Retail Digital Signage that Gets Noticed

Today’s retail landscape is filled with noise. There are a million ideas out there for how to stand out. Retailers across the world have found success with retail digital signage—simple, affordable setups that put information or visuals directly in customers’ line of sight.

New technologies and devices continue to emerge, offering new ways for businesses to advertise and sell products. The digital signage market is a prime example of the rapid growth of these emerging technologies.

Retail digital signage is used specifically to target millennials, who are more likely to respond positively to dynamic advertisements that catch their attention but don’t feel invasive or annoying. It’s also a way for you to get noticed in a crowded space. With so many brands competing for customers, businesses need to stand out from competitors.

Digital signage is one way you can do that by being creative and leveraging technology in an unexpected way. Keep on reading for ideas you can use today to make your brand stand out among competitors.

What is Digital Signage?

Digital signage is a cost-effective way to show your customers relevant information about your company. It’s also an excellent way for you to advertise new products or promotions engagingly.

In the retail world, digital signage is a great way to showcase your brand, advertise new products, and drive store traffic as well as customer engagement. It can be a way to highlight seasonal offerings, new products or product launches, new promotions, and even local events.

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Why Use Retail Signage Displays?

Retail signage displays are a relatively inexpensive and simple way to manage your store’s overall marketing campaign by providing information about your brand, new products, or the latest sales. You can keep customers informed about the latest brands, products, and promotional offers.

Plus, you can engage customers with website content while they’re in-store, and it provides an interactive browsing experience for buyers. With an eye-catching display, customers can browse a variety of content at their own pace which makes them more likely to stay longer and spend more time shopping in your store.

The Benefits of Retail Digital Signage

There are many benefits to using digital signage in your store. One of the main advantages is that it’s highly cost-effective and easy to install. Digital displays offer a lot of benefits for retailers, like being able to update content quickly without having to change traditional displays or prints. And with today’s newer technologies, you can even broadcast live video feeds from social media sites like Facebook and Instagram on your screens so customers can interact with them in real time!

Another pro of digital signage is that it increases sales by grabbing the attention of customers who might not otherwise make a purchase, which is especially helpful during off-peak hours when foot traffic may be slower.

The potential gains of using digital signage far outweigh any costs associated with implementation because it has such an incredible effect on customer engagement and retention rates—two things that are crucial for the success of any small business!

Retail Improve The Customer Experience With Navori

The Challenges of Digital Signage

When it comes to digital signage, there are some downsides that you should be aware of. For example, if your store has several levels or you have a small store footprint, having just one retail signage display won’t be able to reach all shoppers.

Additionally, while there are plenty of software options out there to help simplify the process of managing your displays, they often come with high costs and/or complex interfaces. That might mean your employees could need to spend a little extra time learning about the software and updating the displays when needed. For this reason, choosing an intuitive and easy-to-use Digital Signage software, like QL is of utmost importance.

Lastly, digital signage can only go so far in creating customer engagement if it isn’t properly managed. If you or your employees forget to update your content regularly or decide not to focus on driving specific campaign goals with your content, it will likely have less impact than expected.

Navori Digital Signage CMS Interface

How to Get the Most Out of Digital Signage

Digital signage is a powerful marketing tool. And it’s not just for large retailers with big budgets. You can use digital signage to create a cohesive experience and drive traffic to your store without breaking the bank. So how do you maximize the impact of digital signage? You might want to try:

  • Implementing signs in multiple locations throughout the store
  • Running frequent, short campaigns, rather than one long campaign
  • Testing different content types: videos, images, etc., to see what works best for your audience
  • Keeping content fresh and interesting by featuring seasonal items or new products.
  • Using social media integration to increase brand awareness through word-of-mouth marketing
  • Using high-definition displays that are brighter than LCD screens
  • Adding motion graphics or animations on screens to draw customers’ attention to certain areas of the store
  • Creating an interactive experience while they wait in line at checkout or browse the store aisle

These were just crude ideas to get you thinking about how to best use digital signage in your store, and now let’s dive into a more detailed explanation of how the retail signage displays can increase your revenue:

Showcase product information and pricing

The most basic way to use a signage display is to show people the prices of your products. This not only helps them know the value of each item but also lets them know what kind of price point they can expect for each category. It’s also a great way to showcase your “best deals” or clearance items in-store.

