Frequently Asked Questions
Digital signage is primarily used to inform and entertain guests. However, employee-facing displays are also commonly used for staff training and information. Each area can receive its own dedicated programming mixed with shared, global content. Interactive screens are also used for wayfinding and delivering on-demand information to guests and visitors.
Any business that caters to the public can benefit from digital signage. The hospitality industry has already proven digital signage is a very effective way to communicate with guests and visitors. It’s also extremely useful for brand-building.
Guests at hotels need access to current information like weather forecasts, news, events, hotel promotions and local attractions so it’s a good idea to include these in your digital signage programming. Digital signage at hotels can also be used to create a mood or reinforce a brand. The creative use of promotional content and loyalty program information can also be quite useful at hotels.
Digital signage can be deployed in every area, from the lobby to the lounge and spa. Weatherproof LED boards can be installed on exterior pylons and building facings to provide any additional channel of information for passing traffic.