, the client’s target ad impressions for a given period). DOOH ads typically run in 10 or 15 second increments and are often grouped in “bursts” of 2 or 3 ads at a time, interspaced with local news, weather forecasts and entertainment. To achieve their customer’s goals, agency staff must gather the ads and other content they require, and then organize and schedule each one individually. This process is extremely inefficient and can be quite tedious.

QL’s Advertising module is a software add-on that ensures ad impression targets are met regardless of the number of ad slots sold. QL automatically inserts each ad into its regular programming based on impression targets and burst values, ensuring each ad is shown the correct number of times.

Agency staff can also produce preview reports so customers can see exactly how the programming will play out down to each screen. For those who need it, proof of play reports are also available for invoicing purposes. When the programming is done, updates are published to the advertiser’s network of outdoor digital signage displays powered by QL Player.

Programmatic options

QL’s Advertising module can be interfaced with any third-party ad booking software via the QL Server API to further automate the ad insertion process. In this instance, ads managed by the booking software are automatically added to the agency’s QL managed advertising playlists. The process is seamless and efficient.

The future is here

AQUAJI is Navori Labs’ new computer vision software that uses AI to generate audience statistics and adjust outdoor digital signage programming in real-time, based on the audience’s demographics and interest as they walk by. The system can record time spent watching and provide useful metrics so advertisers can adjust their message for maximum impact.

DOOH Outdoor screens and hardware architecture

You can use any type of screen as outdoor signage displays, depending on the operating environment and size requirements. For example, many digital billboards and digital street furniture use sunlight readable LED screens that are widely available. To drive your advertising message, you need a reliable multi-platform media player software like QL Player. There is a QL Player version for every hardware platform, including System-on-Chip screens, Android devices, Windows PCs and BrightSign media players.

QL Player is ideally suited to outdoor LED display advertising as it offers Pixel Perfect technology to precisely match non-traditional screen resolutions. QL Player also supports ultra-high screen resolutions in 8K and players can auto-synchronize their content to deliver professional results in very large venues.

Pick the right platform

QL is offered in two versions. QL Cloud is ideal for new and growing businesses who wish to save their capital for other expenses. These licenses are paid monthly and there are no additional recurring fees. Licenses can be added as your network grows and you can also retire licenses when necessary. QL Cloud offers a great balance of flexibility and performance for your new business.

QL Server on-premise is the company’s self-hosted software designed for those who need total control. Purchase a QL Server license and add individual Player licenses as you need them. You host the software on your own hardware at the location of your choice. You can also leverage the QL API to integrate your system with ad booking platforms or any number of third-party software. Install QL on a physical server in your place of business, or on one of many popular hosted servers like Microsoft Azure or Amazon’s AWS. You get total privacy and unparalleled performance.

QL is the ideal outdoor signage solution for advertisers and brand-owners.

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Frequently Asked questions

What is Outdoor Digital Signage Used for?

Digital signage solutions or Digital Out-Of-Home (DOOH) is mostly used for advertising on dynamic billboards. However, outdoor displays are also popular with sports stadiums, QSR drive-throughs, banks, hotels and transportation hubs such as airports, train or bus stations.

How do I know if an outdoor display is a good option for my business?

Digital signage designed for outdoor environments is recommended for anyone who wants to engage or inform an audience. Obviously, advertising comes to mind – but there are many other potential applications as well.

For example:

  • Banks may want to display daily interest rates and other timely information
  • Restaurants promote daily specials or introduce new meal options
  • Car dealerships present new car models, financing rates and promotions
  • Sports venues and arenas can announce events and shows

Anyone who needs to communicate with the public can benefit from this technology.

What kind of content can I use for outdoor digital signage?

Thought should be given to the size and composition of the audience. Also consider the demographics and the location of the outdoor display, as all these factors will come into play when it’s time to choose the type of content you should use.

Content destined for large format LED signages (such as a billboard next to a busy highway) should be short and avoid too much text. Images would work best in this scenario but a short video clip can also work.

These video clips can also be used in other outdoor locations, depending on the type of location, audience dwell time and amount of traffic. For example, if your sign is located at a busy intersection, you may want to display longer running outdoor content to take advantage of drivers waiting at a traffic light.

Where can outdoor digital signage be used?

Locations for outdoor digital displays are often dictated by the display technology itself. For example, common LED displays aren’t always sufficiently bright in full sunlight, sometimes appearing washed out and difficult to read. For this reason, care must be taken when selecting locations for these types of outdoor digital displays.

If you haven’t already purchased your outdoor display, make sure you select a product that is suitable for the mounting location. Fully exposed displays must be able to deliver a sufficiently bright image so it can be viewed in bright sunlight. Also ensure the display is sufficiently weatherproof for your location. Hardware used in northern climates must be able to withstand extreme cold, whereas other locations may require protection against extreme heat or humidity.

Always respect local laws and regulations when determining the final location for your displays.