Using QL Mobile, staff can use their department store digital signage screens to service customers and sell more products. Imagine a salesperson who needs to display information about an out-of-stock item to a shopper. With QL Mobile, store staff uses their smartphone or tablet to search for content that describes the product. Then they can show the content on any of the store’s digital signage screens. This is also very useful for automobile dealerships who wish to promote vehicles they don’t necessarily stock.

QL Pricing And Plays

Run loyalty programs with digital signage

A loyalty program is a simple way for retailers to grow their customer base. To increase participation, make sure you’re running it with digital signage.

You can showcase your loyalty programs and be clear about what the new customers get if they sign up. Run a loop of new offers or promotions and make sure to highlight the benefits of signing up for your loyalty program.

Offer transparency through the display of supply chain info

One of the best ways to set your store apart from the competition is with transparency. Transparency builds trust and customers are more likely to shop at stores where they feel that they’re getting a fair deal.

One way to show transparency is through digital signage that displays live data about your supply chain. Customers want to know where their products are coming from, how they were made, and who made them.

Sharing this information, it will help establish customer loyalty and give customers peace of mind when shopping in your store. The digital sign should also display company values or mission statements so customers know what you care about as a business. For example, if your items are recycled, or organic, make sure you mention that too, as it may be important to your customers how the materials are sourced. This will help align your brand with its values and make them more likely to purchase from you again for those reasons alone.

Run advertising campaigns to drive sales

As retail stores are surrounded by social media and advertisements, you need a strong in-store marketing campaign to get you noticed. Especially when it can be coordinated with the latest online campaigns.

Digital signage is one way that you can do this and it has many benefits, the first one being that it’s affordable. You can also engage directly with customers. This advertising lets you reach out to potential customers who would not have otherwise been in contact with your business.

Additionally, you can demonstrate products. With digital signage, you can promote new products or showcase items that wouldn’t typically be seen on a shelf, as they haven’t been released yet. By showcasing new products early, you are putting the image of your items in your customer’s minds long enough so that they can think about them and eventually want to buy them. All in all, in retail, it’s all about the timing!

Retail stores that deal with multiple brands can sell advertising space using their retail signage software to generate additional revenue. Manufacturers already engage with retailers through co-op programs so this opens up new promotional opportunities. Retailers can sell ad space on their department store digital signage network.

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Celebrate milestones and highlight events

To get customers excited about the latest and greatest, use digital signage to celebrate milestones or highlight events. If you’ve just released a new product that gets people talking, consider broadcasting it on screens in your store. Or better yet, show it being used in various settings so that your customer has a better sense of its size, use, or just to make it stuck in their minds. For example, if you are selling a new jacket come fall, make sure you advertise it on different body types and heights so that your average customer can have a sense of how it could look on them if they bought it.

You could have a sign that announces the release of your newest product, then show visuals of it throughout the day.

And, If you have an event coming up, such as a sale or a launch party, you could also create a countdown clock to share with customers near and far. For example, you can make a countdown to the upcoming school year, to remind customers to get new items. The sky is the limit for what you can do with digital signage; if there’s something special going on at your store, be sure to tell all your potential customers!

Social media data feed

Run customer service announcements

One of the most straightforward ways to use retail digital signage software is to run customer service announcements. As customers walk into your store, they’ll know where to go if they’re looking for help.

Quality and Reliability are Key

Too often we see locations with blacked-out screens or where screens are showing error messages instead of their scheduled content. These failures hurt your brand and impact your customer’s experience. It’s why you should always select professional-grade software that includes maintenance and technical support services.

Consider playback performance. Pay attention to the transitions between each media item as it is shown on screen.

