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Walmart de México y Centroamérica Trusts Navori’s QL and Aquaji Softwares

How Walmart Connect, the omnichannel retail media business of Walmart de México y Centroamérica, leverages Navori's QL and Aquaji software platforms to enhance their in-store digital media networks, gather customer engagement metrics and offer valuable customer analytics data to partner brands.

Walmart de México y Centroamérica Trusts Navori’s QL and Aquaji Softwares
“The Totem has an audience measurement camera that provides us with invaluable data, as it helps us better understand our customers' consumption habits in order to offer segmented strategies based on our advertisers' campaign objectives. “

Jonatan Fasano

Head of Product - Walmart Connect México y Centroamérica

Introduction

This case study details the collaborative relationship between Navori Labs and Walmart Connect México y Centroamérica, specifically focusing on Walmart’s innovative in-store deployment of a retail solution that combines the power of both Navori’s QL Digital Signage and Aquaji Analytics software products.

The successful deployment of a unified Analytics and Digital Signage solution represents a quantum leap forward for both companies as they look to continue to strengthen their relationship in the region.

A Collaborative Evolution

Using Navori’s QL Digital Signage and Aquaji analytics software as a base, team members from both companies worked together on deploying a unified solution that leverages real-time analytics data in order to create a set of new business drivers and revenue streams for Walmart Connect México y Centroamérica.

The Walmart Connect team’s commitment to excellence, combined with Navori’s best-in-class technologies led to a groundbreaking project that will serve as a blueprint for future Navori customers.

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How it Started

Walmart Connect México y Centroamérica was looking for a new in-store digital media network, with a particular interest in professional Digital Signage, programmatic DOOH advertising, ad campaign management, and proof of playback reporting.

They were seeking an experienced software vendor who could provide solutions to streamline and monetize their network of in-store displays and offer local support in Spanish.

Navori stood out from the crowd by showcasing a unique offering that combined professional digital signage, DOOH advertising, and AI-enhanced analytics capabilities. What started as an in-store digital signage project quickly turned into a revenue-generating, integrated signage and analytics solution.

The solution has already been deployed in all 173 Walmart Supercenters in Mexico and is being rolled out in 200 Sams Club locations in the region as well.

Solutions and Outcomes

To meet their needs, Walmart Connect México y Centroamérica chose to deploy Navori’s QL PRO SAAS and AQUAJI PRO in all 173 Walmart Supercenters in Mexico.

QL provides them with an all-in-one platform to manage their in-store digital media network and see the advanced metrics produced by Aquaji alongside proof of play data right in the Navori CMS.

AQUAJI PRO is being used for its demographic data and traffic analytics capabilities. This data is valuable for both Walmart and the brands they partnered with for advertising, as it enhances campaign strategies based on real-time, store-level customer behavior.

Walmart Connect México y Centroamérica now has a scalable multi-purpose solution that is not only improving their in-store media networks capabilities but also generating new revenue streams for the business.

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Additional Project Requirements

Additional digital signage solution criteria that Navori Labs was able to satisfy for Walmart Connect México y Centroamérica with existing QL software features:

  • The ability to automate all content management for in-store advertising, based on business rules, to reduce the need for day-to-day content management tasks.
  • A solution that could integrate with their existing network of various in-store displays, including system-on-chip displays.
  • Software that offered a way to monetize their in-store media networks through professional advertising campaign management tools.
  • Built-in integrations and features for programmatic DOOH advertising.

Monetizing The Data

  • Walmart Connect México y Centroamérica now offers advertisers the data produced by Aquaji in order to optimize their campaign spend by selecting days and times where their target demographics are known to most often be in-store.
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Future Plans

Navori Labs and Walmart Connect México y Centroamérica continue to collaborate on improving the digital signage and analytics solution already deployed in Walmart Supercenters in the region. In the coming months, Walmart Connect México y Centroamérica will also continue to explore and deploy additional QL digital signage features like an advertising campaign module, Advanced content scheduling, DOOH advertising, and more.

This joint technology partnership is just getting started, and both companies are excited to expand on what has already been accomplished. In the coming months, look for new deployments of Walmart Connect México y Centroamérica innovations powered by Navori software at local Walmart Supercenters and 200 Sam’s Club locations as well.

Components Used

Software Navori QL Professional – SaaS
Software Aquaji Professional
Hardware Intel NUC – Windows Based PC
Hardware HD Camera

About Navori Software

Navori QL is a highly scalable enterprise-grade digital signage software with multiplatform support. The software features an open architecture and a proprietary API for third-party system integration. QL is available in the cloud and on-premise.

Aquaji is proprietary software developed by Navori Labs. Aquaji interprets video feeds from one or more cameras to produce reliable and comparable marketing analytics data. It delivers visitors foot traffic, demographics, experience, and attention span in physical spaces. The software can be used to manage physical stores, assess marketing activities, and improve the customer experience. When used in conjunction with Navori’s QL digital signage platform, Aquaji delivers targeted content to any display or device based on the audience profile and can also perform as a business intelligence feeder for cross-data analysis.

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About Navori Labs

Navori Labs is a Swiss software innovator and global leader in digital signage, computer vision, and AI-driven marketing analytics software. We have over 20 years of experience delivering premium technologies and large-scale deployment expertise to customers around the world. We offer cloud and on-premise products that are third-party certified for government and enterprise use.

About Walmart de México y Centroamérica

Walmart de México y Centroamérica is a company dedicated to the commerce sector that operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico, and Nicaragua. Every day, it receives over 6 million customers through its 3775 units located in 716 cities. At Walmart deMéxico y Centroamérica, more than 233,000 associates work every day with the purpose of helping people save money and live better.

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