{"id":46907,"date":"2023-11-20T18:36:07","date_gmt":"2023-11-20T18:36:07","guid":{"rendered":"https:\/\/staging2.navori.com\/?page_id=46907"},"modified":"2024-05-01T13:31:53","modified_gmt":"2024-05-01T13:31:53","slug":"supermarket","status":"publish","type":"page","link":"https:\/\/navori.com\/fr\/supermarket\/","title":{"rendered":"Les supermarch\u00e9s mon\u00e9tisent leur espace avec les m\u00e9dias de d\u00e9tail"},"content":{"rendered":"
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Les \u00e9piceries sont des lieux tr\u00e8s fr\u00e9quent\u00e9s o\u00f9 la communication et l'ambiance sont importantes. Dans ces magasins, les enseignes num\u00e9riques ne servent pas uniquement \u00e0 faire de la publicit\u00e9 ; elles am\u00e9liorent l'exp\u00e9rience d'achat en donnant des informations utiles et en rendant le magasin accueillant.<\/p>\n

Dans l'environnement des \u00e9piceries, les solutions de Navori vont au-del\u00e0 de la simple gestion de l'affichage num\u00e9rique. Elles permettent aux d\u00e9taillants de cr\u00e9er un contenu toujours pertinent, engageant et personnalis\u00e9 pour r\u00e9pondre aux besoins et aux pr\u00e9f\u00e9rences de leurs clients. En int\u00e9grant la technologie \u00e0 l'exp\u00e9rience de magasinage, les logiciels Navori transforment les \u00e9piceries en espaces dynamiques, am\u00e9liorant ainsi la satisfaction g\u00e9n\u00e9rale.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Identifier les besoins et les pi\u00e8ges<\/h2>\n

Les supermarch\u00e9s doivent r\u00e9pondre \u00e0 la demande des consommateurs qui sont \u00e0 l'aff\u00fbt des nouvelles technologies et qui veulent vivre des exp\u00e9riences plus engageantes. L'affichage dynamique est la solution pour transformer les magasins et r\u00e9pondre \u00e0 ces attentes modernes.<\/p>\n

Traditionnellement, les supermarch\u00e9s utilisent des affichages statiques et doivent relever le d\u00e9fi de la mise \u00e0 jour de leur contenu. Il en r\u00e9sulte souvent des informations obsol\u00e8tes et des promotions qui ne suscitent pas l'int\u00e9r\u00eat des consommateurs.<\/p>\n

Affichage dynamique<\/a> change la donne. Il s'agit d'une plateforme dynamique qui s'adapte rapidement \u00e0 l'\u00e9volution des besoins promotionnels et des comportements des consommateurs. Les supermarch\u00e9s peuvent facilement mettre \u00e0 jour leurs pr\u00e9sentoirs avec des informations actuelles et pertinentes, cr\u00e9ant ainsi une exp\u00e9rience d'achat plus attrayante.<\/p>\n

Gr\u00e2ce \u00e0 l'affichage dynamique, les supermarch\u00e9s peuvent fournir des mises \u00e0 jour en temps r\u00e9el et adapter leurs messages \u00e0 des groupes de clients sp\u00e9cifiques ou aux tendances du march\u00e9. Qu'il s'agisse de pr\u00e9senter de nouveaux produits, d'offrir des recommandations personnalis\u00e9es ou de mettre en avant des offres \u00e0 dur\u00e9e limit\u00e9e, l'affichage dynamique aide les magasins \u00e0 se rapprocher de leurs clients d'une mani\u00e8re que l'affichage statique ne permet pas.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\"Enseignes<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Pourquoi adopter la r\u00e9volution des \u00e9crans num\u00e9riques dans les supermarch\u00e9s ?<\/h2>\n

R\u00e9volutionnez vos magasins avec Digital Everywhere<\/em><\/strong>
\nL'affichage dynamique apporte de l'\u00e9nergie \u00e0 vos espaces physiques, en cr\u00e9ant des environnements interactifs et dynamiques qui offrent une exp\u00e9rience d'achat moderne adapt\u00e9e aux consommateurs f\u00e9rus de technologie. L'utilisation d'\u00e9crans num\u00e9riques dans l'ensemble de votre magasin vous permet de cr\u00e9er une atmosph\u00e8re coh\u00e9rente et attrayante.<\/p>\n

Mon\u00e9tisez vos r\u00e9seaux avec des campagnes publicitaires payantes<\/em><\/strong>
\nD\u00e9couvrez de nouvelles fa\u00e7ons de gagner de l'argent en utilisant votre r\u00e9seau d'affichage num\u00e9rique pour des campagnes publicitaires payantes. Collaborez avec des marques partenaires pour pr\u00e9senter leurs produits, cr\u00e9ant ainsi une situation gagnant-gagnant pour les deux parties.<\/p>\n

Promouvoir les articles en surstock et les promotions en cours<\/em><\/strong>
\nUtilisez les \u00e9crans de signalisation num\u00e9rique pour attirer l'attention sur les articles dont vous disposez en trop grande quantit\u00e9 et pour afficher les promotions du jour en temps r\u00e9el. Cette approche active des promotions suscite l'int\u00e9r\u00eat des clients et stimule les ventes de produits sp\u00e9cifiques.<\/p>\n

