Retail Digital Signage that Gets Noticed

The retail world has been rocked by e-commerce and the battle lines have been drawn. It’s become a never-ending fight for customers’ hard-earned cash. Physical store owners need modern tools to remain relevant and profitable faced with a competitor that plays by its own set of rules. And it’s not just your typical corner store that gets impacted. Today, e-commerce is going head-to-head with every retail sector imaginable.

This is where the judicious use of digital signage comes into play.

With easy to use features, seamless integration, and user-friendly management, our solutions help you communicate your message, engage customers, and stay ahead in the ever changing retail industry. Take a look at our products and see how digital signage can transform your business.

Retail Video Wall Display

Why Use Retail Display Signage?

Retail digital signage is a great tool for the retail industry, and it has several compelling benefits. Firstly, it can grab customers’ attention with captivating visuals, videos, and animations, making their shopping experience more exciting and interactive.

Additionally, these digital displays are powerful for promoting products and offers. Retailers can easily update and customize the content to showcase their products, highlight ongoing promotions, and share special offers in real-time. This flexibility allows them to align the signage with sales campaigns, new arrivals, or seasonal promotions effortlessly.

Moreover, these digital displays have been proven to influence customers’ purchase decisions and boost sales. By strategically showing product benefits, suggesting complementary items, or offering limited-time deals, retailers can encourage customers to buy more or upgrade their selections.

Lastly, retail digital signage is cost-effective and time-efficient compared to traditional print signage. Once it’s set up, businesses can remotely update and manage the content, eliminating the need for frequent physical signage changes, which saves time and resources.

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QL Features Designed for Retail Digital Signage

Navori QL is a comprehensive digital signage software platform that offers a range of features specifically designed for retail digital signage. Here are some key features that cater to the needs of retail businesses:

  1. Dynamic Content: With Navori QL, you can create dynamic and interactive content for your retail displays. This includes features like real-time data integration, social media integration, weather updates, news feeds, and live streaming, allowing you to engage your audience and deliver relevant information.
  2. Integration with External Data Sources: Navori QL supports integration with external data sources, such as inventory systems, point of sale (POS) systems, and customer relationship management (CRM) software. This enables you to display real time product information, pricing, and promotions, ensuring that your digital signage is always up to date and synchronized with your retail operations.
  3. Multi-Screen and Multi-Zone Management: With QL, you can manage multiple screens and zones within your retail environment. This means you can display different content on different screens, create multi zone video walls, and synchronize content across multiple displays for a consistent and impactful customer experience.
  4. Remote Management and Monitoring: Navori QL provides remote management and monitoring capabilities, allowing you to control and monitor your digital signage network from a central location. You can update content, troubleshoot issues, and perform diagnostics remotely, saving time and resources.
retail digital signage

How to Get the Most Out of Digital Signage for Retail

First, focus on creating interesting and relevant content that catches people’s attention. Use high-quality pictures, videos, and animations to showcase your products, promotions, and brand message. It’s important to keep your content fresh and engaging so that people stay interested.

Next, think about where you place your digital signage screens in your store. Put them in areas where lots of people walk by, so they are easy to see and get noticed. By placing them strategically, you can make sure more people see them and pay attention.

It’s also a good idea to personalize your messages to different groups of customers. Use information about your customers to understand what they like and what they buy. Then, create content that speaks directly to their interests and needs. This makes it more likely that they will engage with your retail signage and make a purchase.

Don’t forget to include clear calls-to-action in your signage. Tell people what you want them to do, like visiting a specific part of the store or taking advantage of a special offer. This makes it more likely that they will take action and make a purchase.

Finally, use the advertising analytics provided by your digital signage software to track how well your signage is working. Look at things like how many people are engaging with your content and how many sales are being made. This information can help you improve your content and get better results.

QL Pricing And Plays

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Run advertising campaigns to drive retail sales

Retail stores need a strong marketing campaign inside their stores to stand out among social media and ads. It’s especially effective when it’s coordinated with online campaigns.

Digital retail displays help promote new products and showcase items that aren’t on shelves yet. By showing these new products early, you make customers think about them and want to buy them. Timing is crucial in retail!

Retail stores working with multiple brands can sell ad space using their signage software to make extra money. This opens up new promotional opportunities, as manufacturers already work with retailers through co-op programs. Retailers can sell ad space on their store’s digital signs.


Quality and Reliability are Key

Too often we see locations with blank screens or where screens are showing error messages instead of their scheduled content. It’s why you should always select professional grade software that includes maintenance and technical support services.

Consider playback performance. Pay attention to the transitions between each media item as it is shown on screen.

Next time you’re in a store look at their digital screens, you may notice a black frame for a second or two on every transition. On average, these black frames will be shown 8,000 times per day. That’s a total of 4 hours and 44 minutes of black frames every day.

Professional digital signage software, like QL, offer seamless content transitions. It’s what we call “broadcast quality” playback. That’s what you should expect from your digital signage software.

