Using Aquaji To Improve Your Dooh Campaigns

8 January 2021

Aquaji is Navori Labs’ latest software that combines AI with computer vision to deliver more effective Digital-out-of-Home advertising campaign metrics. While there are other marketing analytics solutions on the market, Navori Labs takes a different approach to provide deeper and more meaningful DooH metrics.

What is Aquaji?

It’s a revolutionary AI-augmented computer vision software that works with regular webcams and IP cameras to perform advanced video analysis for viewer analytics. Aquaji delivers reliable and comparable metrics based on foot-traffic, demographics, viewer experience, and attention span.

Improving Ad Campaign Data Collection

Aquaji’s advanced image analysis capabilities provide highly accurate DooH metrics, so advertisers get a deep understanding of their audience. Results can be filtered by gender, age-range, and a host of user-selectable options.

DooH network operators and advertising agencies can use Aquaji’sDooH audience analytics to:

  • Know how many people were truly exposed to their ads.
  • Know how many passers-by actually paid attention to their ads.
  • Know who’s watching so they can create unique content based on their demographic group.
  • Understand what engages viewers so they can deliver more relevant content.
  • Discover which screen attracts more viewers so they can publish content to the most popular locations.

Context-aware DooH ad automation

What do you get when you combine Aquaji’s AI-enhanced computer vision and Navori Labs’ QL digital signage software? Smart content delivery!

Navori QL content programming can be controlled by Aquaji to personalize ad delivery based on the viewer’s unique characteristics. This means only relevant ads are shown based on the individual who is looking at the screen.

For example, Aquaji can deliver sporting goods advertising to men and cologne promotions to women. Any number of criteria can be used to deliver targeted content to a specific audience. Use demographic data to deliver health-related content to older viewers, or video game ads to younger audiences. There are endless possibilities.

Aquaji API for Programmatic Ad platforms

Aquaji’s seamless API feeds DooH audience metrics a to any programmatic ad platform in real-time, greatly increasing any DooH audience’s value. You will know the number of people who saw each ad and each person’s exposure time. You will also know the audience’s demographic composition which is immensely valuable to advertisers.
Read more about Aquaji and DOOH metrics.

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