Navori Labs Deploys Digital Signage and Analytics Solution for Walmart de Mexico y Centroamerica
Press Release
LAUSANNE, SWITZERLAND, November 2, 2023 -Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam’s Club locations, with the remaining 20 stores to follow.
The integrated Navori Labs Navori digital signage and Aquaji analytics solution allows Walmart de Mexico y Centroamerica to gather customer engagement metrics and offer valuable analytics, including shopper demographics, to DOOH advertising partners that advertise their brands across their in-store digital media networks. Navori Labs is the only digital signage supplier to also offer an in-house-developed marketing analytics solution, ensuring seamless interoperability with QL’s digital signage content management and playout workflow.
Navori Labs came onto Walmart de Mexico y Centroamerica’s radar earlier this year when business leaders expressed an interest in developing a digital signage strategy that would also support programmatic DOOH advertising, ad campaign management, and proof of playback reporting. Navori’s Aquaji solution provides shopper demographics and foot traffic data directly within QL’s CMS, alongside proof of play data for ads.
Project Details
The data collected is extremely useful for Walmart de Mexico y Centroamerica and its ad partners. They get detailed insights from Aquaji cameras, helping them adjust their ads based on what customers do in stores. Right now, there’s a camera at each store’s entrance that can move to follow customers without identifying them. There’s also a “Totem” next to the camera. It has a big, upright screen that shows ads, running on Navori software.
Walmart Connect plans to put in more Navori-powered screens and Aquaji cameras. This includes adding them to existing digital signs in stores.
Jonatan Fasano, Head of Product at Walmart Connect Mexico y Centroamerica, said, “The Totem’s camera gives us precious info. It shows us how our customers shop. This lets us create targeted strategies that match our advertisers’ goals.”
They’re looking to add more screens and cameras and bring in new Navori features. These include tools for managing ad campaigns, scheduling content smarter, and automating how content plays based on certain conditions. These updates will let store operators handle content more automatically, cutting down on manual work.
This setup also helps advertisers outside the store get better at reaching their audience. They can choose the best times to advertise to the people they want to reach. Jerome Moeri, CEO of Navori Labs, said this was a big reason for starting Aquaji.
Moeri mentioned, “We’re the first with a combined digital sign and analytics solution. We’re seeing how this helps Walmart de Mexico y Centroamerica and our other clients. Instead of mixing different software with mixed results, Navori and Aquaji work together right away. This helps our retail clients and others make smarter choices and improve shopping experiences. We’re excited to bring this to more parts of Walmart de Mexico y Centroamerica, gathering even more data for stores and advertisers.”
About Navori Labs
Navori Labs, a Swiss software innovator, delivers professional digital signage and AI-driven marketing analytics solutions to improve physical business performance and enhance customers’ experience. With over 20 years of experience, Navori delivers premium technologies and large-scale deployment expertise to customers around the world. Our multiplatform software uses an open architecture and is developed in-house by a team of highly qualified engineers. For more information, visit navori.com for Navori digital signage and www.aquaji.com for AQUAJI marketing analytics.
About Walmart de México y Centroamérica
Walmart de México y Centroamérica is a company dedicated to the commerce sector that operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico, and Nicaragua. Every day, it receives over 6 million customers through its 3775 units located in 716 cities. At Walmart de México y Centroamérica, more than 233,000 associates work every day with the purpose of helping people save money and live better.
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