{"id":61726,"date":"2025-12-10T16:05:02","date_gmt":"2025-12-10T16:05:02","guid":{"rendered":"https:\/\/staging2.navori.com\/?p=61726"},"modified":"2025-12-10T16:05:02","modified_gmt":"2025-12-10T16:05:02","slug":"what-features-should-you-look-for-in-an-outdoor-digital-signage-display","status":"publish","type":"post","link":"https:\/\/navori.com\/fr\/blog\/what-features-should-you-look-for-in-an-outdoor-digital-signage-display\/","title":{"rendered":"Quelles fonctionnalit\u00e9s devez-vous rechercher dans un \u00e9cran d\u2019affichage dynamique ext\u00e9rieur ?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"307\" data-end=\"723\">L'affichage num\u00e9rique ext\u00e9rieur - \u00e9galement connu sous le nom de Digital Out-of-Home (DOOH) - continue de cro\u00eetre rapidement. Le march\u00e9 mondial devrait atteindre <a href=\"https:\/\/www.digitalsignagetoday.com\/news\/outdoor-digital-signage-market-on-steady-growth-path\/report\">$55,7 milliards<\/a> d'ici \u00e0 2032, ce qui d\u00e9montre son r\u00f4le essentiel dans les communications modernes. L'affichage ext\u00e9rieur num\u00e9rique, l'un des canaux publicitaires les plus efficaces, permet aux entreprises d'atteindre leur public au moment et \u00e0 l'endroit parfaits, en fournissant des r\u00e9sultats hautement contextuels et mesurables.<\/p>\n<p data-start=\"725\" data-end=\"1170\">Des recherches r\u00e9centes montrent que <a href=\"https:\/\/www.digitalsignagetoday.com\/news\/outdoor-digital-signage-market-on-steady-growth-path\/\">63%<\/a> des consommateurs remarquent la signalisation num\u00e9rique ext\u00e9rieure, et <a href=\"https:\/\/www.digitalsignagetoday.com\/news\/outdoor-digital-signage-market-on-steady-growth-path\/\">80%<\/a> ont \u00e9t\u00e9 encourag\u00e9s \u00e0 visiter un magasin apr\u00e8s avoir vu un contenu pertinent. Contrairement \u00e0 la publicit\u00e9 en ligne, il n'y a pas de bloqueurs de publicit\u00e9 ni de distractions concurrentes. Avec des taux d'engagement aussi \u00e9lev\u00e9s, la question n'est pas de savoir si les entreprises doivent investir dans l'affichage dynamique ext\u00e9rieur, mais comment choisir les bonnes solutions pour garantir le meilleur retour sur investissement (ROI).<\/p>\n<p data-start=\"1172\" data-end=\"1392\">Cet article pr\u00e9sente les caract\u00e9ristiques essentielles \u00e0 rechercher dans les \u00e9crans d'affichage dynamique d'ext\u00e9rieur, de la luminosit\u00e9 \u00e0 la protection contre les intemp\u00e9ries, en passant par la connectivit\u00e9 et les logiciels, afin que vos \u00e9crans fonctionnent de mani\u00e8re fiable dans n'importe quel environnement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"1457\" data-end=\"1673\"><section id=\"custom_html-19\"><div class=\"textwidget custom-html-widget\"><div class=\"request-widget lozad\" data-background-image=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/12\/yellow_cta_bg-scaled.webp\">\r\n\t<div>\r\n\t<div style=\"font-weight: bold; font-size: 24px;\">Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t<div class=\"form\">\r\n\t\t<div class=\"btn\">\r\n\t\t\t<a href=\"\/fr\/contact\/\" id=\"CTA-Contact\">Prendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Comment l'affichage dynamique ext\u00e9rieur profite \u00e0 votre entreprise<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"1457\" data-end=\"1673\">Qu'il s'agisse de panneaux d'affichage num\u00e9riques, d'\u00e9crans dans les transports ou d'affichages interactifs dans les centres commerciaux ou les r\u00e9seaux de vente au d\u00e9tail, l'affichage num\u00e9rique en ext\u00e9rieur offre de puissantes possibilit\u00e9s d'informer, d'influencer et de susciter l'int\u00e9r\u00eat.