Deploying Digital Signage for QSR’s

Unlike traditional restaurants, quick service restaurant (QSR) customers place their orders before sitting down for their meal. For these restaurants, digital menu boards play a vital role from the moment guests arrive at the ordering counter.

It’s why many restaurants have been upgrading their printed menus to digital signage screens. Digital signage makes everything more engaging because it lets restaurants display captivating videos, up-to-date product inventories and pricing and bold graphical elements. Digital menu boards can display an unlimited number of items in a visually appealing way and rotate offerings based on the time of day, or day of the week.

Most importantly, digital menu boards increase restaurant efficiency because they can be updated instantly with new prices or item substitutions. Promote overstock items, automatically remove sold out items from the menu, or respond to competitive pressures at a moment’s notice. Restaurant digital signage also offers great opportunities to display limited time offers (LTOs) and loyalty programs.

Video wall restaurant signage provides another useful channel for your menus and promotional content. Along with your digital menus, you can display a mix of lifestyle content and social media messaging to engage with your guests. Use video walls to not only display the required information, but to modernize and beautify the in-store experience.

There are many other opportunities where QSRs can take advantage of this exciting technology. For example, LED displays for restaurants are often installed outside buildings and drive-through displays to attract drive-by traffic. Exterior displays and drive-through signage have recently taken an even bigger role. This is due to health and safety measures that limit in-store access to guests.

Regardless of the digital sign’s location, it’s important to make sure screens are showing high-quality content. Photos and videos should make products appear more appealing to help drive sales. Text should be sufficiently large to be readable from the intended location.

Find out how digital display work in restaurants

Simple, reliable, and efficient – those are the key elements for restaurant digital signage.

Leverage your point of sale and inventory data to automate menu board item updates and price changes. You no longer need to rely on local staff to implement changes to your menus. Instead, you can connect to the live data sources your business already uses daily and have them automatically update the data on screen in real-time.

Automation starts with dayparting. Automatically display your different menus based on the time of day. Rotate your breakfast, lunch, and dinner menus at preset intervals with no need for user intervention. You can even pre-schedule promotional video takeovers and limited time offers to briefly interrupt your menu’s periodically throughout the day.

Typically, your digital signage CMS is interfaced with the restaurant’s POS system. This way, your menus will update themselves when selections or prices change. Sold out items are automatically dropped from the menu.

Less errors means happier guests!

Restaurants can empower local staff using Navori Labs’ QL Mobile app. Staff members can control local digital screens right from their smartphone. They can make menu changes on the fly, trigger any content with a touch and even control their screens. The intuitive and simple design of QL Mobile makes it easy for anyone to make necessary changes without having to call the head office or content management teams. Having this level of control is indispensable for QSR operators today.

Restaurants who accept online orders can take advantage of QL to display wait times and inform guests when orders are ready. Using QL’s Template Designer, screens can show mixed content, like ads in a video zone next to order pick-up information. You will save time and human resources by letting the screens keep your customers informed in real-time rather than having employees constantly field questions from concerned customers.

Navori Labs offers AQUAJI, our company’s proprietary computer vision software for indoor and drive-through restaurant applications. AQUAJI uses cameras to track customers as they are waiting to place an order.

AQUAJI provides critical business information while respecting every guest’s anonymity. Restaurant operators get access to average guest wait times, number of individual visits, and statistics based on each guest’s age and gender.

These KPIs inform restaurant management so they can improve staff allocations to improve the guest experience. When deployed at the drive-through, AQUAJI can read vehicle license plates and customize item suggestions based on order history.