Using Marketing Analytics Tools To Improve Your Business

1 March 2021

It’s hard to compete when you don’t have a good picture of your day-to-day operations. Growing your business is all about understanding trends and knowing how your customers behave while they are shopping in your stores. This is where marketing analytics tools and endpoint management software come into play.

Marketing analytics tools use shopper profile and behavior data to develop useful insights that help guide retail managers on future investments in human resources and store merchandising. Endpoint management software ensures on-site devices used to operate remote cameras function reliably and securely.

What are marketing analytics tools’ key benefits?

⦁ Better understand your customer base.

Marketing analytics tools perform two main functions. They let you capture critical information about shopper behavior such as the length of stay and categorize the results based on a set of standardized profiles (age range and gender).

⦁ Easily determine when and where to allocate staff.

Cameras located in key areas, such as store entrances, service desks, and check-outs track information about each shopper’s time spent while waiting for service or waiting in line to pay for purchases. This information is very useful for human resources as it’s a key indicator of staff performance. The software’s use can be expanded to monitor other areas depending on the type of business. For example, cameras in a car dealership showroom can determine how long customers are waiting before they are approached by a salesperson.

⦁ You get to improve the customer experience.

Know in which areas customers spend more time and understand why they do so. For example, are they waiting for service, or is there a product offered in an area of the store that is particularly appealing? Is there an area of the store that should be improved upon to promote a better flow of customer traffic? Are there processes that can be optimized to enhance the shopping experience, like adding self-service checkouts or implementing queue management?

⦁ You can test new products, designs, and store layouts.

Launching a new product or store layout without proper marketing metrics is a little like flying blind. You can collect sales data but how can you compare this information with customer behavior? By using marketing analytics tools to correlate shopper activity with sales figures, retail managers can determine if products or store layouts are performing as expected. These tools can identify problems and suggest solutions.

⦁ You can leverage your DooH ad space.

Share demographics and other shopper data with advertisers to increase the value of your DooH network. Command higher ad fees based on verifiable and comparable metrics.

Why is endpoint management software important?

Your data is only as good as the devices that capture and generate it. Endpoints, also known as edge players, are mostly PCs running specialized software that relies on cameras to capture anonymous images for analysis. It’s important to ensure all deployed PCs and cameras are functioning according to your software platform’s requirements. This is where endpoint management software comes into play. This software communicates with all deployed endpoints in real-time to retrieve device status information and anonymous data which is used to generate marketing metrics.

Aquaji handles all your marketing analytics and endpoint management tasks

The Aquaji platform includes all the tools you need to perform in-depth marketing analytics and endpoint management across any deployment. You can monitor one or hundreds of stores, each using multiple cameras with ease and know what motivates your customers.
Find out more by viewing our video introduction.

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