<\/p>\n<h3 data-start=\"1675\" data-end=\"1709\">Les principaux avantages pour les entreprises sont les suivants<\/h3>\n<ul data-start=\"1711\" data-end=\"2329\">\n<li data-start=\"1711\" data-end=\"1812\">\n<p data-start=\"1713\" data-end=\"1812\"><strong data-start=\"1713\" data-end=\"1737\">Favoriser le trafic pi\u00e9tonnier<\/strong> en faisant la promotion des magasins, des services ou des promotions \u00e0 proximit\u00e9 au bon moment.<\/p>\n<\/li>\n<li data-start=\"1813\" data-end=\"1928\">\n<p data-start=\"1815\" data-end=\"1928\"><strong data-start=\"1815\" data-end=\"1858\">Diffusion de messages cibl\u00e9s et pertinents<\/strong> l'utilisation de syst\u00e8mes de gestion de contenu (CMS) avec une automatisation bas\u00e9e sur les donn\u00e9es.<\/p>\n<\/li>\n<li data-start=\"1929\" data-end=\"2051\">\n<p data-start=\"1931\" data-end=\"2051\"><strong data-start=\"1931\" data-end=\"1961\">R\u00e9duction des co\u00fbts op\u00e9rationnels<\/strong> par rapport \u00e0 la signalisation imprim\u00e9e traditionnelle - pas d'impression, d'exp\u00e9dition, d'installation ou de mise au rebut.<\/p>\n<\/li>\n<li data-start=\"2052\" data-end=\"2152\">\n<p data-start=\"2054\" data-end=\"2152\"><strong data-start=\"2054\" data-end=\"2089\">Rationalisation de la gestion du r\u00e9seau<\/strong> avec une planification centralis\u00e9e, une surveillance et des mises \u00e0 jour \u00e0 distance.<\/p>\n<\/li>\n<li data-start=\"2153\" data-end=\"2242\">\n<p data-start=\"2155\" data-end=\"2242\"><strong data-start=\"2155\" data-end=\"2183\">Am\u00e9liorer la durabilit\u00e9<\/strong> gr\u00e2ce \u00e0 la r\u00e9duction des d\u00e9chets et \u00e0 une gestion intelligente de l'\u00e9nergie.<\/p>\n<\/li>\n<li data-start=\"2243\" data-end=\"2329\">\n<p data-start=\"2245\" data-end=\"2329\"><strong data-start=\"2245\" data-end=\"2277\">Cr\u00e9er de nouvelles sources de revenus<\/strong> en mon\u00e9tisant les \u00e9crans avec de la publicit\u00e9 de tiers.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2331\" data-end=\"2451\">Avec des plateformes CMS comme Navori Labs, associ\u00e9es \u00e0 Aquaji Analytics, vous pouvez adapter automatiquement le contenu en fonction de la situation :<\/p>\n<ul data-start=\"2453\" data-end=\"2538\">\n<li data-start=\"2453\" data-end=\"2464\">\n<p data-start=\"2455\" data-end=\"2464\">M\u00e9t\u00e9o<\/p>\n<\/li>\n<li data-start=\"2465\" data-end=\"2480\">\n<p data-start=\"2467\" data-end=\"2480\">Heure de la journ\u00e9e<\/p>\n<\/li>\n<li data-start=\"2481\" data-end=\"2503\">\n<p data-start=\"2483\" data-end=\"2503\">Saison ou occasion<\/p>\n<\/li>\n<li data-start=\"2504\" data-end=\"2516\">\n<p data-start=\"2506\" data-end=\"2516\">Localisation<\/p>\n<\/li>\n<li data-start=\"2517\" data-end=\"2538\">\n<p data-start=\"2519\" data-end=\"2538\">Comportement du public<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2540\" data-end=\"2617\">Cela permet de s'assurer que chaque message est opportun, pertinent et optimis\u00e9 pour l'engagement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >O\u00f9 peut-on installer des \u00e9crans de signalisation num\u00e9rique ext\u00e9rieure ?<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"2688\" data-end=\"2780\">Les \u00e9crans DOOH peuvent \u00eatre d\u00e9ploy\u00e9s dans pratiquement n'importe quel environnement ext\u00e9rieur. Les emplacements les plus courants sont les suivants<\/p>\n<ul data-start=\"2782\" data-end=\"3098\">\n<li data-start=\"2782\" data-end=\"2817\">\n<p data-start=\"2784\" data-end=\"2817\">Panneaux d'affichage sur les routes et autoroutes<\/p>\n<\/li>\n<li data-start=\"2818\" data-end=\"2869\">\n<p data-start=\"2820\" data-end=\"2869\">Abribus, gares ferroviaires, <a href=\"https:\/\/staging2.navori.com\/customers\/istanbul-airport-deploys-a-navori-ql-powered-digital-signage\/\">a\u00e9roports<\/a>, m\u00e9tros<\/p>\n<\/li>\n<li