What is Cloud-Server Digital Signage?
Digital signage is a type of technology that allows businesses and organizations to display content in a public space. This can include anything from advertisements and promotions to menus and maps.
Digital signage software is a type of platform that helps you manage and create digital signage content. Your content and data live on the cloud, and your digital signage provider maintains the servers that host it. It may also be called a cloud-based digital signage content management system (CMS), dashboard or interface.
With digital signage software, you can log into your dashboard from any internet-connected device (computer, tablet, or smartphone) to manage your content. This includes creating new signs, scheduling when they should play, and making changes to existing signs.
Digital signage software is often seen as being more convenient and easier to use than traditional methods of creating and managing digital signage content. This is because you don’t have to be on-site to make any changes or updates.
What is a Cloud Server?
A cloud server is a type of server that is hosted on the cloud. This means that your data and content are stored on a remote server, and you access them via the internet.
Cloud servers are often seen as being more convenient and easier to use than traditional on-premise servers. This is because you don’t have to worry about maintaining or managing the server yourself.
Of course, there are also some drawbacks to using a cloud server. One of the biggest is that you are reliant on having a good internet connection. If your internet goes down, then so does your access to the overall system.
Digital Signage System Hosting Options
When it comes to digital signage software, there are two main hosting options: cloud-based digital signage and on-premise digital signage. Both have their own set of benefits and drawbacks, so it’s important to understand the difference between them before deciding which one is right for you.
What is Cloud-Server Digital Signage?
Cloud-server digital signage is a type of digital signage that uses a cloud-based server to host and manage content. This means that instead of having the content stored on a physical server, it is stored remotely on a cloud-based server. If you’re considering using digital signage for your business or organization, then cloud-server digital signage is definitely worth considering!
One of the biggest benefits of using a cloud digital signage system is that you can access your content from anywhere. All you need is an internet connection – you don’t have to be on-site to make changes or updates.
What is On-Premise Digital Signage?
On-premise digital signage is a type of digital signage that uses a physical server to host and manage content. This means that the content is stored locally on your premises, rather than being stored remotely on a cloud-based server.
One benefit of on-premise digital signage is that you are not reliant on having a good internet connection. Even if your internet goes down, your digital signage will still be up and running.
Of course, there are also some drawbacks to using on-premise digital signage. One of the biggest is that it can be more difficult to manage and update content. This is because you must be on-site to make any changes or updates.
Another drawback is that you must take care of all the maintenance and upkeep yourself. This can include things like installing updates and security patches, as well as backing up your data. Thus, on-premise digital signage is only recommended for organizations that have knowledgeable on-site IT staff.
What are the Benefits of Using Cloud-Server Digital Signage?
There are many benefits to using cloud-based digital signage software. Here are a few of them:
One benefit is that you can manage your players and content from anywhere in the world, as long as you have an internet connection. This is ideal for businesses with multiple locations or for busy professionals who need to be able to update their signage on the go. With cloud digital signage, you will not need to use a VPN or complicated connectivity options in order to use the system effectively.
With cloud-based digital signage, you only pay for the resources you use, and there is no need to maintain or update your own hardware. If your system is running low on resources (memory, disk space, etc.) you can simply call your cloud service provider and ask them to add more. Of course, there will be a cost associated with this, but for organizations with limited IT bandwidth, it is well worth the money.
Software Updates and Upgrades
Cloud-based digital signage software often comes with more features and functionality than on-premise solutions. This is because providers can constantly add new features and updates without having to worry about compatibility issues. If and when a new version of the software becomes available, cloud-based users will instantly gain access to it. On-premise users would be forced to manually update their servers to the latest version, causing system interruptions and downtime while the updates are being applied.
Management and Maintenance
Maintaining on-premise servers for your digital signage can be a costly and time-consuming proposition. You need to worry about things like hardware failures, software updates, security patches, and more. And if you have multiple locations, managing all of this can quickly become unmanageable.
With cloud-based digital signage software, you don’t have to worry about any of that. Your digital signage provider takes care of all the servers and infrastructure, so you can focus on running your business.
Choosing a Cloud-Server Digital Signage Solution
If you’re looking for a cloud-based digital signage solution, there are a few things to consider when choosing a provider.
First, think about what features and functionality you need. Second, make sure that the provider offers a robust and feature-rich digital signage platform that meets your needs. Second, check to see if the provider has experience in your industry. Third, make sure the solution provider is using a reputable and experienced cloud hosting provider. And finally, take the time to read reviews and compare providers to find the best one for your business.
When comparing different digital signage companies and platforms, it makes sense to favor solutions from developers who offer both hosting models. The reasoning behind this is simple. Digital signage software providers that build and support both cloud-server and on-premise capable systems have a vested interest in ensuring that their products are secure and reliable.
Choosing Your Own Cloud Hosting Provider
There are many great cloud hosting providers out there, but some of the best include Amazon Web Services (AWS), Google Cloud Platform, Microsoft Azure, and Rackspace. Each of these providers offers a wide range of cloud-based services, so you’re sure to find one that meets your needs.
When choosing a cloud hosting provider, be sure to consider things like pricing, features, reliability, and customer support. By taking the time to do your research, you can be sure you’re choosing the best provider for your business.
Who Should Use Cloud-Server Digital Signage?
There are many types of businesses that can benefit from using cloud-server digital signage. Retail businesses can use digital signage to promote sales and special offers. Restaurants can use digital signage to display menus and daily specials. Hotels can use digital signage to provide information about local attractions and events. And office buildings can use digital signage to display directory information and wayfinding maps. Just about any type of business can find a use for cloud-server digital signage.
Security Concerns with Cloud-Server Digital Signage
One of the main concerns with cloud-based solutions is security. Since the data for cloud-based digital signage is stored off-site, there is always the potential for security breaches. Hackers could potentially gain access to sensitive customer data, as well as the digital signage content itself. For businesses that are handling sensitive data, on-premise digital signage may be a better option.
While most companies today rely on cloud-based software solutions, many types of businesses are still hesitant to move their security systems to the cloud. These types of organizations are often found in the following industries:
- Banking and Finance
- Military and Defense
- Live TV and Broadcasting
Tips For Creating Effective and Eye-Catching Digital Signage Content
Creating effective digital signage content is all about understanding your audience and what types of messages will resonate with them. It’s also important to keep your messages concise and easy to understand at a glance. Make sure to use high-quality visuals that are eye-catching and appropriate for your business’s brand identity. And finally, don’t forget to test your content before publishing it live! Try displaying it on a personal device or in front of friends or family members to get their feedback before sharing it with the world.
Cloud-server digital signage is a great option for businesses of all sizes, especially for those with a limited IT department. It’s scalable, and secure, and offers a wide range of features and tools. When choosing a provider, be sure to consider your needs and budget. By taking the time to do your research, you can be sure you’re choosing the best cloud-based digital signage solution for your business.