Frequently Asked Questions
Digital signage engages shoppers, helps to build brand loyalty, and increases sales. Screens deliver a steady stream of content, like in-store promotions, infotainment, and third-party advertising. The programming is adapted to each department in the store, so shoppers see different content from one area to the next.
Digital signage is a great value-added option for any retail business. Even the smallest convenience store can take advantage of digital signage to promote their products and display relevant advertisements to shoppers. Larger grocery stores and supermarket chains benefit even more because they can publish content regionally and adapt the messaging to individual locations.
You can display promotional images and videos for in-store items and services, reinforce your brand, promote your loyalty programs, and engage customers with contests, giveaways, and other attention-grabbing content. Use a mix of video and images with real-time data for more engaging content.
Install displays in each department at the end of aisles and near areas of interest to customers, like the meat and fish counter or along the freezer aisle. Display positions are typically near the store entrance and behind cashier counters for to improve the visibility of products.
Don’t forget the exterior of the store. LED billboards are a great option for pylon signs and store façades. Grocery stores can keep sightlines in mind and be sure to follow local municipal regulations.