{"id":62077,"date":"2026-03-25T10:33:37","date_gmt":"2026-03-25T10:33:37","guid":{"rendered":"https:\/\/staging2.navori.com\/?p=62077"},"modified":"2026-03-25T10:33:37","modified_gmt":"2026-03-25T10:33:37","slug":"customer-engagement-technology-for-retail","status":"publish","type":"post","link":"https:\/\/navori.com\/fr\/blog\/customer-engagement-technology-for-retail\/","title":{"rendered":"Comment am\u00e9liorer l'engagement client gr\u00e2ce \u00e0 la technologie"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"698\" data-end=\"1043\">La technologie d'engagement client remod\u00e8le l'exp\u00e9rience de vente au d\u00e9tail, aidant les entreprises \u00e0 attirer plus de visiteurs, \u00e0 augmenter leurs conversions et \u00e0 fid\u00e9liser sur le long terme. Alors que les magasins physiques se transforment en environnements connect\u00e9s et ax\u00e9s sur les donn\u00e9es, les d\u00e9taillants combinent les exp\u00e9riences num\u00e9riques et en magasin pour cr\u00e9er ce que l'on appelle souvent un parcours \u201c phygital \u201d.<\/p>\n<p data-start=\"1045\" data-end=\"1315\">Des technologies telles que l'affichage dynamique, la personnalisation pilot\u00e9e par l'IA et les interactions activ\u00e9es par l'IoT sont \u00e0 l'avant-garde de cette transformation. Elles permettent aux d\u00e9taillants d'offrir des exp\u00e9riences plus pertinentes, opportunes et interactives, transformant les acheteurs passifs en clients engag\u00e9s.<\/p>\n<p data-start=\"1317\" data-end=\"1449\">Dans cet article, nous explorons <strong data-start=\"1345\" data-end=\"1399\">Comment am\u00e9liorer l'engagement client avec la technologie<\/strong>, et les solutions cl\u00e9s que les d\u00e9taillants utilisent aujourd'hui.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"1457\" data-end=\"1673\"><section id=\"custom_html-19\"><div class=\"textwidget custom-html-widget\"><div class=\"request-widget lozad\" data-background-image=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/12\/yellow_cta_bg-scaled.webp\">\r\n\t<div>\r\n\t<div style=\"font-weight: bold; font-size: 24px;\">Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t<div class=\"form\">\r\n\t\t<div class=\"btn\">\r\n\t\t\t<a href=\"\/fr\/contact\/\" id=\"CTA-Contact\">Prendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Plateformes bas\u00e9es sur le cloud pour des exp\u00e9riences omnicanales<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"1512\" data-end=\"1653\">L'un des moyens les plus efficaces d'am\u00e9liorer l'engagement client \u00e0 l'aide de la technologie est d'unifier l'exp\u00e9rience client sur tous les points de contact.<\/p>\n<p data-start=\"1655\" data-end=\"1767\">Les plateformes modulaires bas\u00e9es sur le cloud permettent aux d\u00e9taillants d'int\u00e9grer la signalisation num\u00e9rique aux syst\u00e8mes commerciaux essentiels tels que :<\/p>\n<ul data-start=\"1768\" data-end=\"1873\">\n<li data-section-id=\"1kqhwt7\" data-start=\"1768\" data-end=\"1791\">Point de vente<\/li>\n<li data-section-id=\"1gldq06\" data-start=\"1792\" data-end=\"1834\">Gestion de la relation client (GRC)<\/li>\n<li data-section-id=\"1wvbimk\" data-start=\"1835\" data-end=\"1873\">Progiciel de gestion int\u00e9gr\u00e9<\/li>\n<\/ul>\n<p data-start=\"1875\" data-end=\"1945\">Cela cr\u00e9e une exp\u00e9rience omnicanale transparente, permettant aux clients de :<\/p>\n<ul data-start=\"1946\" data-end=\"2082\">\n<li data-section-id=\"3md2dh\" data-start=\"1946\" data-end=\"1989\">Acheter en ligne et retirer en magasin (Click &amp; Collect)<\/li>\n<li data-section-id=\"1sjtefh\" data-start=\"1990\" data-end=\"2037\">Acc\u00e9der \u00e0 des messages coh\u00e9rents sur tous les canaux<\/li>\n<li data-section-id=\"18n2osj\" data-start=\"2038\" data-end=\"2082\">B\u00e9n\u00e9ficiez de programmes de fid\u00e9lit\u00e9 int\u00e9gr\u00e9s<\/li>\n<\/ul>\n<p data-start=\"2084\" data-end=\"2214\">En connectant les syst\u00e8mes et les donn\u00e9es, les d\u00e9taillants peuvent offrir des parcours plus fluides et personnalis\u00e9s, qui renforcent les relations avec les clients.