Metra and Navori ink new distribution agreement for the Middle East

Metra and Navori ink new distribution agreement for the Middle East

The agreement approves Metra Computer Group as the first certified distributor of Navori software and hardware products in the Middle East.

Press Release

LAUSANNE, SWITZERLAND, July 12, 2023 – Digital signage and analytics software pioneer Navori Labs is proud to announce a new Middle East distribution agreement with Metra Computer Group. Metra Computer Group’s mission is to continue to be the most effective technological link between their clients, vendors, resellers, employees, and regional communities at large. Metra excels at offering special value-added solutions as well as constantly developing its approach to effective distribution, sales and marketing.

Continuing its path of global coverage and expansion, Navori Labs is excited to enter into this new distribution agreement with Metra, a key player in the Middle East’s growing A/V market. “This distribution agreement further solidifies our position as a leading global software manufacturer that works with the best regional channel partners in the industry” said Jordan Feil, Marketing Director – Navori Labs. The Middle East is an important region for our company that we will continue to develop with the help of established partners like Metra Computer Group.”

Metra Computer Group aims to be the region’s singular go-to service provider for a wide variety of IT products, solutions, services, and consultancy, expanding to cover the African market in due time as well. “Teaming up with Navori presents a remarkable opportunity to drive attention towards Digital Signage solutions within the AV sector in our region” said Adib Rajji, Vice President – Metra Computer Group. “We are eager to explore new horizons and create additional revenue streams in retail, hospitality, corporate, and government sectors. Together, we aim to empower our partners by offering comprehensive end-to-end solutions, powered by Navori’s exceptional products.” This new agreement is effective immediately.

About Metra Computer Group

Metra Computer Group has been the region’s foremost provider of IT services and solutions since 1982, becoming the region’s fastest growing value-added IT distributor with over 30 vendors, 500 employees and 6500 partners and resellers. Metra Computer Group excels at creating distribution networks with a keen focus on logistics, service, product aggregation, maintenance, and technical support.

About Navori Labs

Navori Labs is a Swiss software innovator producing technology and software platforms for digital signage and AI-enhanced marketing analytics. A global leader in digital signage software with nearly 25 years of experience, Navori has built a reputation as an industry innovator strengthened by a skilled engineering team, and continued investment in research and development initiatives.