Int\u00e9gration avec les syst\u00e8mes de point de vente et autres syst\u00e8mes d'entreprise<\/em><\/strong>
\nReliez sans effort l'affichage dynamique \u00e0 votre point de vente et \u00e0 d'autres syst\u00e8mes commerciaux afin d'am\u00e9liorer vos op\u00e9rations. Vos messages sont ainsi coh\u00e9rents et synchronis\u00e9s entre tous les points d'interaction, ce qui am\u00e9liore l'exp\u00e9rience globale d'achat.<\/p>\n

Centraliser la gestion du contenu et de l'affichage pour tous les magasins<\/em><\/strong>
\nG\u00e9rez et distribuez efficacement le contenu \u00e0 travers plusieurs emplacements gr\u00e2ce \u00e0 un contr\u00f4le centralis\u00e9. Le logiciel Navori vous permet de maintenir une image de marque coh\u00e9rente tout en personnalisant les messages en fonction des caract\u00e9ristiques d\u00e9mographiques des magasins.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\n\u00a0L'implantation de l'affichage num\u00e9rique de Navori a chang\u00e9 la donne pour nous. Les affichages dynamiques ont non seulement apport\u00e9 de la vitalit\u00e9 \u00e0 notre magasin, mais se sont \u00e9galement av\u00e9r\u00e9s \u00eatre un outil efficace pour promouvoir les sp\u00e9ciaux quotidiens et les nouveaux produits.<\/p>\n

- Alice Lemko, conceptrice num\u00e9rique<\/div>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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\"Supermarch\u00e9<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Cas d'utilisation r\u00e9els<\/h2>\n

\u00c9crans d'extr\u00e9mit\u00e9 et d'\u00e9tag\u00e8re num\u00e9rique<\/em><\/strong>
\nAttirez l'attention des acheteurs aux points de d\u00e9cision importants gr\u00e2ce \u00e0 des pr\u00e9sentoirs de fin de rayon et des pr\u00e9sentoirs num\u00e9riques bien plac\u00e9s. Ces affichages persuadent les acheteurs et font ressortir vos produits.<\/p>\n

Vendre de l'espace publicitaire \u00e0 des marques partenaires<\/em><\/strong>
\nAugmentez vos revenus en offrant des espaces publicitaires aux marques partenaires. Le logiciel Navori simplifie la collaboration et cr\u00e9e des opportunit\u00e9s de partenariats strat\u00e9giques avec les marques.<\/p>\n

R\u00e9duire les temps d'attente per\u00e7us gr\u00e2ce aux \u00e9crans d'affichage en caisse<\/em><\/strong>
\nRendez l'attente \u00e0 la caisse plus agr\u00e9able en r\u00e9duisant le temps d'attente. Maintenez l'int\u00e9r\u00eat des clients en modifiant le contenu des affichages en ligne, afin d'am\u00e9liorer l'exp\u00e9rience globale d'achat.<\/p>\n

Collecter des donn\u00e9es analytiques sur les acheteurs pour am\u00e9liorer les pratiques commerciales<\/em><\/strong>
\nUtiliser l'analyse avanc\u00e9e des donn\u00e9es pour mieux comprendre le comportement des consommateurs. En collectant et en \u00e9tudiant les donn\u00e9es, les supermarch\u00e9s peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es, mieux am\u00e9nager les espaces et am\u00e9liorer leurs m\u00e9thodes de travail.<\/p>\n

Contr\u00f4ler les \u00e9crans et le contenu \u00e0 l'aide d'un smartphone<\/em><\/strong>
\nDonnez aux g\u00e9rants de magasins la possibilit\u00e9 de prendre le contr\u00f4le facilement \u00e0 l'aide de leurs smartphones. Ils peuvent rapidement modifier le contenu, planifier des promotions et surveiller les affichages \u00e0 distance, ce qui rend les op\u00e9rations plus efficaces.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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R\u00e9servez une d\u00e9mo et d\u00e9couvrez la puissance du logiciel d\u2019affichage dynamique de Navori ! <\/div>\r\n\t<\/div>\r\n\t
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\r\n\t\t\tCommencer <\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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En conclusion<\/h2>\n

En bref, les solutions d'affichage dynamique de Navori offrent aux supermarch\u00e9s un outil puissant pour r\u00e9pondre aux demandes des clients et am\u00e9liorer la communication. Lorsque les supermarch\u00e9s utilisent les options num\u00e9riques, ils peuvent mettre \u00e0 jour leurs magasins, promouvoir efficacement les produits, se connecter facilement aux syst\u00e8mes existants, tout contr\u00f4ler \u00e0 partir d'un seul endroit et m\u00eame gagner de l'argent gr\u00e2ce \u00e0 la publicit\u00e9.<\/p>\n

Des exemples concrets d\u00e9montrent comment les solutions Navori peuvent rendre les supermarch\u00e9s plus dynamiques et plus conviviaux. Am\u00e9liorez l'exp\u00e9rience de votre supermarch\u00e9 avec la technologie avanc\u00e9e d'affichage num\u00e9rique de Navori.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Grocery stores are busy places where communication and the atmosphere are important. Digital signs in these stores are not just for ads; they make the shopping experience better by giving useful info and making the store feel welcoming. In the grocery store environment, Navori's solutions go beyond mere digital signage management. They empower retailers to [...]","protected":false},"author":1,"featured_media":54899,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"industry.php","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-46907","page","type-page","status-publish","hentry","page_category-industries"],"yoast_head":"\nSupermarkets Run Media Networks Showing Ads To Audiences<\/title>\n<meta name=\"description\" content=\"The uniqueness of retail media in supermarkets and groceries lies displaying ads where customers have come to make purchases\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/navori.com\/fr\/supermarket\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarkets Monetize Their Space With Retail Media\" 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