Navori Labs and Signagelive
Unite to Build a Global Powerhouse

LAUSANNE, SWITZERLAND – August 6, 2025 

Navori Labs announces its strategic acquisition of Signagelive, marking the beginning of a transformative new chapter for the digital signage software industry. This combination creates the world’s largest independent, channel-only CMS platform provider (by installed base), bringing together two innovation leaders to set new standards and benchmarks in the industry. The new Navori Labs Group will be the industry’s most agile and data-driven software powerhouse – poised to drive the next generation of global signage solutions. 

By the end of 2025, the joint organization will boast more than 45 dedicated developers focused exclusively on delivering scalable, flexible, and data-centric signage technology. Offering an API-first, headless CMS architecture with advanced data integration, AI-powered analytics, and media monetization capabilities, the new Navori Labs Group is purpose-built for forward-thinking mid-sized to enterprise customers — particularly those operating in dynamic, content-driven environments such as retail media. 

Executive Leadership Team with Track Record of Innovation

Former Signagelive CEO Jason Cremins and CCO Frank Larsen will complement the executive leadership team of the Navori Labs Group around Group CEO Jeffrey Weitzman, contributing their experience to drive the company’s strategic growth. In addition, Signagelive’s long-standing CTO, Marc Benson, will remain a key pillar of the Group’s technology leadership. 

What we’ve built is far more than the sum of its parts,” said Jeff Weitzman. “We’ve combined deep-rooted expertise, bold vision, and operational excellence into a leadership team that’s truly unmatched in CMS innovation and industry insight. 

A Truly Global Independent Software Vendor (ISV) 

Navori Labs now operates with a truly global footprint, serving customers with dedicated teams in Lausanne (CH), Cambridge (UK), Montreal (CA), Copenhagen (DK), Mexico City (MX), Dubai (AE), Riyadh (SA), India, Singapore, Hong Kong, Paris, and Australia, among others. The company remains proudly Swiss, retaining its headquarters in Lausanne, while enhancing local support and regional sales presence across continents. 

Commitment to Partners, Innovation and Excellence 

Both Navori Labs and Signagelive share a deep commitment to partner success and customer satisfaction. Their combined cultures are rooted in delivering best-in-class digital signage software, channel-focused service, and long-term value for employees and clients alike. 

This combination is a catalyst for transformation. It empowers our employees, energizes our partners, and delivers exponential value to our customers and prospects around the world,” comments Jason Cremins, highlighting the impact across the ecosystem. 

Accelerated Growth and Strategic Vision

This acquisition, executed just six months after Navori Labs joined the Maguar Capital portfolio, underscores the company’s focused growth strategy. Looking ahead, the Group will continue to expand both organically and through further M&A -especially in North America and EMEA – while staying true to its partner-first philosophy and software-focused DNA. 

On Navori side, the transaction was advised by PwC (Financial Due Diligence), valantic (Technical Due Diligence), Hogan Lovells and NKF (Legal), Goodwin (Legal Financing), and KPMG (Tax and Structuring). Debt financing for the transaction has been provided by Kartesia.  

The transaction has been structured with a split signing and closing. 

Founded in 1998, Navori Labs is a Swiss innovator and global leader in digital signage software, computer vision, and AI-driven marketing analytics. Supported by a team of highly qualified engineers, Navori Labs develops professional-grade software designed for scalable deployment, optimizing business communication across industries and delivering effective, impactful messaging to audiences worldwide. 

Signagelive is a UK-based provider of digital signage CMS software. Operating exclusively through channel partners, the company reaches over 3,500 end customers worldwide, with particularly strong footprints in the UK, Australia, and North America. Signagelive stands out for its API-first, cloud-based platform, known for seamless SoC integration, robust device management, and partner-centric innovation.

Headquartered in Munich, Germany, Maguar was founded in 2019 by Matthias Ick, Gunther Thies, and Arno Poschik. Maguar focuses on investments in small and medium-sized B2B software companies in the DACH region. The Maguar team possesses strong entrepreneurial and extensive management experience in the technology industry, with more than 40 years of experience as software CEOs and over 20 years in the private equity industry.