What is the Best Software for Digital Signage in 2026?

Reportedly valued at a staggering $11.7 billion dollars in 2025, the digital signage software market is booming, driving the digitization of every size and type of business and establishment. As we move into 2026, this growth is only projected to accelerate, with new, game-changing features already tipped to take business communications to new heights. In this article, we give you an insider’s guide about what to expect, and which features can deliver the best digital signage outcomes. We cover everything from the benefits of centralised, cloud-based solutions to cutting-edge data integration via API and AI automation from brands, like Navori Labs. Whether for schools, small businesses, retail or enterprises, this guide gives you everything you need to find the best software for digital signage in 2026.

The best digital signage software for 2026 will offer customized solutions for your business. This is why leading-edge digital signage platforms, like Navori Labs offer a wide variety of on-premise, hybrid and cloud-based solutions, so you can find the perfect match for your business.

Cloud-based solutions enable you to centralise and simplify content management, no matter how big your teams grow. Offering remote management, they allow authorised team members to make live or scheduled updates any time and from any place.

As your teams grow, you can simply add more storage, processing power and/or users quickly, without having to change your software or invest in new peripheral hardware.

Ideal for government, defence, corporate and healthcare settings, on-premise solutions further maximize security, reducing exposure to external breaches or third party access. They also give you even greater flexibility to customize your overall solution, and to integrate it with other internal systems.

Hybrid solutions are perfect for distributed estates, giving you the benefit of local reliability and remote flexibility. They also ensure that you can run a solution optimized for security and compliance, as you have the option of keeping sensitive data on-premise.

Cloud-based solutions are typically the best digital signage software for small businesses, not least because they don’t need any physical infrastructure – that is, costly on-site servers, connectivity and maintenance. The best cloud-based solutions also require no design or I.T proficiency to use, offering, like Navori Labs, simple code-free drag-and-drop user-interfaces.

Cyber crime is becoming ever-more prevalent, which makes investment in security features an absolute must. The best digital signage software for 2026 comes with a range of enterprise-level security options, which include:

• Two-factor Authentication (2FA) for an extra layer of login security
• Single Sign-On (SSO) to make team logins simple and secure
• Role-based access for tighter security

Look out for digital signage software, like Navori, which are SOC2 Type II certified. Such credentials are designed to offer businesses extra peace of mind, ensuring that their signage system meets recognised best practices for protecting sensitive information.

API-first software solutions will become an indispensable feature for 2026. They’re essentially designed to plug into your existing ecosystems – your network of business platforms. This is game-changing, enabling you to leverage data insights from other platforms to inform your strategy at every stage of the content creation process.

With API, modular systems, you can overcome the issue of closed systems and limited integration. Connecting your digital signage with your business platforms, whether that’s your Point of Sale (POS) system, Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) or Human Resources (HR) software becomes simple and cost-efficient, enabling a whole host of data-driven benefits. With Navori, features like Sales Attribution via API, it’s easy to measure and verify the impact of your digital signage campaigns. You can tap into data from integrated POS and CRM systems to find out which campaigns worked for which products – exactly where and when.

You can also create connected phydigital (physical and digital) or omnichannel experiences that bring the best online features into your physical locations.

If you’re looking for the best digital signage software for retail, this capability is especially useful, enabling you to rival – even exceed the online customer experience.

With digital signage software, like Navori, you can create self-service kiosk solutions. When integrated with ecommerce systems, these solutions allow customers to complete baskets they started online, or add earned loyalty card points. Checkout or omnichannel kiosks also enable customers to search for and order an out-of-stock item from other store locations within a retail chain.

Additionally, department and box stores can connect their systems to CRM platforms to create product discovery experiences, which locate specific products for targeted searches. Alternatively, if space is at a premium, they can be used to offer additional product specifications, including colour and size variants.

The best digital signage software for schools and other educational establishments also supports phydigital experiences, enabling, for example, students to locate books more easily in libraries. Additionally, they ensure that specific titles can be reserved from other affiliated library locations, when they are not available on-site.

The best software for digital signage in 2026 also enables you to assess your campaign performance. Digital signage solutions, like Navori, enable you to track what was played, for how long and where. More than this, they are natively integrated with Artificial Intelligence (AI) to offer additional metrics, including footfall, segmented by demographics, dwell time and screen exposure. This enables you to determine what worked well and for whom.

Software solutions, like Navori, also leverage vision AI, so you can make practical use of this AI data to boost the relevancy and impact of your content. You can, for example, automatically switch the on-screen content to suit different viewers, based on these anonymous insights.

You can deliver the best digital signage software for retail, schools and businesses by essentially using AI to automate and personalize messaging.

The best software for digital signage in 2026 also supports experiential marketing, enabling you to connect with audiences and evoke powerful emotional responses. Whether you want to drive more foot traffic in-store, or create a more inclusive, equitable workplace, experiential digital signage can help. You just have to know which features enable this functionality.

The best digital signage software for retail often allows Lift and Learn solutions to be created. When paired with Nexmus sensors, a Navori Web Trigger-based solution serves as a personal shopping assistant, automatically providing product information every time customers interact with specific products from an in-store showcase.

The best digital signage software for small businesses and enterprises can deliver immersive brand or corporate story experiences. Using interactive touchscreen kiosks, visitors and employees alike can learn more about the business through touch or gesture control, interacting with – even contributing to the brand story with feedback and ideas.

The best digital signage software for schools and universities can also engage students more easily by, for example, enabling them to explore the institution’s social media pages, sign up to newsletters or fill anonymous questionnaires.

With software solutions, such as Navori, it is now easier than ever to monetize your network. You can intersperse your own content with appropriate third-party advertising from partners or suppliers. Serving as an endemic ad server, Navori’s platform enables you to schedule, deliver and measure brand campaigns directly within its content management system (CMS). Pre-integrated with industry-leading Supply-side Platforms (SSPs), like Hivestack and Vistar, Navori automatically selects and displays the best-matching ads, based on your budget and audience criteria.

Top digital signage software, like Navori will also further advance your sustainability goals in 2026. While cloud-based solutions eliminate the need for any on-site physical machines, and reduce in-person maintenance, on-premise and hybrid solutions minimize the requirement for data transfer. All three solutions also enable businesses to save further energy by remotely automating when screens turn on/off.

The best digital signage software for 2026 is customizable and full of cutting-edge features that can deliver data-driven experiences to boost engagement and sales. Top solutions, like Navori Labs are set to leverage the latest technologies – including modular systems and AI – to personalize your content and deliver truly targeted messaging, while also helping to automate and monetize your content creation. Best of all, despite their transformational features, such platforms are still simple to manage, and are poised to offer more metrics than ever before to help track – and maximise campaign results.

Ready to drive impactful, data-led campaigns and experience the best software for digital signage in 2026? Book your Navori Labs demo today!