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Marketing contextuel et pr\u00e9dictif<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"2263\" data-end=\"2367\">La technologie d'engagement client dans le commerce de d\u00e9tail repose de plus en plus sur le contexte pour offrir des messages plus pertinents.<\/p>\n<p data-start=\"2369\" data-end=\"2442\">Les plateformes d'affichage dynamique permettent au contenu de s'adapter automatiquement en fonction de :<\/p>\n<ul data-start=\"2443\" data-end=\"2511\">\n<li data-section-id=\"b70rjc\" data-start=\"2443\" data-end=\"2458\">Heure de la journ\u00e9e<\/li>\n<li data-section-id=\"1l3cro5\" data-start=\"2459\" data-end=\"2471\">Localisation<\/li>\n<li data-section-id=\"1xt4wq8\" data-start=\"2472\" data-end=\"2494\">Conditions m\u00e9t\u00e9orologiques<\/li>\n<li data-section-id=\"176g9fe\" data-start=\"2495\" data-end=\"2511\">\u00c9v\u00e9nements locaux<\/li>\n<\/ul>\n<p data-start=\"2513\" data-end=\"2670\">Ce type de marketing contextuel garantit que les clients voient des messages opportuns et pertinents, augmentant ainsi la probabilit\u00e9 d'engagement et de conversion.<\/p>\n<p data-start=\"2672\" data-end=\"2784\">Dans le m\u00eame temps, l'automatisation r\u00e9duit le besoin de mises \u00e0 jour manuelles, aidant les \u00e9quipes \u00e0 g\u00e9rer le contenu plus efficacement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Personnalisation et informations client bas\u00e9es sur l'IA<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"2845\" data-end=\"2934\">L'intelligence artificielle (IA) joue un r\u00f4le croissant dans la technologie d'engagement client.<\/p>\n<p data-start=\"2936\" data-end=\"2990\">Avec des solutions comme la vision par IA de Navori, les d\u00e9taillants peuvent :<\/p>\n<ul data-start=\"2991\" data-end=\"3131\">\n<li data-section-id=\"1pcl7kv\" data-start=\"2991\" data-end=\"3034\">Mesurer l'engagement du public anonymement<\/li>\n<li data-section-id=\"12o0uny\" data-start=\"3035\" data-end=\"3073\">Analyser le temps de s\u00e9jour et l'interaction<\/li>\n<li data-section-id=\"qlmyjx\" data-start=\"3074\" data-end=\"3131\">Ajuster le contenu dynamiquement en fonction des profils d'audience<\/li>\n<\/ul>\n<p data-start=\"3133\" data-end=\"3259\">Cela permet des messages plus personnalis\u00e9s, par exemple, en adaptant le contenu \u00e0 diff\u00e9rentes d\u00e9mographies ou comportements en temps r\u00e9el.<\/p>\n<p data-start=\"3261\" data-end=\"3383\">L'IA transforme \u00e9galement le service client gr\u00e2ce \u00e0 des kiosques interactifs et des exp\u00e9riences pilot\u00e9es par des chatbots, permettant aux clients de :<\/p>\n<ul data-start=\"3384\" data-end=\"3484\">\n<li data-section-id=\"302f39\" data-start=\"3384\" data-end=\"3424\">Acc\u00e9der instantan\u00e9ment aux informations sur les produits<\/li>\n<li data-section-id=\"i8ma8p\" data-start=\"3425\" data-end=\"3452\">Recevoir des recommandations<\/li>\n<li data-section-id=\"2f64rh\" data-start=\"3453\" data-end=\"3484\">Naviguez plus facilement dans les magasins<\/li>\n<\/ul>\n<p data-start=\"3486\" data-end=\"3540\">Cela am\u00e9liore \u00e0 la fois la commodit\u00e9 et l'efficacit\u00e9 du service.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1811\" src=\"https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-scaled.webp\" class=\"vc_single_image-img attachment-full\" alt=\"NavoriLabs-RetailX-RetailMediaInstoreReport\" title=\"RetailMedia-Instore2025_pages-to-jpg-0034\" srcset=\"https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-scaled.webp 2560w, https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-300x212.webp 300w, https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-1024x724.webp 1024w, https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-768x543.webp 768w, https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-1536x1086.webp 1536w, https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-2048x1448.webp 2048w, https:\/\/navori.com\/wp-content\/uploads\/2025\/07\/RetailMedia-Instore2025_pages-to-jpg-0034-18x12.webp 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Exp\u00e9riences interactives activ\u00e9es par l'IoT<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"3589\" data-end=\"3662\">L'engagement client \u00e0 l'aide de la technologie devient de plus en plus ax\u00e9 sur l'IoT.