Corporate Digital Signage for Company Communications

A business office is a living space, where staff members work together by communicating and collaborating with each other. Some may have access to computers and communicate via email or social media. Others work in factories and workshops with no easy access to a personal computer.

This is why having access to real-time information on corporate communications digital signage is so indispensable today. Take for example a salesperson who needs access to their order book, meeting information, production status updates, or stock levels. This information should be available to office staff regardless if they are at their workstation or not.

Where can corporate digital signage be used?

Digital signage for corporate communications can be used in many office and production locations to share any type of information.

A corporate digital screen is most commonly found in some of the following areas:

• Common areas
• Corporate campuses
• Elevator halls
• Lunch rooms
• Manufacturing floors
• Meeting rooms
• Office lobbies
• Shipping docks

Office Lobby

Let’s start with the office lobby. We usually find one or more screens introducing the business or entertaining visitors while they wait. There is often an interactive kiosk nearby to help guide visitors to their destination. You can also install digital signage displays in your elevators to enrich the riding experience.

Hallways and common areas

Digital signage for corporate communications can take on many different forms. When thinking about mounting digital displays in our office hallways and common areas, we must first think about two important questions:

• Why are the benefits?
• What content and information do we want to display?

The key to effective corporate digital signage is finding the right balance between company messaging and infotainment content. Having a mix of these two content themes will keep employees informed, engaged, and checking the screens on a daily basis. If you only publish company messaging content (meeting schedules, company updates, HR messages, etc.), you risk having your employees eventually begin to ignore the digital screens altogether. On the other hand, if you only publish infotainment-type content (news, sports scores, weather, etc.) you risk creating more of a distraction for your employees than anything else.

Once you find the right balance of informative corporate content and infotainment-type content, you will find that your employees are better informed and that your offices look brighter and more modern.

Meeting rooms

Next, we look at the office meeting rooms. Corporate communications digital signage screens are installed at each room’s entrance to display room occupancy information.

QL retrieves room reservation data from Microsoft Exchange or Google Calendar.

The software can display:

• Information about the meeting in progress.
• The name of the staff member who booked the room.
• The visitor’s name.
• The meeting’s start and end times.

Dashboards – KPIs

Corporate communications digital signage systems can display KPIs directly from the company’s financial software such as SAP, PowerBI, CRP, or ERP. These software platforms can produce real-time data feeds which are invaluable to companies and their staff.

Custom templates can be designed to optimize data presentation depending on the audience. Creative staff can even mix different types of feeds to deliver constantly updated information to the right stakeholders.

Corporate digital signage systems can help employees track sales performance, call volume, support wait times, production metrics, and much more.

Office cafeterias

Corporate communications digital signage systems can also manage the cafeteria’s digital menu boards. Kitchen staff can manage their cafeteria’s menu content using the QL Mobile smartphone app. They can update their menus daily, take photos of new dishes and publish them instantly on their screens.