OPPORTUNITIES TO SEE (OTS)

AQUAJI PRODUCES AUDIENCE AND PROOF-OF-PERFORMANCE ANALYTICS
Aquaji calculates each shopper’s field of vision in relation to the monitored area or digital signage screen
In this example, Aquaji classified 258,206 shoppers as having an opportunity to see
The software detected these persons had the monitored screens within their field of vision for 24 seconds on average

Audience Attention Span Analytics

OTS BY GENDER

FILTER RESULTS BY GENDER AND GET BETTER INSIGHTS INTO SHOPPER BEHAVIOR
Identify trends faster and make better decisions based on accurate data
The illustration below shows growing interest from male shoppers
If you’re promoting or selling a product intended for women, this could correlate with a celebration, like Valentine’s day

Analyze Audience by Gender

OTS BY AGE RANGE

FIND OUT WHO ARE YOUR MOST LOYAL CUSTOMERS BY AGE GROUP
Are you promoting a product or service to young consumers?
Discover how well you perform with each age group and adjust your marketing accordingly
This example clearly shows our youngest visitors showed the most interest and experienced the highest increase

Analyze Audience by Age Range

CONVERSIONS

KNOW WHAT CAPTURES PEOPLE’S ATTENTION AS THEY BROWSE YOUR STORE
A conversion is recorded whenever someone looks at your content for a minimum length of time, from a predefined angle
It’s an indication your content was noticed, and the longer a person is looking, the more interested they are
In the example below, about 200,000 shoppers or 77% of visitors were classified as conversions with a median viewing time of 7 seconds

Audience Conversions Metrics

CONVERSIONS BY GENDER

KNOW WHO IS LOOKING AND ADJUST YOUR CONTENT TO IMPROVE CONVERSION RATES
Knowing your audience composition is key to a successful content strategy
Here we can see most viewers were women and results are trending lower for this demographic
The Weekday chart shows men pay the most attention on Saturdays

Analyze Audience Conversions by Gender

CONVERSIONS BY AGE RANGE

KNOW WHEN YOUR MESSAGE IS REACHING THE RIGHT AUDIENCE
Make sure people in your target age range are receptive to your messages
We can see our message attracts a younger audience and results show an increase across all ages
Looking at our weekday results, we notice fewer viewers 45 and under on Mondays—Time to change our message to improve these results

Analyze Audience Conversions by Age Range

SHOW ADVERTISING CONTENT
TAILORED TO YOUR AUDIENCE

Digital Signage Automation

Optimize your programming by triggering
the most appropriate content
based on the audience’s profile.

More on digital signage automation

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