{"id":62059,"date":"2026-03-25T09:14:13","date_gmt":"2026-03-25T09:14:13","guid":{"rendered":"https:\/\/staging2.navori.com\/?p=62059"},"modified":"2026-03-30T07:59:41","modified_gmt":"2026-03-30T07:59:41","slug":"ai-for-digital-signage-audience-measurement","status":"publish","type":"post","link":"https:\/\/navori.com\/fr\/blog\/ai-for-digital-signage-audience-measurement\/","title":{"rendered":"Comment utiliser l'IA pour la mesure d'audience de l'affichage dynamique"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Points cl\u00e9s \u00e0 retenir<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li aria-level=\"1\"><b>Mesure d'audience par IA pour la signalisation num\u00e9rique<\/b><span style=\"font-weight: 400;\"> combine les pas, le temps de s\u00e9jour et les segments anonymes avec <\/span><b>preuve de jeu.<\/b><\/li>\n<li aria-level=\"1\"><b>Le logiciel d\u2019affichage dynamique<\/b><span style=\"font-weight: 400;\"> doit avoir une lecture v\u00e9rifi\u00e9e avant de pouvoir \u00eatre utilis\u00e9e. Sans preuve de lecture, la mesure et le reporting deviennent contestables \u00e0 grande \u00e9chelle.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Les logiciels pr\u00eats pour l'entreprise doivent prendre en charge les autorisations, la surveillance et les exportations \u00e0 grande \u00e9chelle afin que les \u00e9valuations de performance restent coh\u00e9rentes entre les r\u00e9gions et les types d'\u00e9crans.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Une plateforme d'analyse du commerce de d\u00e9tail bas\u00e9e sur l'IA aide les \u00e9quipes \u00e0 comparer les signaux d'exposition entre les magasins et les zones.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">L'analyse client IA pour le commerce de d\u00e9tail reste anonyme et soutient les d\u00e9cisions op\u00e9rationnelles li\u00e9es \u00e0 une lecture v\u00e9rifi\u00e9e.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L'IA mesure le flux de visiteurs, le temps de s\u00e9jour et les segments d\u00e9mographiques g\u00e9n\u00e9raux autour d'un \u00e9cran. La preuve de diffusion confirme ce qui a \u00e9t\u00e9 diffus\u00e9 et quand. Ensemble, elles montrent quels emplacements sont les plus performants. Un logiciel bas\u00e9 sur le cloud rend compte de mani\u00e8re coh\u00e9rente et respecte la vie priv\u00e9e \u00e0 grande \u00e9chelle.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"1457\" data-end=\"1673\"><section id=\"custom_html-19\"><div class=\"textwidget custom-html-widget\"><div class=\"request-widget lozad\" data-background-image=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/12\/yellow_cta_bg-scaled.webp\">\r\n\t<div>\r\n\t<div style=\"font-weight: bold; font-size: 24px;\">Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t<div class=\"form\">\r\n\t\t<div class=\"btn\">\r\n\t\t\t<a href=\"\/fr\/contact\/\" id=\"CTA-Contact\">Prendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Mesure d'audience par IA dans les logiciels d'affichage dynamique<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">La mesure d'audience par IA est une cam\u00e9ra ou un capteur visuel qui observe les mouvements \u00e0 proximit\u00e9 de l'\u00e9cran et estime des m\u00e9triques telles que <\/span><a href=\"https:\/\/navori.com\/fr\/audience-analytics\/\"><span style=\"font-weight: 400;\">fr\u00e9quentation et temps de pr\u00e9sence<\/span><\/a><span style=\"font-weight: 400;\">. Dans les d\u00e9ploiements d'entreprise, l'objectif est de standardiser ce qui constitue la zone mesurable, comment les capteurs sont install\u00e9s et comment les donn\u00e9es sont agr\u00e9g\u00e9es sur les diff\u00e9rents sites.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"300\" src=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Audience-attention-to-content-measurement.webp\" class=\"vc_single_image-img attachment-full\" alt=\"Mesure de l&#039;attention du public au contenu\" title=\"Mesure de l&#039;attention du public au contenu\" srcset=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Audience-attention-to-content-measurement.webp 630w, https:\/\/navori.com\/wp-content\/uploads\/2023\/11\/Audience-attention-to-content-measurement-300x143.webp 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Importance de la Mesure de l'Audience dans l'Analyse Retail par IA<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"https:\/\/navori.com\/fr\/app\/audience\/\"><span style=\"font-weight: 400;\">IA dans les logiciels d'affichage dynamique<\/span><\/a><span style=\"font-weight: 400;\"> aide les \u00e9quipes \u00e0 comparer le trafic de clients et le temps de s\u00e9jour entre les magasins, les zones et les p\u00e9riodes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plupart des \u00e9quipes d'entreprise peuvent d\u00e9j\u00e0 v\u00e9rifier ce qui a \u00e9t\u00e9 diffus\u00e9, o\u00f9 et quand via la plateforme. Cependant, elles ne peuvent pas mesurer l'engagement du public. L'IA dans l'affichage num\u00e9rique comble cette lacune en combinant les signaux de vision par ordinateur avec les journaux de lecture, permettant des analyses de performance plus claires \u00e0 mesure que les r\u00e9seaux \u00e9voluent avec le logiciel de t\u00e9l\u00e9vision d'affichage num\u00e9rique et le logiciel de lecteur multim\u00e9dia d'affichage num\u00e9rique. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Comment une plateforme d'analyse de vente au d\u00e9tail par IA s'int\u00e8gre dans la mesure de la signalisation num\u00e9rique<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Un logiciel d'IA aide les \u00e9quipes \u00e0 comparer le flux de visiteurs et le temps de pr\u00e9sence dans les magasins, les zones et les p\u00e9riodes d\u00e9finies. L'analyse des clients dans le commerce de d\u00e9tail par l'IA est la plus pr\u00e9cieuse lorsqu'elle reste anonyme et soutient les d\u00e9cisions op\u00e9rationnelles, telles que l'identification des \u00e9tablissements sous-performants, les p\u00e9riodes de faible affluence et les promotions efficaces, avec des r\u00e9sultats li\u00e9s \u00e0 des rapports de lecture v\u00e9rifi\u00e9s.\u00a0 <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Ce que l'IA peut mesurer autour des \u00e9crans<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">La mesure d'audience par IA ne reproduit pas les analyses web. Elle capte des signaux qui refl\u00e8tent la mani\u00e8re dont les gens se d\u00e9placent dans des espaces physiques.\u00a0 <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<table>\n<tbody>\n<tr>\n<td><b>Mesure<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><b>Ce que cela indique<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><b>Comment les \u00e9quipes l'utilisent<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chute de pi\u00e9tons\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Combien de personnes sont pass\u00e9es par la zone de s\u00e9curit\u00e9 ?<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comparer les emplacements, valider le placement, planifier l'expansion\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Opportunit\u00e9 de voir le proxy\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Combien de personnes ont vraisemblablement \u00e9t\u00e9 expos\u00e9es ?<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prise en charge des hypoth\u00e8ses de port\u00e9e et comparaisons de placement\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Temps de r\u00e9sidence\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Combien de temps les gens sont-ils rest\u00e9s en vue ?<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00c9valuer la clart\u00e9 cr\u00e9ative et la programmation de file d'attente\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Segments d\u00e9mographiques anonymes\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Public large diversifi\u00e9 par tranche d'\u00e2ge et par sexe\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Optimiser les rotations en fonction de l'heure de la journ\u00e9e et de l'emplacement\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jours de la semaine et motifs horaires\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pics de trafic r\u00e9p\u00e9titifs\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aligner les offres et les messages op\u00e9rationnels avec les pics\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Preuve de corr\u00e9lation de lecture\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu'est-ce qui \u00e9tait diffus\u00e9 pendant la pr\u00e9sence d'un public mesurable ?\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Identifier le contenu fort et retirer les actifs faibles<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"https:\/\/navori.com\/fr\/how-does-digital-signage-work\/\"><span style=\"font-weight: 400;\">Le logiciel d\u2019affichage dynamique<\/span><\/a><span style=\"font-weight: 400;\"> fournit des segments d\u00e9mographiques anonymis\u00e9s, g\u00e9n\u00e9ralement la tranche d'\u00e2ge et le sexe, rapport\u00e9s de mani\u00e8re agr\u00e9g\u00e9e. Pour les environnements ext\u00e9rieurs, la d\u00e9tection de v\u00e9hicules est parfois utilis\u00e9e pour estimer le volume de trafic \u00e0 proximit\u00e9 des affichages routiers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces mesures sont captur\u00e9es dans le logiciel d'affichage dynamique sur des t\u00e9l\u00e9viseurs et des sites utilisant des lecteurs d\u00e9di\u00e9s avec un logiciel de lecteur multim\u00e9dia d'affichage dynamique, \u00e0 condition que la zone de mesure soit d\u00e9finie de mani\u00e8re coh\u00e9rente et que le reporting soit normalis\u00e9 sur l'ensemble du r\u00e9seau.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Comment un logiciel d'affichage num\u00e9rique bas\u00e9 sur le cloud aide \u00e0 mesurer le passage \u00e0 l'\u00e9chelle<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Les donn\u00e9es d'audience ne deviennent utiles que lorsqu'elles restent comparables sur l'ensemble du parc. C'est pourquoi les \u00e9quipes multi-sites s'appuient souvent sur des logiciels cloud d'affichage num\u00e9rique pour standardiser le d\u00e9ploiement et le reporting. Les \u00e9quipes centrales peuvent appliquer une gouvernance, des param\u00e8tres de mesure et des r\u00e9sultats de reporting coh\u00e9rents sans d\u00e9pendre du personnel du magasin pour l'installation et le d\u00e9pannage.