<\/p>\n<p data-start=\"3664\" data-end=\"3781\">En connectant des objets physiques \u00e0 des syst\u00e8mes num\u00e9riques, les d\u00e9taillants peuvent cr\u00e9er des environnements plus r\u00e9actifs et interactifs.<\/p>\n<p data-start=\"3783\" data-end=\"3800\">Exemples :<\/p>\n<ul data-start=\"3801\" data-end=\"4012\">\n<li data-section-id=\"1hk7mh1\" data-start=\"3801\" data-end=\"3879\"><strong data-start=\"3803\" data-end=\"3830\"><a href=\"https:\/\/navori.com\/fr\/lift-and-learn\/\">Soulever et apprendre<\/a> affichages<\/strong> d\u00e9clencher du contenu lorsque des produits sont manipul\u00e9s<\/li>\n<li data-section-id=\"1qml77n\" data-start=\"3880\" data-end=\"3950\"><strong data-start=\"3882\" data-end=\"3905\">Cabines d'essayage intelligentes<\/strong> qui recommande des articles ou demande de l'aide<\/li>\n<li data-section-id=\"1s10lad\" data-start=\"3951\" data-end=\"4012\"><strong data-start=\"3953\" data-end=\"3978\">Affichages bas\u00e9s sur des capteurs<\/strong> qui r\u00e9agissent \u00e0 la pr\u00e9sence du client<\/li>\n<\/ul>\n<p data-start=\"4014\" data-end=\"4116\">Ces technologies am\u00e9liorent l'exp\u00e9rience d'achat tout en r\u00e9duisant la d\u00e9pendance du personnel pendant les p\u00e9riodes de forte affluence.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Interactive-Lift-and-Learn.webp\" class=\"vc_single_image-img attachment-full\" alt=\"Interactif-Lift-and-Learn\" title=\"Interactif-Lift-and-Learn\" srcset=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Interactive-Lift-and-Learn.webp 800w, https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Interactive-Lift-and-Learn-300x169.webp 300w, https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Interactive-Lift-and-Learn-768x432.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Exp\u00e9riences Immersives avec la RV et les Technologies Interactives<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"4188\" data-end=\"4311\">Pour les d\u00e9taillants cherchant \u00e0 se d\u00e9marquer, les technologies immersives telles que la r\u00e9alit\u00e9 virtuelle (RV) offrent de nouvelles fa\u00e7ons d'engager les clients.<\/p>\n<p data-start=\"4313\" data-end=\"4331\">La RV peut \u00eatre utilis\u00e9e pour :<\/p>\n<ul data-start=\"4332\" data-end=\"4453\">\n<li data-section-id=\"ea73fd\" data-start=\"4332\" data-end=\"4377\">Cr\u00e9er des d\u00e9monstrations de produits interactives<\/li>\n<li data-section-id=\"1wkp9uw\" data-start=\"4378\" data-end=\"4404\">Activer les essayages virtuels<\/li>\n<li data-section-id=\"x3ytf\" data-start=\"4405\" data-end=\"4453\">Offrez des exp\u00e9riences de marque et de narration.<\/li>\n<\/ul>\n<p data-start=\"4455\" data-end=\"4572\">Ces exp\u00e9riences non seulement attirent l'attention, mais cr\u00e9ent \u00e9galement des interactions m\u00e9morables qui renforcent la connexion \u00e0 la marque.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >R\u00e9unir le tout<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"4610\" data-end=\"4719\">Am\u00e9liorer l'engagement client avec la technologie consiste \u00e0 combiner plusieurs solutions en une strat\u00e9gie coh\u00e9rente.<\/p>\n<p data-start=\"4721\" data-end=\"4754\">Les d\u00e9taillants qui r\u00e9ussissent g\u00e9n\u00e9ralement :<\/p>\n<ul data-start=\"4755\" data-end=\"4936\">\n<li data-section-id=\"1iev58s\" data-start=\"4755\" data-end=\"4807\">Int\u00e9grer des syst\u00e8mes pour cr\u00e9er des exp\u00e9riences fluides<\/li>\n<li data-section-id=\"gur007\" data-start=\"4808\" data-end=\"4848\">Utiliser les donn\u00e9es pour personnaliser les interactions<\/li>\n<li data-section-id=\"ouavpg\" data-start=\"4849\" data-end=\"4886\">Automatiser le contenu pour rester pertinent<\/li>\n<li data-section-id=\"5l0oqc\" data-start=\"4887\" data-end=\"4936\">Introduire l'interactivit\u00e9 pour am\u00e9liorer l'engagement<\/li>\n<\/ul>\n<p data-start=\"4938\" data-end=\"5088\">Des plateformes comme Navori Labs soutiennent cette approche en r\u00e9unissant la signalisation num\u00e9rique, l'IA, l'IoT et l'int\u00e9gration de donn\u00e9es dans une solution unique et \u00e9volutive.