Frequently Asked Questions
Restaurants use digital signage to advertise products and services, display dynamic menu boards, promote slow moving items and cross-sell products both in store and at the drive-through. Employee-facing signage displays are also used for employee training, new product introductions and to update employee procedures.
Industry results have shown every restaurant can benefit from dynamic digital signage. Locations that install digital menu boards and other types of displays record sales lifts compared to static menu signage and printed posters. Research has shown increased customer engagement and a more memorable dining experience when compared to locations that don’t use digital signage.
Digital signage can do more than just display digital menu board content. For example, you can show videos and animated content to complement your menus and provide a more entertaining experience for your guests. In certain types of locations, infotainment such as social media, news, weather, and sports scores can also be useful. This would be the case for sports bars, breakfast restaurants, and similar locations.
Digital signage for restaurants can be used in many locations:
- Displays at the store entrance greet customers and promote specific items.
- Digital menu board displays installed behind the order counter to inform customers. Provide ingredient lists, calorie counts, and other useful information, so customers can make healthy choices.
- Displays in kitchens and common areas can provide useful information, such as online learning, HR news, and new product information.
- Exterior and pylon LED boards advertise current promotions and announcements.
- Drive-thru LED boards display menus and assist in the order-taking process. Orders are shown in real-time with cross-selling.