Why is Digital Display Signage so Effective?
Digital display signage has quickly become an important communication tool for companies everywhere. Many studies have shown that it is highly effective. For example, a 2010 study revealed that 70% of Americans saw a digital display in the past month, and 52% viewed one within the past week. These numbers have likely increased significantly since then.
Furthermore, more people notice digital signage displays, spend more time engaging with them, and remember the information better.
Digital signage is proving to be more effective than traditional printed posters and in-store materials for the following reasons:
Digital signage content is dynamic
The dynamic nature of digital signage content ensures that it constantly evolves and adapts to provide engaging and up-to-date information. Unlike traditional static signage, businesses can easily update digital displays in real-time with fresh content. This active approach allows them to stay relevant by showcasing current promotions, news, and events.
Whether it’s displaying the latest product offerings, sharing real-time social media feeds, or providing interactive elements, digital signage content actively captivates and informs audiences. The ability to quickly modify and customize content ensures that viewers always receive timely and engaging information, making digital signage software a powerful and versatile communication tool in today’s fast-paced world.
Digital display signage increases sales
Studies after studies have proven that digital signage displays sell more products compared to other forms of point of purchase signs. Dynamic digital displays are the “silent salespeople” of the 21st century. A digital display is always available. And it’s ready to help shoppers by providing product features and benefits, pricing, and more.
TV ads can be re-purposed and shown on digital signage displays. It can be mixed in with product information, items on sale, and other content of interest to shoppers. Digital signage has found its way into automobile dealerships, food stores, furniture and appliance stores, home décor and renovation stores, warehouse stores, and other retail locations.
Digital signage helps to communicate better
Installing displays in offices, lunch rooms, and common areas has demonstrated significantly higher effectiveness compared to the traditional “bulletin board” approach. These displays allow constant updates of the content, offering a continuous flow of information, entertainment, and educational clips. Call centers can connect displays to automated information systems, showcasing valuable statistics such as call response times.
Digital signage has greatly improved business intelligence as well. Real-time critical business data and statistics are displayed on screens facing employees. These systems ensure that staff receives up-to-date information, enabling prompt and efficient decision-making.
Digital display signage delivers content instantly
Being able to quickly send messages and activate media content on extensive networks of connected displays is vital for various purposes.
For instance, the education and government sectors rely on instant messaging and alert functions.
Retail store and quick service restaurant operators find it beneficial to showcase current pricing information on their point of sale signs and digital menu boards.
Office managers and corporate communication officers need to keep employees and visitors informed.
The list of applications can continue indefinitely.
Office managers and corporate communication officers need to inform employees and visitors.
We could go on, and on…
Digital signage leads the way
Advances in digital signage technologies have clearly helped the wayfinding sector of digital signage. They have transformed what used to rely on static signage boards into fully interactive visitor information systems. Designers now have the ability to deliver a complete interactive multimedia experience by connecting digital signage hardware players to touch screens.
Typically, the touchscreen displays a 2D or 3D layout. Visitors can easily navigate the plan by directly pointing to their desired destination. The screen then displays a path to guide them. In some cases, a video tour highlights the path, providing visual guidance to the destination. Additionally, wayfinding kiosks can offer further information through QR codes that visitors scan using their smartphones or through the use of SMS and similar technologies.
Digital signage is a revenue generator
Digital signage advertising networks experience high profitability and growth. Advertisers carefully position flat panel displays to achieve maximum visibility, guaranteeing the highest possible viewership. This viewership is crucial for brand owners and advertisers. Digital signage displays often integrate viewership measurement technologies, providing accurate viewership profiles.
Marketers and advertising agencies can associate ad impressions with specific demographics, enabling the creation of highly targeted ad campaigns that outperform other platforms. Digital signage has the capability to deliver tailored content based on display location or demographic, making it an indispensable tool for modern advertising programs.
Digital signage motivates
Corporate management actively supports employees in remote locations by understanding the importance of effective internal communications. Salespeople and truck drivers, who often travel, can feel isolated from the main office. They may miss out on company messages, which makes them feel left out. This situation lowers morale and creates a sense of disconnection.
To address these challenges, digital signage comes to the rescue. It displays information across any distance at a low cost. There is no limit to the number of screens that can be used. These screens regularly update with new information, keeping employees well-informed. Managers and human resources personnel actively share engaging content and keep it up-to-date to ensure the entire staff is informed. Additionally, updates can be sent at any time and reach all employees, no matter where they are.
Digital signage informs and educates
Successful companies plan their digital signage projects in such a way as to maximize staff and customer exposure. This way, content can be tailored for each audience. Customers are presented with sales, advertising, or informational content while the staff is provided with training content, sales information, and many other business focused information streams. The idea is to increase the return on investment by leveraging the entire digital signage network.
Digital signage entertains
One of the most useful applications of digital signage technologies revolves around entertaining viewers. Nowhere is this more important than where there are long wait times. For example inside elevators, in elevator hallways, in waiting rooms, at store checkouts, in government offices, and other similar locations.
Digital signage displays located in these areas can provide much needed entertainment content which helps reduce perceived dwell times. This is essential to improve customer and visitor experience, for any type of venue. In these cases, it’s best to provide a mix of advertising, infotainment, and news to get optimal results.
Digital display signage makes a bold impression
Architects and interior decorators can use innovative environmental signage concepts to make digital signage displays a part of the décor. By breaking free from the usual horizontal and vertical orientations, they can create stunning building facades and inviting lobbies.
Using video walls and dynamic video animations, decorators can easily change the look of any open space or adjust the mood based on the time of day, special events, or other criteria. LED displays and flat panels can be arranged in different ways to create a strong visual impact. Moreover, the content can be made up of repurposed animations or videos, allowing for creative flexibility.
In conclusion, digital display signage is an effective and powerful form of communication that can be used to share information quickly and effectively. With its dynamic content capabilities, digital signage offers a unique way to engage customers and keep them informed. From interactive screens in retail stores to billboards on the side of the road, digital signage has become an integral part of our everyday lives. As technology continues to advance, there is no doubt that digital signage will continue to shape how we communicate for years to come.