\u00a0 <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Navori prend en charge la mesure d'audience dans les r\u00e9seaux multi-sites<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Navori prend en charge la mesure d'audience par l'IA en transformant les signaux d'audience en un rapport cr\u00e9dible que vous pouvez comparer entre les sites. Il capture des m\u00e9triques telles que le nombre de visiteurs et la dur\u00e9e de conversion, puis d\u00e9taille les r\u00e9sultats par jour de la semaine et par heure pour faciliter la planification et les d\u00e9cisions cr\u00e9atives. L'accent est mis sur l'exposition mesurable, le temps d'engagement mesurable et des rapports qui restent coh\u00e9rents sur l'ensemble du r\u00e9seau. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Logiciel d'affichage num\u00e9rique bas\u00e9 sur le cloud<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">La mesure d'audience par IA pour l'affichage num\u00e9rique fonctionne lorsqu'elle reste bas\u00e9e sur des preuves. V\u00e9rifiez d'abord la lecture, puis suivez un petit ensemble de m\u00e9triques coh\u00e9rentes, ainsi que les habitudes de jour de la semaine et horaires pour les d\u00e9cisions de planification. Utilisez un logiciel d'affichage num\u00e9rique bas\u00e9 sur le cloud pour standardiser la gouvernance et la g\u00e9n\u00e9ration de rapports entre les sites. Le r\u00e9sultat est un reporting de performance d\u00e9fendable et une optimisation plus rapide et \u00e9volutive.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"1457\" data-end=\"1673\"><section id=\"custom_html-19\"><div class=\"textwidget custom-html-widget\"><div class=\"request-widget lozad\" data-background-image=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/12\/yellow_cta_bg-scaled.webp\">\r\n\t<div>\r\n\t<div style=\"font-weight: bold; font-size: 24px;\">Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t<div class=\"form\">\r\n\t\t<div class=\"btn\">\r\n\t\t\t<a href=\"\/fr\/contact\/\" id=\"CTA-Contact\">Prendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid custom-faq\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  fullbanner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"heading-btm\" style=\"text-align: center;\"><label>FAQ<\/label><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div  class=\"vc_toggle vc_toggle_default vc_toggle_color_default  vc_toggle_size_md\"><div class=\"vc_toggle_title\"><h4>La mesure d'audience de l'IA pour l'affichage dynamique.<\/h4><i class=\"vc_toggle_icon\"><\/i><\/div><div class=\"vc_toggle_content\"><p><span style=\"font-weight: 400;\">Il utilise des capteurs et des analyses pour mesurer l'activit\u00e9 du public autour des \u00e9crans. Il se concentre sur le nombre de personnes pr\u00e9sentes, la dur\u00e9e pendant laquelle elles ont regard\u00e9 l'\u00e9cran et la dur\u00e9e pendant laquelle elles se sont engag\u00e9es avec un contenu sp\u00e9cifique. <\/span><\/p>\n<\/div><\/div><div  class=\"vc_toggle vc_toggle_default vc_toggle_color_default  vc_toggle_size_md\"><div class=\"vc_toggle_title\"><h4>Pourquoi la preuve de jeu importe-t-elle avant l'analyse d'audience ?<\/h4><i class=\"vc_toggle_icon\"><\/i><\/div><div class=\"vc_toggle_content\"><p><span style=\"font-weight: 400;\">La preuve de diffusion est importante car les m\u00e9triques d'audience ne sont cr\u00e9dibles que lorsque vous pouvez confirmer ce qui a \u00e9t\u00e9 diffus\u00e9, o\u00f9 cela a \u00e9t\u00e9 diffus\u00e9 et pendant combien de temps. La preuve de diffusion \u00e9vite les litiges de reporting et maintient la mesure li\u00e9e \u00e0 la diffusion r\u00e9elle. <\/span><\/p>\n<\/div><\/div><div  class=\"vc_toggle vc_toggle_default vc_toggle_color_default  vc_toggle_size_md\"><div class=\"vc_toggle_title\"><h4>Quelle est la diff\u00e9rence entre le flux de personnes et le temps de s\u00e9jour ?<\/h4><i class=\"vc_toggle_icon\"><\/i><\/div><div class=\"vc_toggle_content\"><p><span style=\"font-weight: 400;\">Le comptage de passage mesure le nombre de personnes qui passent \u00e0 proximit\u00e9 d'un \u00e9cran ou \u00e0 travers une zone d\u00e9finie. La dur\u00e9e de pr\u00e9sence mesure combien de temps les personnes restent dans la zone. Le comptage de passage aide \u00e0 \u00e9valuer le volume de l'audience. La dur\u00e9e de pr\u00e9sence aide \u00e0 \u00e9valuer le potentiel d'attention. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Key Takeaways AI audience measurement for digital signage combines footfall, dwell time, and anonymous segments with proof of play. Digital signage software needs verified playback before it can be used. Without proof of play, measurement, and reporting become disputable at scale. Enterprise-ready software must support permissions, monitoring, and exports at scale so performance reviews stay [...]","protected":false},"author":3,"featured_media":46293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-62059","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI for Digital Signage Audience Measurement | Navori<\/title>\n<meta name=\"description\" content=\"Learn how to measure digital signage audiences with AI. See how Navori supports governance, proof of play, and scalable reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/navori.com\/fr\/blog\/ai-for-digital-signage-audience-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use AI For Digital Signage Audience Measurement\" \/>\n<meta property=\"og:description\" content=\"Learn how to measure digital signage audiences with AI. 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