data-start=\"2870\" data-end=\"2913\">\n<p data-start=\"2872\" data-end=\"2913\">Magasins de d\u00e9tail, centres commerciaux, supermarch\u00e9s<\/p>\n<\/li>\n<li data-start=\"2914\" data-end=\"2935\">\n<p data-start=\"2916\" data-end=\"2935\">Pompes de stations-service<\/p>\n<\/li>\n<li data-start=\"2936\" data-end=\"2954\">\n<p data-start=\"2938\" data-end=\"2954\">Salles de cin\u00e9ma<\/p>\n<\/li>\n<li data-start=\"2955\" data-end=\"2978\">\n<p data-start=\"2957\" data-end=\"2978\"><a href=\"https:\/\/staging2.navori.com\/stadium-arena\/\">Stades et ar\u00e8nes<\/a><\/p>\n<\/li>\n<li data-start=\"2979\" data-end=\"3004\">\n<p data-start=\"2981\" data-end=\"3004\">H\u00f4pitaux et cliniques<\/p>\n<\/li>\n<li data-start=\"3005\" data-end=\"3038\">\n<p data-start=\"3007\" data-end=\"3038\"><a href=\"https:\/\/staging2.navori.com\/hotel\/\">H\u00f4tels<\/a> et centres de conf\u00e9rence<\/p>\n<\/li>\n<li data-start=\"3039\" data-end=\"3062\">\n<p data-start=\"3041\" data-end=\"3062\">Campus universitaires<\/p>\n<\/li>\n<li data-start=\"3063\" data-end=\"3098\">\n<p data-start=\"3065\" data-end=\"3098\">Les lobbies d'entreprises et les <a href=\"https:\/\/staging2.navori.com\/elevator-digital-signage\/\">ascenseurs<\/a><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3100\" data-end=\"3240\">Chaque environnement pr\u00e9sente des d\u00e9fis op\u00e9rationnels uniques, c'est pourquoi le choix de la bonne solution de gestion de l'information est essentiel. <strong data-start=\"3184\" data-end=\"3228\">caract\u00e9ristiques de l'affichage num\u00e9rique ext\u00e9rieur<\/strong> est cruciale.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"635\" src=\"https:\/\/navori.com\/wp-content\/uploads\/2025\/12\/IMG-20220919-WA0073.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"signalisation des bus\" title=\"IMG-20220919-WA0073\" srcset=\"https:\/\/navori.com\/wp-content\/uploads\/2025\/12\/IMG-20220919-WA0073.jpg 1280w, https:\/\/navori.com\/wp-content\/uploads\/2025\/12\/IMG-20220919-WA0073-300x149.jpg 300w, https:\/\/navori.com\/wp-content\/uploads\/2025\/12\/IMG-20220919-WA0073-1024x508.jpg 1024w, https:\/\/navori.com\/wp-content\/uploads\/2025\/12\/IMG-20220919-WA0073-768x381.jpg 768w, https:\/\/navori.com\/wp-content\/uploads\/2025\/12\/IMG-20220919-WA0073-18x9.jpg 18w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >1. Luminosit\u00e9 : Assurer la visibilit\u00e9 dans toutes les conditions d'\u00e9clairage<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"3316\" data-end=\"3386\">Les affichages ext\u00e9rieurs doivent rester lisibles sous la lumi\u00e8re directe du soleil. Recherchez :<\/p>\n<ul data-start=\"3388\" data-end=\"3722\">\n<li data-start=\"3388\" data-end=\"3448\">\n<p data-start=\"3390\" data-end=\"3448\">Luminosit\u00e9 de plus de 2000 nits pour les conditions ext\u00e9rieures g\u00e9n\u00e9rales<\/p>\n<\/li>\n<li data-start=\"3449\" data-end=\"3532\">\n<p data-start=\"3451\" data-end=\"3532\">5000-8000 nits de luminosit\u00e9 pour une visibilit\u00e9 maximale dans les environnements tr\u00e8s \u00e9blouissants<\/p>\n<\/li>\n<li data-start=\"3533\" data-end=\"3614\">\n<p data-start=\"3535\" data-end=\"3614\">Capteurs de luminosit\u00e9 automatiques qui ajustent l'intensit\u00e9 en fonction de la lumi\u00e8re ambiante<\/p>\n<\/li>\n<li data-start=\"3615\" data-end=\"3722\">\n<p data-start=\"3617\" data-end=\"3722\">Rev\u00eatements antireflets pour minimiser les reflets de la lumi\u00e8re du soleil ou de l'\u00e9clairage artificiel.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3724\" data-end=\"3785\">La haute luminosit\u00e9 permet de faire ressortir votre message, de jour comme de nuit.