Outdoor LED digital signage is the fastest growing segment of digital signage and this trend is expected to continue over the next few years. This growth is based on a number of factors, but one stands out: lighting. Due to the unique properties of LEDs, they are able to perform at high brightness levels with low power consumption. Outdoor digital signs do not have heating issues which plague traditional fluorescent tube based signs or incandescent bulbs.
The LED Signage Challenge
LED digital signage has replaced printed roadside billboard advertising and static outdoor signage. Today, brand owners and ad agencies rely on outdoor LED displays and video walls to deliver their message to the public. This new advertising medium is commonly called “digital out of home advertising” (DOOH).
DOOH advertising has become the fastest growing digital signage segment, with digital menu boards coming in as a close second.
Advances in technology and improved manufacturing efficiencies have helped bring down the cost of LED display signage. It’s why you see more outdoor digital signage boards along busy highways and on building facades.
Digital signage software for LEDs offers many advantages over static posters.
Why use LED signage?
Using LED digital signage increases visibility, benefiting businesses. LED displays have a greater impact compared to LCDs. They provide high-quality visuals, brighter images, and higher contrast than LCD displays. Additionally, LED displays are energy-efficient and affordable, offering a high-end solution at a budget-friendly price.
By utilizing LED displays, businesses can offer an amazing experience, stand out, and make a significant impact on their audience. LED displays easily grab customers’ attention as they walk past them, creating a memorable “wow effect.” The captivating visuals and videos on LED screens attract consumers, enticing them to read or stop in front of the display. Businesses can leverage LED signage to attract customers to their stores by showcasing promotions, for instance. LED signage can be used indoors or outdoors, and major brands offer a wide range of LED screens.
The QL Software Solution
QL delivers unique features for every type and size of led signage boards. Our platform is a complete digital signage and DOOH advertising management solution. It features ad campaign management tools and non-standard LED display resolution support.
Our solution includes everything you need:
QL Player software – play any content on any LCD screen or LED display.
QL Server API – automate our software and integrate with third party systems.
Advanced player monitoring – stay on top of your network’s status and take action when needed.
Analytics/playback reporting – always know what played, on which screen.
Aquaji Marketing Analytics module – get a complete picture of your audience and know who is watching your ads.
QL Server is available in two versions.
Cloud – Let Navori Labs staff manage the server back-end. Pay a monthly fee per player and add more units as you grow. No large capital expense required.
On-premise – Purchase self-hosted licenses on your own server hardware, or on your hosted server. QL digital signage software is compatible with all popular hosted Windows services including Microsoft Azure, and Amazon AWS.
Your typical DOOH application requires a backend server and related software for content playback. You need a content management system that staff members will use to organize, schedule, and deliver their client’s ads. A digital signage media player installed at each site handles content playout. The led sign software also provides proof of play statistics for client billing and performance analysis, giving you greater control.
In more advanced scenarios, programmatic DOOH uses automation to eliminate manual processes related to ad inventory management and scheduling.
QL is designed for DOOH
The QL digital signage platform offers many options for DOOH signage operators:
QL Content Manager supports manual ad bookings where the operator handles every aspect of the ad programming process.
QL offers an Ad Campaign Manager software module that automates ad insertion.
Using the Ad Campaign Manager, operators select and control the number of ad impressions. It also lets staff choose the number of ads to play in succession.
QL’s algorithm inserts the selected ads into the current schedule to meet each client’s targets. This level of automation can greatly reduce the need for manual programming.
The QL Server API provides an easy way to integrate existing ad booking systems programmatically to automate ad campaign management, including:
Ad content registration
Ad playlist insertion
Publication to QL Players
Monitor advertising campaign performance
QL Server includes unique tools to support DOOH signage operators and ad booking services:
Create forward looking preview reports to validate a campaign’s performance before it begins. First, you set your campaign parameters. Then, you generate a report that shows how each piece of content will play over the course of any future period.
QL Analytics lets you generate detailed proof of play reports for any period. You have complete control over the reporting parameters.
Analytics reports can be exported in Microsoft Excel format for further analysis or email distribution.
Report generation can also be automated using the QL Server APIs.
Other features:
Schedule screen on/off times and retrieve valuable status information from any screen or outdoor LED digital signage display in real-time.
Monitor your QL Players remotely. Receive email reports and live dashboard status updates.
Reset and reboot devices without any third-party software.
Trigger any static or video content with our Template Designer. Display instant messages or other time sensitive information as needed. For example, you can display traffic notices or accident reports on LED displays near major highways. Once the incident is resolved, your displays automatically resume their regular programming.
Create information overlays to display the local time, date, weather, and other live information anywhere on screen while your content plays.
