Stadium Digital Signage

Sports venues are always looking for ways to improve the fan experience and increase venue revenues. One way that is gaining popularity is through the use of digital signage screens. From baseball and football stadium signage to hockey and basketball arenas, Digital Signage delivers a better fan experience, all while increasing venue revenues.  

Digital signage screens are revolutionizing the way stadiums and sports venues engage with fans, offering a myriad of benefits that enhance the overall experience. By displaying real-time information such as upcoming games, player stats, and food menus, digital signage helps keep fans informed and engaged, thereby improving the fan experience. Furthermore, it opens up new revenue opportunities by promoting sponsors, selling tickets, and marketing merchandise, all of which contribute to the venue’s profitability.

The enhanced communication capabilities of digital signage also play a vital role in ensuring fans’ safety, as they can quickly relay essential information like emergency or weather alerts. Unlike traditional signage, digital signage screens are typically more cost-effective to maintain, providing a versatile solution that can be tailored to fit the specific needs of any stadium or arena. By eliminating the need for printed materials, digital signage further helps sports venues save on printing costs.

Explore how our digital signage software can transform your sports venue, creating a more dynamic and engaging environment for fans and boosting your bottom line.

stadium digital signage

Where can stadium digital signage boards be used?

Stadium digital signage boards can be used in various locations and applications within a sports arena or stadium to enhance the viewer experience, provide information, and support advertising efforts. Here are some common areas where they might be deployed:

  1. Entrance and Ticketing Areas: To guide visitors, display ticket information, promote upcoming events, or share important announcements.
  2. Concourse and Hallways: For directional signage, advertising, showing real-time game statistics, or providing general information about the stadium.
  3. Seating Areas: Large digital screens can provide replays, highlight videos, player information, and engage fans with interactive games or social media feeds.
  4. VIP and Hospitality Suites: To offer a premium viewing experience with personalized content, menu displays, and exclusive video feeds.
  5. Restrooms and Concession Stands: To show digital menu boards, pricing, special offers, or even continue live game coverage so fans don’t miss any action.
  6. Locker Rooms and Backstage Areas: To communicate with players and staff, provide schedules, or show motivational content.
  7. Exterior Facades: For promoting upcoming events, sponsors, or showcasing team branding.
  8. Emergency and Safety Signage: To provide clear directions in case of an emergency, such as guiding spectators to the nearest exits.
  9. Interactive Kiosks: For fan engagement activities, ticket purchasing, or accessing stadium services and information.

Digital signage in stadiums is versatile and can be used to create a more immersive, informative, and entertaining environment. Its adaptability allows for targeted messaging and content delivery that can be customized to different locations and audience segments within the stadium.

Key Navori features

  • The QL Data Feed Manager: Display information from any data source including RSS / XML, social media feeds from Facebook and Twitter, Google Calendar, and Microsoft Exchange.
  • The QL Content Manager UI is easy to learn and simple to use. This is a software your team will truly enjoy.
  • QL Player IPR (insane player rendering) is a 64-bit player software capable of powering an 8K video wall, or four clusters of 4K displays using a single Windows PC. IPR lets you play any content at extremely high resolutions – something particularly useful for sports.
  • QL is available in on-premise and cloud versions. Pick an option based on your business requirements.
  • The QL Template Designer allows you to create new layouts for any type of display using QL’s own template and ticker design tools. Build multi-zoned layouts, multi-display menu boards, and high-impact video walls.

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What kind of content can I use for stadium digital signage?

Stadium digital signage provides a versatile platform that supports a wide array of content types, offering ample opportunities for fan engagement and effective communication. You can utilize videos to showcase highlight reels, advertisements, or live feeds, engaging the audience with dynamic visuals. Images and vibrant graphics can be employed for branding, promotions, or conveying essential information, adding color and life to your displays.

For more interactive and lively content, HTML5 is supported, allowing you to share interactive games, real-time statistics, or other engaging features. Live video streams enable the broadcast of events happening within or outside the stadium, keeping fans connected to the action. Moreover, data feeds offer an option to display real-time scores, player stats, or even weather updates, tailored to the interest of the audience.