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >2. Protection contre les intemp\u00e9ries : Indispensable pour l'affichage num\u00e9rique ext\u00e9rieur<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"3860\" data-end=\"3946\">La signalisation num\u00e9rique ext\u00e9rieure doit r\u00e9sister \u00e0 la pluie, \u00e0 la poussi\u00e8re, \u00e0 l'humidit\u00e9 et aux temp\u00e9ratures extr\u00eames.<\/p>\n<p data-start=\"3948\" data-end=\"3971\">Recherchez des pr\u00e9sentoirs avec :<\/p>\n<h3 data-start=\"3973\" data-end=\"3996\"><strong data-start=\"3977\" data-end=\"3996\">Indice de protection \u00e9lev\u00e9<\/strong><\/h3>\n<ul data-start=\"3997\" data-end=\"4077\">\n<li data-start=\"3997\" data-end=\"4077\">\n<p data-start=\"3999\" data-end=\"4077\">La norme IP65 ou sup\u00e9rieure garantit l'\u00e9tanch\u00e9it\u00e9 \u00e0 la poussi\u00e8re et la r\u00e9sistance aux jets d'eau.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4079\" data-end=\"4110\"><strong data-start=\"4083\" data-end=\"4110\">Syst\u00e8mes de contr\u00f4le du climat<\/strong><\/h3>\n<ul data-start=\"4111\" data-end=\"4192\">\n<li data-start=\"4111\" data-end=\"4149\">\n<p data-start=\"4113\" data-end=\"4149\">Ventilateurs de refroidissement int\u00e9gr\u00e9s pour la chaleur<\/p>\n<\/li>\n<li data-start=\"4150\" data-end=\"4192\">\n<p data-start=\"4152\" data-end=\"4192\">Chauffages internes pour les climats froids<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4194\" data-end=\"4257\">Ces caract\u00e9ristiques permettent \u00e0 vos \u00e9crans de fonctionner de mani\u00e8re fiable tout au long de l'ann\u00e9e.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >3. Durabilit\u00e9 et r\u00e9sistance au vandalisme<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"4307\" data-end=\"4366\">Les \u00e9crans situ\u00e9s dans les lieux publics doivent b\u00e9n\u00e9ficier d'une protection renforc\u00e9e.<\/p>\n<p data-start=\"4368\" data-end=\"4389\">Les principales caract\u00e9ristiques sont les suivantes :<\/p>\n<ul data-start=\"4391\" data-end=\"4586\">\n<li data-start=\"4391\" data-end=\"4444\">\n<p data-start=\"4393\" data-end=\"4444\">Bo\u00eetiers m\u00e9talliques robustes pour la r\u00e9sistance aux chocs<\/p>\n<\/li>\n<li data-start=\"4445\" data-end=\"4533\">\n<p data-start=\"4447\" data-end=\"4533\">Verre tremp\u00e9 ou feuillet\u00e9 class\u00e9 IK10 pour pr\u00e9venir le vandalisme ou les dommages accidentels<\/p>\n<\/li>\n<li data-start=\"4534\" data-end=\"4586\">\n<p data-start=\"4536\" data-end=\"4586\">Solutions de montage s\u00e9curis\u00e9es pour \u00e9viter les manipulations<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4588\" data-end=\"4659\">La durabilit\u00e9 garantit une fiabilit\u00e9 \u00e0 long terme et r\u00e9duit les co\u00fbts de maintenance.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >4. Choisir le bon pas de pixel pour les \u00e9crans d'ext\u00e9rieur<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"4728\" data-end=\"4783\">Le pas des pixels affecte la clart\u00e9 de l'image et la distance de visualisation :<\/p>\n<ul data-start=\"4785\" data-end=\"4890\">\n<li data-start=\"4785\" data-end=\"4837\">\n<p data-start=\"4787\" data-end=\"4837\">Distances de visualisation plus courtes \u2192 pas de pixel plus faible<\/p>\n<\/li>\n<li data-start=\"4838\" data-end=\"4890\">\n<p data-start=\"4840\" data-end=\"4890\">Distances de visualisation plus grandes \u2192 pas de pixel plus \u00e9lev\u00e9<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4892\" data-end=\"4904\">Par exemple :<\/p>\n<ul data-start=\"4905\" data-end=\"4995\">\n<li data-start=\"4905\" data-end=\"4947\">\n<p data-start=\"4907\" data-end=\"4947\">Pas de pixel de 2 \u00e0 4 mm pour les zones pi\u00e9tonnes<\/p>\n<\/li>\n<li data-start=\"4948\" data-end=\"4995\">\n<p