Use QL’s Advertising Campaign Manager to insert ads in your programs. Generate proof of playback reports you can share with your clients, and gain unprecedented control over your displays.
Integrate your indoor and outdoor LED signage software with other signage under a single unified solution. QL is compatible with a wide range of hardware devices and Windows PCs so you can rely on the same user experience across them all. Manage any type of screen or display, including video walls and interactive kiosks.
LED digital signs have become the top choice for outdoor ads and signs because they offer many advantages. LED displays are better than other types of displays in several ways. They use less energy, last longer, and are more reliable, flexible, and bright. Plus, they are more affordable.
LED signs are also good for the environment. Unlike other lights, they don’t burn fuel or release gases that contribute to global warming. They use less energy than regular lights and last longer too. This makes them a cost-effective and eco-friendly choice for businesses or organizations trying to reduce their carbon footprint.
Benefits of LED Signage
LED digital signage has several benefits, including:
Improved Visibility: LED digital signage is bright and easily visible, even in direct sunlight. This makes it an ideal option for outdoor advertising.
Flexibility: LED signage is highly flexible and can be programmed to display different messages, graphics, and videos. It also allows for remote management and real-time updates.
Cost-effective: It is cost effective in the long run due to its low energy consumption, long lifespan, and minimal maintenance requirements.
Eco friendly: LED signage is eco friendly as it uses less energy and produces less heat compared to traditional signage options.
Increased Engagement: LED digital signage can be used to engage customers with dynamic and interactive content that captures their attention and encourages them to take action.
Customizable: It can be customized to fit any shape or size, allowing for creative designs and unique displays.
High quality: LED signage provides high quality images and videos with vivid colors and sharp contrast, making it perfect for displaying detailed content.
Conclusions
In conclusion, the outdoor digital display board market is expected to continue its growth trend in the coming years. With more people spending time in shopping centers and retail stores, it makes sense that these businesses would want to advertise their products with high quality displays. The use of LEDs as a display technology provides an excellent platform for this type of advertising because they can be used indoors or outdoors without any adverse effects on their performance. QL Digital Signage Software is the ideal software solution to power all of your outdoor LED signage displays.
QL offers the most flexibility. DOOH sign software operators can use their preferred ad management method. They can even combine methods where some ads are managed programmatically and others manually.
Operators can start small and automate their QL outdoor LED sign software processes as they grow their business.
QL offers all the ad inventory management and tracking tools required.
Does QL support on-demand content?
Yes, QL offers multiple options for on-demand content.
Conditional playback rules monitor specific data feeds and content is either triggered or added to a playlist whenever the conditions are met. For example, show an ad for ice cream when the temperature exceeds a specific level.
Content can be triggered on your LED signage by using external sensors or third-party software using the QL Player APIs.
Amaze and attract customers with Navori’s QL LED signage software!
Why are LED Signage displays best for outdoor digital signage use cases?
LED signage displays are often considered the best option for outdoor use cases due to several advantages they offer:
Brightness and Visibility: LED displays are exceptionally bright and offer high contrast ratios, making them easily visible even in bright outdoor environments. They produce vibrant colors and have excellent visibility from various viewing angles, ensuring that the content remains clear and impactful, even in direct sunlight.
Weather Resistance: LED signage displays are designed to withstand various weather conditions, including rain, snow, humidity, and extreme temperatures. They are built with robust materials that provide protection against moisture, dust, and UV radiation. This durability ensures that the displays can operate reliably and maintain their visual quality in outdoor environments.
Energy Efficiency: LED technology is known for its energy efficiency. LED signage displays consume less power compared to traditional signage options, such as fluorescent or incandescent displays. This energy efficiency translates to reduced operating costs, making LED displays a cost-effective choice for outdoor use cases.
Long Lifespan: LED digital signage displays have a long operational lifespan, typically ranging from 50,000 to 100,000 hours or more, depending on the quality and usage. This extended lifespan reduces the need for frequent maintenance or replacement, contributing to cost savings and minimizing downtime.
How does Navori QL support LED digital signage?
Layout Design and Templates: Navori QL offers flexible layout design capabilities that enable you to create visually appealing and customized content layouts for LED displays. It provides pre-built templates or allows you to create your own templates to fit the specific dimensions and configuration of your LED displays. This ensures that your content is optimized and displayed correctly on the LED screens.
Navori QL is designed to be compatible with various hardware and software components, including LED display controllers and players. It supports industry-standard protocols and interfaces, ensuring seamless integration with different LED display technologies and setups.
Advanced Features: Navori QL offers advanced features that enhance the capabilities of LED digital signage. This includes features such as real-time data integration, audience measurement, interactive touch integration, and mobile device interactivity. These features enable you to create dynamic, personalized, and interactive experiences on your LED displays.
