Using Live Social Media and Message Boards

As businesses increasingly look for ways to engage with their customers and staff, social media digital signage and digital message boards are becoming increasingly popular options. Social media feeds from TwitterInstagram and Facebook  offer a great way to engage with viewers, while businesses can also create their own internal digital message boards to inform and motivate their staff in real-time.

Using Live Social Media and Message Boards

Your staff will be excited to contribute once they see their social media posts appear on your business’ digital signage displays. This enhances everyone’s experience, from your staff to your customers.  The more active your social media users are, the better the experience for your viewers. You will cultivate a more positive experience when you integrate social media content into your digital signage programming.

The Social and Messaging Challenge

If you’re considering using social media based digital signage for your business, there are a few things to keep in mind. First, make sure that the content you share is relevant and engaging. Remember that social media is all about two-way communication, so don’t be afraid to encourage people to interact with your feeds. Also, consider using multiple screens to create a social media wall – this will help to really capture people’s attention and create a buzz around your business.

Social media based content can create powerful and intimate links with the viewer. This is due to the immediacy and the context-appropriate nature of the content. However, social media managers must always remain vigilant to ensure that inappropriate user posts or comments are moderated before they can make it onto your digital signage displays.

This social and digital interaction can save you a lot of time and money. You get constantly updated content that is relevant to your business and you can personalize the content to meet your needs. There is no additional workload required for your team members so they can focus on more pressing tasks.

Corporate Signage Twitter Data Feed Live Cnn Rss

Digital message boards lets you update your content in real-time which helps keep your content fresh and relevant. Publishing social media content to your screens lets you benefit from a constant flow of updated news and information.

One of the biggest challenges for businesses is the need for updated content. When content gets stale, viewers stop paying attention. This is where digital message boards can really make a difference. Consider giving select staff members or managers access to QL’s simple feed management tools in order to ensure fresh and relevant content is posted regularly.

message board template

The QL Software Solution

To create social media digital signage, you simply link one or more data feeds to your template or ticker and publish. Once your media players receive their instructions, they will display and refresh the data automatically. No more manual publishing. Just post to your Twitter feed for your digital signage updates and you’re done.

QL lets anyone publish social media content across any number of screens, in any location with minimum effort:

  • Motivate your audience by publishing calls to action and focused content. QL keeps your teams informed with relevant information that is constantly updated.
  • Entertain viewers with a steady stream of social media content. Mix pre-programmed multimedia content with your social media feeds to keep your programming fresh.
  • Use multiple data sources: Twitter, Facebook, Instagram, RSS/XML, Microsoft 365 Calendar and SharePoint feeds. Mix different feeds on the same screen using QL Templates and Tickers.
  • Create your own custom data feeds hosted on QL server. No programming skills required. Let authorized staff members update your private data feeds in minutes using our Data Feed Manager.
  • Create your own custom templates to display multimedia content and real-time data on any screen. Templates and Tickers can be customized to match your corporate look or branding. There are no special skills or training required. Simply drag and drop your content and data feeds into our design tool and you’re done.
Social media data feed

Conclusions

Digital message boards and social media digital signage are great ways to inform your employees and connect with your customers. They can be used to display special offers, announce events, or simply provide information about your business. Social media walls are another popular way to use digital signage, allowing customers to post messages or photos that can be seen by other customers.

There are many benefits of using digital message boards and social media digital signage, including the following:

  • They are an easy and effective way to reach a large audience.
  • They can be used to target specific demographics.
  • They are a cost-effective marketing tool.
  • They are easy to set up and maintain.

With proper planning and execution, they can be a powerful marketing tool that will help you reach your target audience.

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