data-start=\"4950\" data-end=\"4995\">Pas de pixel de 6 \u00e0 10 mm ou plus pour les panneaux d'affichage routiers<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4997\" data-end=\"5087\">Le choix d'un pas de pixel appropri\u00e9 am\u00e9liore la qualit\u00e9 visuelle tout en optimisant votre investissement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >5. Connectivit\u00e9 : Assurer le bon fonctionnement de votre r\u00e9seau<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"5156\" data-end=\"5255\">Les \u00e9crans d'affichage num\u00e9rique ext\u00e9rieurs n\u00e9cessitent une connectivit\u00e9 stable pour g\u00e9rer et mettre \u00e0 jour le contenu \u00e0 distance.<\/p>\n<p data-start=\"5257\" data-end=\"5287\">Recherchez des \u00e9crans qui soutiennent :<\/p>\n<ul data-start=\"5289\" data-end=\"5364\">\n<li data-start=\"5289\" data-end=\"5305\">\n<p data-start=\"5291\" data-end=\"5305\">Ethernet<\/p>\n<\/li>\n<li data-start=\"5306\" data-end=\"5319\">\n<p data-start=\"5308\" data-end=\"5319\">Wi-Fi<\/p>\n<\/li>\n<li data-start=\"5320\" data-end=\"5364\">\n<p data-start=\"5322\" data-end=\"5364\">Connectivit\u00e9 cellulaire 4G\/5G en option<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5366\" data-end=\"5446\">Combin\u00e9 avec un CMS bas\u00e9 sur le cloud comme Navori Labs, vous pouvez contr\u00f4ler de mani\u00e8re centralis\u00e9e :<\/p>\n<ul data-start=\"5448\" data-end=\"5549\">\n<li data-start=\"5448\" data-end=\"5470\">\n<p data-start=\"5450\" data-end=\"5470\">Programmation du contenu<\/p>\n<\/li>\n<li data-start=\"5471\" data-end=\"5494\">\n<p data-start=\"5473\" data-end=\"5494\">Surveillance de la lecture<\/p>\n<\/li>\n<li data-start=\"5495\" data-end=\"5522\">\n<p data-start=\"5497\" data-end=\"5522\">Rapports de d\u00e9monstration<\/p>\n<\/li>\n<li data-start=\"5523\" data-end=\"5549\">\n<p data-start=\"5525\" data-end=\"5549\">D\u00e9pannage \u00e0 distance<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5551\" data-end=\"5614\">Cela permet de r\u00e9duire la maintenance sur site et d'acc\u00e9l\u00e9rer les mises \u00e0 jour du contenu.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >6. Fonctionnalit\u00e9s CMS qui am\u00e9liorent les performances de l'affichage dynamique ext\u00e9rieur<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"5693\" data-end=\"5772\">L'association de vos \u00e9crans \u00e0 un CMS puissant vous permet d'acc\u00e9der \u00e0 des fonctionnalit\u00e9s avanc\u00e9es telles que<\/p>\n<h3 data-start=\"5774\" data-end=\"5799\"><strong data-start=\"5778\" data-end=\"5799\">L'affichage programmatique<\/strong><\/h3>\n<p data-start=\"5800\" data-end=\"5959\">Navori Labs comprend des int\u00e9grations int\u00e9gr\u00e9es avec des SSP comme Hivestack et <a href=\"https:\/\/www.vistarmedia.com\/\">Vistar<\/a>, L'utilisation d'un logiciel de gestion de la publicit\u00e9 permet d'automatiser l'achat et le ciblage des publicit\u00e9s sans avoir recours \u00e0 des outils externes.<\/p>\n<h3 data-start=\"5961\" data-end=\"6005\"><strong data-start=\"5965\" data-end=\"6005\">Analyse de l'audience et mesure du retour sur investissement<\/strong><\/h3>\n<p data-start=\"6006\" data-end=\"6058\">Avec Aquaji Marketing Analytics, les entreprises peuvent :<\/p>\n<ul data-start=\"6060\" data-end=\"6196\">\n<li data-start=\"6060\" data-end=\"6099\">\n<p data-start=\"6062\" data-end=\"6099\">Mesurer les donn\u00e9es d\u00e9mographiques et le temps de s\u00e9jour<\/p>\n<\/li>\n<li data-start=\"6100\" data-end=\"6137\">\n<p data-start=\"6102\" data-end=\"6137\">Valider le contenu qui a \u00e9t\u00e9 lu<\/p>\n<\/li>\n<li data-start=\"6138\" data-end=\"6166\">\n<p data-start=\"6140\" data-end=\"6166\">Prouver le retour sur investissement aux annonceurs<\/p>\n<\/li>\n<li