Do you want to make money from your network easily while still providing a great user experience? With QL’s powerful programmatic DOOH advertising features, you can maximize your earnings without taking away from the other valuable content you’re delivering.
Our platform gives you full control over how ads appear with precise targeting, resulting in excellent performance and outcomes. Keep reading to learn how QL can help increase your ad revenue today!
QL Digital Signage Software Goes Programmatic
QL Digital Signage Software supports programmatic, digital out of home advertising.
Programmatic integration allows our clients to open their network to receive ads from the best open exchanges and get paid for playing each ad. This provides a golden opportunity to immediately monetize your network without having to manage any ad sales or the administrative headaches that come with it.
“With our continued investment in QL and Aquaji functionality, we can bring the next generation of technology to our customers managing private media and public-facing digital out-of-home content,” said Jerome Moeri, CEO, Navori Labs. “Navori is the only company today that offers a truly augmented digital signage software suite with fully integrated analytics, hardware, and programmatic capabilities. Ultimately, we can now offer an integrated solution to our customers and their network operators that would otherwise require purchasing from three separate companies.”
This development benefits any existing users of Hivestack and/or any network owner wishing to monetize all or some of their inventory.
Programmatic Advertising and How It Can Help Your Business Grow
Programmatic DOOH advertising combines DOOH ads with programmatic-based delivery. Also, it tailors campaigns based on market data, user profiles, and real-time context for maximum effectiveness and ROI.
Benefits of using digital signage software for programmatic DOOH advertising:
- Dynamic content: Adjust campaigns in real-time based on audience response and feedback.
- Targeted advertising: Reach specific audiences based on location, time of day, and demographic information.
- Increased efficiency: Automate ad buying and selling processes, saving time and resources.
- Real-time optimization: Adjust ad placements and messaging based on real-time data and insights.
- Increased transparency: Track and monitor campaigns, measure performance.
- Cost-effectiveness: Precise targeting and real-time optimization reduce wasted impressions and improve ROI.
How it Works
Integrating programmatic DOOH ads into your digital signage playlists has never been simpler. Just follow a few easy steps to seamlessly add them.
- Right-click in your content library and select ‘Add New Content.’
- Choose ‘Advertising’ from the dropdown list that appears.
- Give your programmatic ad block a name and duration.
- Drag and drop it into your existing playlist effortlessly.
As a result, your digital signage playlist becomes dynamic, combining your current non-paid content with programmatic advertising powered by HiveStack. This integration ensures a cohesive and captivating viewer experience, maximizing the impact of your digital signage efforts.
Navori QL and HiveStack
Navori QL Digital Signage Software is a highly scalable enterprise-grade solution that supports multiple platforms. With its open architecture and proprietary API, QL seamlessly integrates with third-party systems. So, whether you prefer a cloud or on-premise deployment, QL has got you covered.
In the development of QL’s programmatic advertising features, Navori partnered with HiveStack for the first major integration. HiveStack is the industry’s first purpose-built, full-stack programmatic digital out-of-home platform. Their platform provides a smarter, more targeted, measurable, and impactful approach to reaching specific audiences outside the home.
Hivestack is the leading independent, global, full stack, ad tech company, powering the buy and sell side of programmatic DOOH advertising.
Navori QL and Aquaji
Navori combines QL’s advertising features with AQUAJI, our AI-enhanced audience analytics platform, to provide a comprehensive suite for DOOH advertising and Private media networks. With our unique software, AQUAJI, businesses can utilize video feed analysis to gather precise marketing analytics data.
This data enables businesses to measure foot traffic, analyze customer behavior, and optimize their operations in physical spaces. By leveraging the powerful capabilities of AQUAJI, businesses can acquire valuable insights into traffic patterns, campaign impact, product display effectiveness, customer wait times, and staff optimization.
Aquaji provides real-time data to measure the effectiveness of your programmatic advertising campaigns. It does this by evaluating the impact of each ad displayed on screen. It calculates two key metrics: the number of people who had the opportunity to see the ad (OTS) and the number of people who actually viewed it (conversions). With Aquaji, you can gain accurate insights into how well your programmatic ads are performing. This helps you make informed decisions and optimize your campaigns for better results.
Key Benefits Of QL’s Programmatic DOOH Advertising Features
Incorporating QL’s programmatic advertising features brings numerous advantages to your advertising strategy. So, let’s explore these benefits in more detail:
- Easy content integration: QL software provides a unified platform, allowing for effortless scheduling and combination of both programmatic DOOH and non-paid content. This ensures a cohesive and smooth advertising experience for your audience.
- Compatibility and cost-efficiency: Our solution is compatible with any media player or System-on-Chip (SoC) display, eliminating the need for additional hardware investments. By leveraging your existing infrastructure, you can maximize cost savings and streamline implementation.
- Actionable viewer data: By integrating with Aquaji, our system delivers precise and valuable viewer data, including conversion rates specific to each content piece. This empowers you to gain insights into the effectiveness of your content and make data-driven decisions to optimize your advertising campaigns.
- Detailed analytics and reporting: QL offers analytics and playback reporting tools giving you accurate data on the performance of your advertising content. With just a single click, you can easily export proof of play reports, offering concrete evidence of your advertising success.
In summary, with QL’s programmatic advertising features, you can streamline your content integration, optimize cost-efficiency and gain actionable viewer data.. Take advantage of these benefits and unlock the full potential of your advertising campaigns.
Using programmatic DOOH advertising in your digital signage strategy brings many benefits for network monetization and measurement. Always partner with the right provider and leverage cutting-edge technology to optimize your digital signage investment and achieve your business objectives effectively.
Contact us today for a free trial and seize the opportunities of programmatic advertising. We’re excited to assist you in harnessing its power and achieving remarkable success.