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Digital Message Boards

As businesses increasingly look for ways to engage with their customers and staff, social media digital signage and digital message boards are becoming increasingly popular options. Social media feeds from Twitter, Instagram and Facebook  offer a great way to engage with viewers, while businesses can also create their own internal digital message boards to inform and motivate their staff in real-time.

Digital Message Boards

Your staff will be excited to contribute once they see their social media posts appear on your business’ digital signage displays. This enhances everyone’s experience, from your staff to your customers.  The more active your social media users are, the better the experience for your viewers. You will cultivate a more positive experience when you integrate social media content into your digital message board.

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The Social and Messaging Challenge

If you’re considering using social media based digital signage for your business, there are a few things to keep in mind. First, make sure that the content you share is relevant and engaging. Remember that social media is all about two-way communication, so don’t be afraid to encourage people to interact with your feeds. Also, consider using multiple screens to create a social media wall – this will help to really capture people’s attention and create a buzz around your business.

Social media based content can create powerful and intimate links with the viewer. This is due to the immediacy and the context-appropriate nature of the content. However, social media managers must always remain vigilant to ensure that inappropriate user posts or comments are moderated before they can make it onto your digital signage displays.

This social and digital interaction can save you a lot of time and money. You get constantly updated content that is relevant to your business and you can personalize the content to meet your needs. There is no additional workload required for your team members so they can focus on more pressing tasks.

A digital message board lets you update your content in real-time which helps keep your content fresh and relevant. Publishing social media via your digital signage software lets you benefit from a constant flow of updated news and information.

One of the biggest challenges for businesses is the need for updated content. When content gets stale, viewers stop paying attention. This is where a digital message board can really make a difference. Consider giving select staff members or managers access to QL’s data feed management tools in order to ensure fresh and relevant content is posted regularly.

message board template

The QL Software Solution

To create a social media display board, you simply link one or more data feeds to your template or ticker and publish. Once your media players receive their instructions, they will display and refresh the data automatically. No more manual publishing. Just post to your Twitter feed for your digital signage updates and you’re done.

QL lets anyone publish social media content across any number of screens, in any location with minimum effort:

  • Motivate your audience by publishing calls to action and focused content. QL keeps your teams informed with relevant information that is constantly updated.
  • Entertain viewers with a steady stream of social media content. Mix pre-programmed multimedia content with your social media feeds to keep your programming fresh.
  • Use multiple data sources: Twitter, Facebook, Instagram, RSS/XML, Microsoft 365 Calendar and SharePoint feeds. Mix different feeds on the same screen using QL Templates and Tickers.
  • Create your own custom data feeds hosted on QL server. No programming skills required. Let authorized staff members update your private data feeds in minutes using our Data Feed Manager.
  • Create your own custom templates to display multimedia content and real-time data on any screen. Templates and Tickers can be customized to match your corporate look or branding. There are no special skills or training required. Simply drag and drop your content and data feeds into our design tool and you’re done.

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Conclusions

Digital message boards and social media digital signage are great ways to inform your employees and connect with your customers. They can be used to display special offers, announce events, or simply provide information about your business. Social media walls are another popular way to use digital signage, allowing customers to post messages or photos that can be seen by other customers.

There are many benefits of using digital message boards and social media digital signage, including the following:

  • They are an easy and effective way to reach a large audience.
  • They can be used to target specific demographics.
  • They are a cost-effective marketing tool.
  • They are easy to set up and maintain.

With proper planning and execution, they can be a powerful marketing tool that will help you reach your target audience.

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Frequently Asked questions

What are the best social media platforms to use in digital signage?

When it comes to integrating social media platforms into digital signage, the choice depends on your specific goals, target audience, and the nature of your business. Here are a few popular social media platforms commonly used in digital signage:

Twitter: Twitter is a real-time platform that can be effective for displaying live updates, trending topics, customer reviews, or user-generated content related to your business. It is particularly useful for sharing short and concise messages, announcements, or promotions.

Facebook: Facebook offers a wide range of content types, including text, images, videos, and live broadcasts. You can display posts, events, or customer reviews from your Facebook page. Facebook Live videos can be showcased to engage with your audience in real-time.

YouTube: If you have video content or want to showcase your brand’s video campaigns, YouTube is an excellent platform to consider. You can display your YouTube channel, specific videos, or even curate playlists that align with your business objectives.

How to prevent mistakes on digital message boards?

Preventing mistakes on digital message boards requires careful planning, attention to detail, and effective content management. Here are some tips to help you minimize errors:

Proofread and Edit: Before scheduling or publishing any content, make sure to proofread it thoroughly. Check for spelling, grammar, and formatting errors. Review the content for clarity, accuracy, and appropriateness. Even a small typo or mistake can have a negative impact on your message.

Set Up Content Approval Processes: Establish a content approval process to ensure that all messages are reviewed by relevant individuals before they are displayed on the digital boards. This can involve multiple levels of review, including content creators, supervisors, and managers, depending on your organization’s structure.

Create Templates and Guidelines: Develop templates and content guidelines to maintain consistency and prevent errors. Templates can provide a structure for creating content, including font styles, sizes, colors, and spacing. Guidelines can outline the appropriate language, tone, and messaging for your brand.

How to ensure company policies are followed with digital signage message boards?

To ensure that company policies are followed with digital signage message boards, consider implementing the following measures:

  1. Clear and Comprehensive Policy Guidelines: Develop a set of guidelines specifically addressing the use of digital signage message boards. Clearly define acceptable content, prohibited content, branding guidelines, and any other relevant policies. Communicate these guidelines to all stakeholders, including content creators and administrators.
  2. User Access Controls: Implement user access controls to limit who can create, edit, and publish content on the digital signage message boards. Grant access only to authorized personnel who have been trained on the company’s policies and guidelines. Regularly review and update user access permissions as needed.
  3. Training and Education: Provide comprehensive training and education sessions to content creators and administrators regarding the company’s policies and guidelines for digital signage message boards. Ensure they understand the importance of adhering to these policies and the potential consequences of non-compliance.
What is a digital signage message board?

A digital signage message board is a type of digital display used to share messages, announcements, or information in a visual format. It is typically an electronic display screen that can be centrally managed and remotely updated to deliver dynamic content.

Digital signage message boards are commonly used in various settings such as offices, educational institutions, retail stores, healthcare facilities, transportation hubs, and public spaces. They provide a flexible and engaging way to communicate with an audience and convey information in a visually appealing manner.

Digital signage message boards are often used to capture attention, engage viewers, and deliver targeted messaging in a dynamic and eye-catching way. They offer businesses and organizations a powerful tool to effectively communicate and interact with their audiences.

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