Captivate and engage public audiences with outdoor LED digital signage displays.

The challenge

Outdoor LED signs have replaced traditional printed roadside billboards and outdoor signage for out-of-home advertising. Advertisers and brand owners now use large-format LED signs, displays and content management systems to deliver ads to the public . We call this “digital out-of-home” (DOOH).


Your typical DOOH signage needs a back-end server/content management system that staff can use to organize, schedule, and deliver their client’s ads. A media player installed at each outdoor location handles content playout and provides proof-of-play statistics for client billing and performance analysis, giving you greater control.

Programmatic DOOH uses automation to eliminate the manual processes related to managing and scheduling ad inventories.


The QL LED sign software platform offers many options for DOOH signage operators:

  • QL Content Manager supports manual ad bookings, where the operator handles all aspects of the ad programming process (using a drag and drop playlist method).
  • QL offers an Ad Campaign Manager, software that supports automatic ad insertion.
    • Allows operators to select and control the target number of ad impressions and number of ads to play in succession on any LED display.
    • The QL algorithm automatically inserts the ads into the current schedule to meet the selected targets.
  • QL Server API allows operators an easy way to integrate their existing ad booking systems programmatically, so the entire ad management process is automated:
    • Ad content registration
    • Ad playlist insertion
    • Publication to QL Players

QL Server includes unique tools to support DOOH sign software operators and ad booking services:

  • Create forward-looking preview reports to validate a campaign’s performance before it begins. Set your ad campaign parameters and generate a report that will show how each piece of content will play over the course of any future day.
  • QL Analytics lets you generate detailed proof-of-play reports for any period with fully configurable parameters.
  • All reports can be exported in Microsoft Excel format for further analysis or distribution.
  • Reports can be automated via the QL Server APIs.
  • Other features available on the QL LED sign software:

  • Schedule screen on/off times and retrieve valuable status information from any screen or LED display in real-time.
  • Monitor your players remotely. QL provides email reports and in-dashboard status updates.
  • Reset and reboot devices without the need for third-party software.
  • Trigger any static or video content with the LED editor, which displays instant messages or other time-sensitive information. For example, you can display traffic messages or accident reports on LED signs next to highways and resume your regular programming once the incident is resolved.
  • Create information overlays to display the local time, date, weather, and other live information anywhere on screen while your content plays.
  • Use QL’s campaign manager to insert ads in your programming. Generate proof of playback reports you can share with your clients, and gain unprecedented control over your displays.

Frequently Asked Questions

QL offers the most flexibility. DOOH sign software operators can use their preferred ad management method. They can even combine methods where some ads are managed programmatically and others manually.

Operators can start small and automate their QL LED sign editor processes as they grow their business.

QL offers all the ad inventory management and tracking tools required.
Yes, QL offers multiple options for on-demand content.
  • Conditional playback rules monitor specific data feeds and content is either triggered or added to a playlist whenever the conditions are met. For example, show an ad for ice cream when the temperature exceeds a specific level.
  • Content can be triggered by external sensors or third-party software using the QL Player APIs.
Amaze and attract customers with Navori's QL LED sign software!

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