data-start=\"6167\" data-end=\"6196\">\n<p data-start=\"6169\" data-end=\"6196\">Optimiser les campagnes futures<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"6198\" data-end=\"6232\"><strong data-start=\"6202\" data-end=\"6232\">D\u00e9clencheurs de contenu en temps r\u00e9el<\/strong><\/h3>\n<p data-start=\"6233\" data-end=\"6367\">Les fonctionnalit\u00e9s telles que les Navori Web Triggers permettent aux \u00e9crans de r\u00e9pondre aux actions de l'utilisateur, ce qui est id\u00e9al pour la signalisation ext\u00e9rieure interactive ou \u00e0 \u00e9cran tactile.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >7. Am\u00e9liorer l'engagement avec les \u00e9crans tactiles ext\u00e9rieurs<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"6439\" data-end=\"6549\">Pour les campagnes exp\u00e9rientielles, les \u00e9crans tactiles ext\u00e9rieurs peuvent offrir des parcours personnalis\u00e9s aux clients. En voici quelques exemples :<\/p>\n<ul data-start=\"6551\" data-end=\"6643\">\n<li data-start=\"6551\" data-end=\"6578\">\n<p data-start=\"6553\" data-end=\"6578\">Recommandations de produits<\/p>\n<\/li>\n<li data-start=\"6579\" data-end=\"6608\">\n<p data-start=\"6581\" data-end=\"6608\">Interactions en libre-service<\/p>\n<\/li>\n<li data-start=\"6609\" data-end=\"6643\">\n<p data-start=\"6611\" data-end=\"6643\">Fourniture d'informations en temps r\u00e9el<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6645\" data-end=\"6790\">Combin\u00e9s au CMS et aux outils d'automatisation de Navori, ces \u00e9crans peuvent adapter dynamiquement le contenu en fonction du comportement de l'utilisateur ou des conditions environnementales.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h2 style=\"text-align: left\" class=\"vc_custom_heading\" >Conclusion : Exploiter tout le potentiel de l'affichage dynamique ext\u00e9rieur<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"6878\" data-end=\"7241\">L'affichage dynamique ext\u00e9rieur est l'un des outils de communication et de publicit\u00e9 les plus efficaces \u00e0 l'heure actuelle. Avec la bonne combinaison de caract\u00e9ristiques d'affichage - luminosit\u00e9, r\u00e9sistance aux intemp\u00e9ries, durabilit\u00e9, connectivit\u00e9 - et de puissantes capacit\u00e9s CMS de <strong data-start=\"7123\" data-end=\"7138\">Navori Labs<\/strong>, Les entreprises peuvent ainsi mener des campagnes \u00e0 fort impact, bas\u00e9es sur des donn\u00e9es, qui captent l'attention du public et augmentent leur chiffre d'affaires.<\/p>\n<p data-start=\"7243\" data-end=\"7429\">Si vous \u00eates pr\u00eat \u00e0 <strong data-start=\"7262\" data-end=\"7311\">mon\u00e9tisez votre r\u00e9seau d'affichage dynamique ext\u00e9rieur<\/strong> et de d\u00e9bloquer de nouvelles opportunit\u00e9s d'affaires, contactez-nous d\u00e8s aujourd'hui pour d\u00e9couvrir comment Navori Labs peut \u00e9lever votre performance DOOH.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Outdoor digital signage\u2014also known as digital out-of-home (DOOH)\u2014continues to grow rapidly. The global market is projected to reach $55.7 billion by 2032, demonstrating its pivotal role in modern communications. As one of the most impactful advertising channels, digital outdoor signage helps businesses reach audiences at the perfect moment and location, delivering highly contextual and measurable [...]","protected":false},"author":3,"featured_media":61727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-61726","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Features Should You Look for in an Outdoor Digital Signage Display? - Navori Labs<\/title>\n<meta name=\"description\" content=\"Discover what makes outdoor digital signage effective. 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