Corporate Communications Digital Signage: Tips and Best Practices
Integrating and deploying Digital Signage for corporate communications is about more than just installing displays and firing off content. It is all about integrating a tool with the intention of optimizing a communications process toward an audience.
Hence, this audience can be internal (employees, workers, etc.) or external (visitors, customers, passengers, etc…)
Structuring the communications flow within the organization
A Digital Signage solution typically is deployed over a number of different sites. Thus, these can be either geographically spread or can be different areas inside one single building. Undeniably, they are usually a combination of both.
Whatever the organization’s nature, usually the different sites have their own criteria the communication needs to match. These can be language based when geographically spread, content specific depending on the department or store. And usually also a combination of such.
Then, organize your Digital Signage Software and overall deployment in a unique matrix-modeled way. You can manage your entire site topography exactly the way you want. You can manage displays in groups and subgroups or tags. Content can be managed specifically for an individual site or screen. The matrix philosophy enables correlation. It diffuses content in any way the organizations corporate digital signage needs.
Though, this seems complex at first glance. But with NAVORI Navori this process is the more simple and easy to use and comes with an astonishing performance.
Managing the digital signage platform: end-to-end control
Beyond the communications workflow, digital signage software has to monitor the entire network of players in order to maintain control of the status of the players and screens. Thus, the hardware deployed can be centrally controlled and the power on/off of players and screens can be managed in the function of f.i. opening hours.
Managing the message: content matters
Content templates should be able to show real-time information or play different videos in separate areas of the screen, each with its own playlist.
You can add data feeds and up-to-the-minute information from various sources. This includes internal databases or external sources like corporate extranets, SharePoint, RSS feeds, web pages, applets, and sensor data.
Additionally, the content can be interactive and available on demand. Navori keeps the interactivity of media content, making it suitable for information kiosk systems. Any kind of interaction with the content or the player system is possible.
Finally, the software needs a feature that allows content to be activated by an external device or when certain data values are reached.
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Managing the workflow: seamless integration
Digital Signage software should easily fit into a setting where many people use it. It can be used by a very large number of users. Each user can have their own specific permissions set accurately. It’s very important for most organizations using digital signs to have a well-organized communication process that allows different people to be in charge of different parts.
A global down to local communications workflow
Organize your corporate Digital Signage deployment in a unique matrix modeled way. You can manage your entire site topography exactly the way you want, managing screens in groups and subgroups, down to managing content specifically for an individual site or screen. The matrix philosophy enables correlation and diffuse content in any way the organizational communications scenario requires.
With NAVORI Navori you can organize your network as easily as drawing its flow chart. Then you can narrowcast playlists or individual media at any shared or individual screen level. Airtime between different sites, groups, or specific screens can be shared by playlist ruling.
In a typical corporate communications environment, Navori can be deployed as a true corporate TV channel towards two types of audiences: visitors and employees.
Matters to sustain the corporate and brand image in such a way visitors have a unique experience that they would remember.
The visitor’s 5 to 15 minute waiting time may be used to immerse the visitor through the corporate message, and branding.
Personalizing part of the signage this way the visitor’s waiting time is converted from frustration to distraction and at least facilitates the visit. The more relevant the higher the impact, the better the experience.
The screen of News, weather data feeds or taxi booking information converts the visitor’s waiting time frustration into a positive experience towards the company.
There is no exhaust as to the implementation of software technology. Once information is digitally available, actively or passively, relevant content can be triggered. Visitors can go interactive on touch screens and wayfinding can be automated using RFID tags or badges. The sky is the virtual limit.
NAVORI Navori actively supports effective corporate communications for employees. Employees rarely check their company’s intranet.
To effectively share internal communications, present the message in an easily visible manner through Digital Signage. Employees passively absorb the displayed information.
Ensure the communication aligns with its goal and remains relevant. Actively manage it to ensure employees encounter messages during specific times, such as walking to the elevator or during break time.
Adjust specific messages based on location and time. NAVORI Navori actively handles these requirements, providing a secure and user-friendly environment. It offers timely infotainment, targeted messages, and interactive content. Achieving your desired scenario is just a few clicks away.
In conclusion, using Digital Signage in company communications is a very effective approach. By applying the suggested tips and best practices, companies can make the most of their Digital Signage setup. Tailoring content to be relevant and interactive turns idle waiting time into engaging experiences. Solutions like NAVORI simplify managing content. A well-implemented Digital Signage strategy improves communication significantly, making a memorable impact on both visitors and employees, and helps build stronger relationships.