There should be no hesitation and transitions should be impeccable. Next time you’re in a store look at their digital screens, you may notice a black frame for a second or two on every transition. On average, these black frames will be shown 8,000 times per day. That’s a total of 4 hours and 44 minutes of black frames every day.

Professional digital signage software, like QL, produces imperceptible content transitions. It’s what we call “broadcast quality” playback. That’s what you should expect from professional-grade software.

Improve Your ROI with Analytics Data

QL features an ad campaign module for selling and managing advertising space. Retailers can use this feature to manage ad buys and to ensure ad impression targets are met. When used with Navori Labs’ AQUAJI marketing analytics software, retailers can generate detailed reports that include key performance indicators, like the number of ad impressions by store or by the screen. They can also analyze more detailed information, such as the number of shoppers who looked at each ad and the audience’s demographic profile.

Aquaji Marketing Insight Software

Hardware Architecture: SoC or External Media Player?

Retail digital signage screens are often integrated into the décor, which complicates maintenance and screen replacement. Remember that screen manufacturer guarantees don’t cover screen removal or labor costs. It’s why you should consider external media player devices, Like Navori Labs’ StiX 3700. These small devices are easy to replace without having to remove the display from its mount.

If you’re operating on a tight budget and the screen is easily accessible, consider an SoC (System-on-Chip) screen. These products combine the screen and the media player hardware in a single unit. SoC screens are inexpensive and commercial versions are quite reliable making them ideal for retail signage use.

Regardless of the hardware device you choose, consider QL as your retail digital signage platform of choice. QL supports every hardware platform, media player type, and screen brand.

Final Thoughts

Digital signage can be a powerful tool for retailers. It allows them to market their products, services, or store discounts in a simple, affordable way that can have a big impact. The layouts are customizable and easy to update, so it’s an effective way to keep your marketing fresh without breaking the bank.

Frequently Asked questions

What is retail digital signage used for?

Retailers and brand owners use digital signage in many innovative ways.

  • Attract customers with attention-grabbing content.
  • Engage with powerful calls to action.
  • Promote slow-moving and overstock items.
  • Explain product features on appliances, automobiles, high-end electronics, and other complex products.
  • Create the right ambiance and entice customers (fashion and cosmetics).
  • Help decrease perceived wait times and promote impulse purchases at the cash register.
SoC or external media player?

Retail digital signage screens are often integrated into the décor, which complicates maintenance and screen replacement. Remember that screen manufacturer guarantees don’t cover screen removal or labor costs. It’s why you should consider external media player devices, Like Navori Labs’ StiX 3700. These small devices are easy to replace without having to remove the display from its mount.

If you’re operating on a tight budget and the screen is easily accessible, consider an SoC (System-on-Chip) screen. These products combine the screen and the media player hardware in a single unit. SoC screens are inexpensive and commercial versions are quite reliable making them ideal for retail signage use.

Regardless of the hardware device you choose, consider QL as your digital signage platform of choice. QL supports every hardware platform, media player type, and screen brand.

What type of content can i use for retail digital signage?

Video and animated content can be very powerful customer engagement tools. For example, how-to videos and in-use product demonstrations can assist sales staff in their work. Retail flyer ads can be repurposed to generate lift off a current sales campaign.

Where can retail digital signage be used?

Use retail digital signage displays in these locations for maximum impact:

  • Near or behind the check-out counters. This will help reduce dwell times and improve customer satisfaction. It’s also a great opportunity to promote impulse or tie-in items.
  • End-of-aisle (end-cap) mounted signs offer a great opportunity to promote advertised items or to cross-sell.
  • Position digital signage screens near change rooms to enhance your brand and motivate customers.
  • Exterior or pylon mounted LED boards or weatherproof high brightness displays can make a strong statement and help invite customers into your store. Announce in-store specials and promote events for more engagement.
  • Position a wayfinding kiosk near the store entrance to guide customers. Display current promotions and an attractor loop whenever the kiosk is not currently used.