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Conclusion<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"5112\" data-end=\"5236\">La technologie d'engagement client transforme le commerce de d\u00e9tail en permettant des exp\u00e9riences plus personnalis\u00e9es, interactives et efficaces.<\/p>\n<p data-start=\"5238\" data-end=\"5423\">Des plateformes bas\u00e9es sur le cloud au marketing pr\u00e9dictif, en passant par les informations exploitant l'IA et les interactions bas\u00e9es sur l'IoT, ces technologies aident les d\u00e9taillants \u00e0 \u00e9tablir des liens plus significatifs avec les clients.<\/p>\n<p data-start=\"5425\" data-end=\"5574\">En adoptant les bons outils, les entreprises peuvent non seulement am\u00e9liorer l'engagement, mais aussi accro\u00eetre la fid\u00e9lit\u00e9, rationaliser les op\u00e9rations et stimuler la croissance \u00e0 long terme.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 data-section-id=\"p3it19\" data-start=\"7706\" data-end=\"7732\">Pr\u00eat \u00e0 commencer ?<\/h2>\n<p data-start=\"7734\" data-end=\"7824\">D\u00e9couvrez comment les technologies d'affichage dynamique et d'engagement client de Navori peuvent vous aider \u00e0 cr\u00e9er des exp\u00e9riences de vente au d\u00e9tail plus intelligentes et plus connect\u00e9es.<\/p>\n<p data-start=\"7826\" data-end=\"7920\"><strong data-start=\"7826\" data-end=\"7918\"><a href=\"https:\/\/navori.com\/fr\/contact\/\">R\u00e9servez votre d\u00e9mo personnalis\u00e9e d\u00e8s aujourd'hui<\/a> et voir comment vous pouvez stimuler l'engagement et les ventes en magasin.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Customer engagement technology is reshaping the retail experience, helping businesses attract more visitors, increase conversions, and build long-term loyalty. As physical stores evolve into connected, data-driven environments, retailers are combining digital and in-store experiences to create what is often referred to as a \u201cphygital\u201d journey. Technologies such as digital signage, AI-driven personalization, and IoT-enabled interactions [...]","protected":false},"author":3,"featured_media":55076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-62077","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Engagement Technology for Retail | Navori<\/title>\n<meta name=\"description\" content=\"Learn how retailers use customer engagement technology to deliver personalized experiences, increase loyalty, and boost sales with smart digital solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/navori.com\/fr\/blog\/customer-engagement-technology-for-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Customer Engagement with Technology\" \/>\n<meta property=\"og:description\" content=\"Learn how retailers use customer engagement technology to deliver personalized experiences, increase loyalty, and boost sales with smart digital solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navori.com\/fr\/blog\/customer-engagement-technology-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Navori Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NavoriLabs\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T10:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/07\/Retail-Window-Interactive-Digital-Signage-Brisbane-Australia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Weisschadel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@navori\" \/>\n<meta name=\"twitter:site\" content=\"@navori\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Weisschadel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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