Taxi advertising signs are becoming more popular as mobile internet technologies become more mature. In-vehicle advertising has really taken off due to the broad availability of 4G, and now 5G wireless data. It’s never been easier to reach taxi cab riders using high-quality video content.
Ad agencies increasingly rely on taxi advertising screens to reach a captive audience. Taxi operators see mobile touch screens as a means to increase revenues and improve the passenger experience in public transportation.
Android tablets are an ideal platform for this type of application. Commercial-grade tablets are rugged and versatile so they are the perfect hardware solution for in-vehicle use. With taxi advertising screens, passengers are kept entertained. In-vehicle screens can display real-time content and geo-located advertising messaging based on the vehicle’s location.
The QL solution
Minimize travel time while promoting local events and businesses using in taxi signage. Install QL Player on small interactive tablets, or on mobile devices connected to taxi top LED displays.
QL makes it easy to entertain passengers. For example, a cab headed to the airport can display flight departure and live traffic information. In-vehicle screens can also show the latest news during the day and switch to local events in the evening. Advertisers can rely on QL to generate ad impressions and audience reporting.
Tablets manufactured for in-vehicle use can use dual power sources. These devices have their own built-in batteries. However, you can also connect them to the vehicle’ battery so the screen stays on even with the engine turned off.
Improve the public transportation experience
Any public transit, taxi or limousine company can tap into an unlimited revenue potential with mobile digital signage advertising.
- Inexpensive touch-sensitive tablets and portable displays can be installed in most vehicles without any special skills. From a backseat display to taxi top advertising, digital signage is incredibly versatile.
- QL players are compatible with many consumer and commercial Android devices. You can download our software using a cellular or Wi-Fi connection, and installation is quick and easy.
- QL Digital Signage Software does not require a constant internet connection. Content may be downloaded and stored on the device itself via Wi-Fi. However, mobile devices that support 4G and LTE are also supported.
Generate additional revenue
QL lets you schedule and distribute digital content to any supported device or screen hardware. QL-powered taxi advertising screens can display ads, promotions, informational content, news, sports scores, weather forecasts and more.
- QL’s Advertising Campaign Manager add-on module lets you insert ads into your regular programming to optimize ad exposure. Simply select the target number of ad impressions. Our software’s algorithm automatically inserts each ad into your screen’s regular programming. You can even group your ads so they play in sequence.
- Generate preview reports for your customers so they can see when their ads will play.
- Use QL’s validity feature to pre-load content in advance. The content will play based on the validity settings you select. Display media for a specific number of days, only show on specific days, only at specific times, etc.
- Use QL’s tagging feature to ensure the right content is shown on the right screen. For example, tag content as portrait and it will only play on devices that have been assigned the matching portrait tag.
- Using QL’s built-in analytics toolset, you can generate proof of playback reports you can export and email to customers.
- The QL Template Designer lets you create smart layouts so you can show multiple content zones. Display live data feeds from RSS / XML, and Facebook or Twitter social media feeds.
- Trigger interactive apps and HTML content on any display. Play digital signage content until someone touches the screen to launch interactive content, third-party software or an HTML / HTML5 app. Local apps don’t require internet access so the entire system is self-contained.
Provide a useful service to local businesses and engage your passengers with QL Player.
Conclusions
Taxi signage advertising is a great way to reach your target audience with the right message when they are most likely to be receptive to it. This is especially true because of the increased mobility that both taxi and public transportation offer. You can now deliver your messages anywhere at any time, which means you can get in front of customers who would never see them otherwise!
Taxi advertising and public transportation digital signs have enormous benefits for advertisers because passengers spend more time looking at their screens than reading newspapers or magazines once they enter a vehicle. A study showed that taxi signage was the most noticeable digital signage, beating many popular alternatives by a long shot! The best part is that these ads aren’t limited just to taxis—they’re also found on buses, trains, and even ferries depending on where they’re located around the world!