Improve Your ROI with Analytics Data

QL features an ad campaign module for selling and managing advertising space. Retailers can use this feature to manage ad buys and to ensure ad impression targets are met. When used with Navori Labs’ AQUAJI analytics software, retailers can generate detailed reports that include key performance indicators, like the number of ad impressions by store or by the screen. They can also analyze more detailed information, such as the number of shoppers who looked at each ad and the audience’s demographic profile.

Aquaji Marketing Insight Software

Hardware Architecture: SoC or External Media Player?

Retail digital signage screens are usually part of the store’s design, which makes them tricky to maintain and replace. That’s why it’s helpful to consider using external media player devices like Navori Labs’ StiX 3700. These small devices can be easily swapped without taking the screen off its mount.

If you’re on a tight budget and the screen is easy to reach, another option is to use an SoC (System-on-Chip) screen. These screens have both the screen and media player built together. SoC screens are affordable, and the ones made for stores work well, making them a good choice for retail signs.

No matter which device you pick, Navori QL is a great software solution for retail signs. With Navori QL, you can easily connect it to any device, media player, or screen brand, making it convenient and compatible.

Final Thoughts

Digital signage can be a powerful tool for retailers. It allows them to market their products, services, or store discounts in a simple, affordable way that can have a big impact. The layouts are customizable and easy to update, so it’s an effective way to keep your marketing fresh without breaking the bank.

Frequently Asked questions

What is retail digital signage used for?

Digital signage for retail serves multiple purposes to enhance the shopping experience, promote products, and drive sales. Here are some common uses of retail digital signage:

  1. Product Promotion: Digital signage is used to showcase product promotions, sales, and discounts. Retailers can highlight featured products, new arrivals, or limited-time offers to attract customers’ attention and encourage purchases.
  2. Branding and Storytelling: Digital signage allows retailers to reinforce their brand identity and tell their brand story. It can display visually appealing content that communicates the brand’s values, history, and unique selling points, fostering a stronger connection with customers.
  3. Product Information: Digital signage screens can provide detailed product information, specifications, or usage instructions. This helps customers make informed purchase decisions by displaying key features, benefits, and comparisons between different products.
  4. Wayfinding and Store Navigation: Digital signage can assist customers in navigating the store layout. It can display interactive maps, directories, and aisle markers, guiding shoppers to the desired product categories or store sections.
  5. In-Store Events and Promotions: Digital signage can advertise in-store events, such as product demonstrations, workshops, or celebrity appearances. It can display event details, schedules, and registration information, driving foot traffic and creating a sense of excitement.
  6. Real-time Pricing and Inventory Updates: Digital signage can be integrated with retail systems to display real-time pricing, product availability, and stock information. This ensures that customers have accurate and up-to-date information about the products they are interested in.
What type of content can I use for digital signage in retail?

Video and animated content can be very powerful customer engagement tools. For example, how-to videos and in-use product demonstrations can assist sales staff in their work. Retail flyer ads can be repurposed to generate lift off a current sales campaign.

Where can retail digital signage be used?

Retail digital signage can be used in various locations within a retail environment to enhance the customer experience, promote products, and drive sales. Here are some common places where retail digital signage can be employed:

  1. Storefront or Entrance: Digital signage displays can be placed in storefront windows or near the entrance to attract customers’ attention. They can showcase promotional content, new arrivals, or special offers to entice passersby and encourage them to enter the store.
  2. Point of Sale (POS) Areas: Digital signage can be integrated into the checkout counters or cash registers. It can display upsell offers, loyalty program information, or advertisements for related products to encourage additional purchases.
  3. Product Displays and Shelves: Digital signage screens can be embedded within product displays or placed on shelves to provide additional product information, showcase features, or display customer reviews and ratings. This helps customers make informed purchasing decisions.
  4. Aisles and Walkways: Placing digital signage displays strategically in aisles and walkways helps guide customers, highlight featured products or categories, and promote cross-selling or upselling opportunities.
  5. Fitting Rooms: Digital signage screens can be installed in fitting rooms to offer personalized product recommendations, styling tips, or outfit suggestions. This creates an engaging and helpful experience for customers while they try on items.
  6. End Caps and Feature Areas: Digital signage displays placed at the end of aisles or in feature areas draw attention to specific products or promotions. They can display dynamic content, such as videos or animations, to create an eye-catching display.
  7. Customer Service Areas: Digital signage screens placed in customer service areas can provide information about return policies, loyalty programs, in-store services, or upcoming events. They can also offer wait-time updates or direct customers to self-service options.
  8. Store Exteriors and Outdoor Spaces: Retail digital signage can be utilized on the exterior of the store or in outdoor spaces like courtyards or parking lots. This allows retailers to advertise sales, highlight new collections, or create a visually engaging experience even before customers enter the store.

By strategically placing digital signage throughout a retail environment, retailers can effectively engage customers, provide relevant information, promote products, and create an immersive and dynamic shopping experience.