By leveraging these diverse content types, stadium digital signage helps create an immersive and responsive environment that resonates with fans, sponsors, and other stakeholders, enhancing the overall stadium experience. Whether your goal is wayfinding, sponsor promotion, entertainment, or information dissemination, the flexibility of content supported by stadium digital signage allows for a customized and captivating approach.

ql supported content

How to leverage LED based stadium signage

Transform your entire stadium or arena with LED signs and digital signage. Turn it into an immersive experience for fans. These tools are versatile. They enable you to engage, inform, and entertain your audience in various ways.

With LED signs and digital signage, you can adapt quickly. You can match the content to the type of event. It may be a sporting match, entertainment show, concert, and more. You can display branding elements. You can showcase live scores and interactive graphics. Customizing the content creates an engaging and dynamic atmosphere.

LED signs and digital signage have powerful capabilities. You can captivate fans and enhance their overall experience. Transition seamlessly between different types of events. Deliver content that resonates with your audience. Create unforgettable moments for fans to cherish.

Digital Signage Software for Stadiums & Sport Events

Is Stadium Digital Signage the Right Choice for Your Sports Venue?

Whether you own a big stadium or a smaller arena, putting screens in the right places can help you a lot. They can make you money and make fans more interested in the event. For example, you can put screens near places that sell food. These screens can show menus and ads. This can be a great way to advertise both inside and outside your venue. Digital signs are useful for all kinds of sports, from football to baseball.

One great thing about digital signs is that they can grow with your needs. You can start with just a few screens and add more whenever you want. This way, you don’t have to spend a lot of money all at once. You can slowly invest in more screens as you need them. This makes it easy to make the experience better for fans and visitors without a big cost at the start.


Stadium digital signage offers a flexible solution to enhance the fan experience and boost revenue in sports venues. With digital signage screens, you have a versatile tool that can serve multiple purposes, including displaying game information, scoreboards, advertisements, and more. These screens create opportunities for a more interactive and engaging experience for fans.

By incorporating digital signage software, you can take your fan experience to the next level and unlock additional revenue streams. Whether you want to provide real-time game updates, promote sponsors, or showcase engaging content, digital signage offers a dynamic platform to captivate your audience.

If you’re seeking ways to elevate the fan experience and drive revenue growth, exploring the benefits of digital signage software is definitely a worthwhile consideration.

Frequently Asked questions

How can arenas and stadiums do more with digital signage?

Control the entire fan experience at your events with:

– Scoreboards
– Concession digital menu boards
– Wayfinding displays
– Exterior branding signs

You can do all this, and more on our single, unified stadium signage advertising platform.

How is stadium digital signage typically used?

Stadium digital signage is typically used in various ways to enhance the fan experience, provide information, and deliver engaging content. Here are some common uses of stadium digital signage:

  1. Scoreboards and Game Updates: Large-scale digital scoreboards are a prominent feature in stadiums. They provide real-time game scores, player statistics, time remaining, and other relevant information to keep fans informed and engaged throughout the event.
  2. Advertisements and Sponsorship: Stadium digital signage is often used to display advertisements from sponsors and partners. This includes static or dynamic ads during breaks or timeouts, promoting products, services, or upcoming events. Digital signage allows for flexibility in showcasing multiple sponsors and changing content as needed.
  3. Fan Engagement and Entertainment: Digital signage can engage fans through interactive elements, trivia, polls, or social media integrations. It can display fan-generated content, such as photos or tweets, on the screens to foster a sense of community and excitement among the audience.
  4. Promotions and Merchandise: Stadium signage can showcase promotions on team merchandise, ticket sales, or special offers within the stadium. This encourages fans to engage with the team’s brand and make purchases during the event.
  5. Event and Schedule Information: Digital signage displays can provide information about upcoming events, game schedules, artist lineups, or special performances happening within the stadium. It keeps fans informed about upcoming attractions and encourages attendance at future events.
  6. Concession Menus and Wait Times: Digital signage screens placed near concession stands can display menu items, pricing, and wait times. This allows fans to make informed choices and reduces the time spent waiting in line.

Stadium digital signage serves to create an immersive and engaging experience for fans, providing them with relevant information, entertainment, and promotional content. It helps to enhance the overall atmosphere of the stadium, foster fan loyalty, and maximize the value of sponsorships and partnerships.