{"id":46871,"date":"2023-11-20T11:59:59","date_gmt":"2023-11-20T11:59:59","guid":{"rendered":"https:\/\/staging2.navori.com\/?page_id=46871"},"modified":"2024-06-21T11:43:33","modified_gmt":"2024-06-21T11:43:33","slug":"stadium-arena","status":"publish","type":"page","link":"https:\/\/navori.com\/fr\/stadium-arena\/","title":{"rendered":"Transformez votre stade en un environnement de vente au d\u00e9tail dynamique"},"content":{"rendered":"
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Les stades ont \u00e9volu\u00e9 au-del\u00e0 des lieux de sport et de divertissement pour devenir des environnements de vente au d\u00e9tail \u00e0 multiples facettes. Les stades modernes requi\u00e8rent des solutions qui r\u00e9pondent \u00e0 divers besoins, des r\u00e9seaux publicitaires aux restaurants \u00e0 service rapide (QSR) en passant par les communications d'entreprise et les commandites. Le logiciel d'affichage dynamique Navori offre une approche compl\u00e8te et multidisciplinaire pour r\u00e9pondre \u00e0 ces besoins.<\/span>\u00a0<\/span><\/p>\n

Am\u00e9liorez l'exp\u00e9rience des supporters et les revenus de votre stade et de votre ar\u00e8ne<\/span>\u00a0<\/span><\/h2>\n

Les solutions d'affichage num\u00e9rique Navori aident les stades et les ar\u00e8nes \u00e0 utiliser des \u00e9crans pour pr\u00e9senter des rediffusions en direct, l'orientation, les informations d'urgence et la publicit\u00e9 des sponsors pendant les pauses.<\/span>\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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R\u00e9pondre aux besoins et aux d\u00e9fis des stades modernes<\/span>\u00a0<\/span><\/h2>\n

L'affichage dynamique est un outil essentiel pour les stades modernes, car il r\u00e9pond aux divers besoins des spectateurs et des organisateurs d'\u00e9v\u00e9nements. Qu'il s'agisse de fournir des informations en temps r\u00e9el ou d'am\u00e9liorer l'exp\u00e9rience globale des supporters, l'affichage dynamique offre de nombreuses possibilit\u00e9s. Cependant, la mise en \u0153uvre de l'affichage dynamique dans les stades pr\u00e9sente \u00e9galement des d\u00e9fis tels que des probl\u00e8mes techniques et une mauvaise gestion du contenu. Il est essentiel de comprendre et de relever ces d\u00e9fis pour exploiter pleinement le potentiel des solutions de signalisation num\u00e9rique.<\/span>\u00a0<\/span><\/p>\n

Les stades \u00e9voluent au-del\u00e0 de la TVIP<\/span>\u00a0<\/span><\/h2>\n

Les besoins des stades modernes ont consid\u00e9rablement \u00e9volu\u00e9. Alors que l'IPTV \u00e9tait autrefois l'objectif principal, les stades d'aujourd'hui deviennent des environnements de vente au d\u00e9tail qui n\u00e9cessitent des solutions compl\u00e8tes et multidisciplinaires. Le logiciel d'affichage dynamique Navori r\u00e9pond \u00e0 ces besoins en int\u00e9grant les r\u00e9seaux publicitaires, DooH programmatique<\/a>, Le stade est une plateforme unique et coh\u00e9rente qui permet d'afficher des informations sur les \u00e9v\u00e9nements sportifs, les \u00e9crans QSR, les communications d'entreprise et les opportunit\u00e9s de sponsoring. Cette approche holistique permet d'optimiser chaque aspect des op\u00e9rations du stade et d'offrir une exp\u00e9rience de qualit\u00e9 sup\u00e9rieure aux supporters et aux parties prenantes.<\/span>\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\"Stade-Bell-Center-Montr\u00e9al-Carte-menu-num\u00e9rique\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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\nAvant de passer \u00e0 Navori, nous utilisions 7 plateformes CMS diff\u00e9rentes. En fait, nous avions un logiciel distinct pour chaque type d'exp\u00e9rience d'affichage que nous pouvons avoir dans le stade. Trouver une seule plateforme logicielle qui peut g\u00e9rer tous nos cas d'utilisation a chang\u00e9 la donne !<\/p>\n

- Stan Biksma, responsable des communications de l'Arena<\/div>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Le jeu gagnant : l'affichage dynamique Navori<\/span>\u00a0<\/span><\/h2>\n

Gestion centralis\u00e9e<\/span><\/b>\u00a0<\/span><\/p>\n

Le logiciel d'affichage num\u00e9rique de Navori permet un contr\u00f4le centralis\u00e9, rationalisant la gestion de plusieurs \u00e9crans dans le stade. Cela assure une diffusion uniforme du contenu, cr\u00e9ant une exp\u00e9rience transparente et immersive pour les spectateurs.<\/span>\u00a0<\/span><\/p>\n

Esth\u00e9tique moderne<\/span><\/b>\u00a0<\/span><\/p>\n

Au-del\u00e0 de la fonctionnalit\u00e9, les solutions Navori am\u00e9liorent l'apparence du stade, cr\u00e9ant une atmosph\u00e8re attrayante qui captive les spectateurs et refl\u00e8te l'esprit d'innovation du lieu.<\/span>.<\/span><\/b>\u00a0<\/span><\/p>\n

Ventes d'espaces publicitaires programmatiques<\/span><\/b>\u00a0<\/span><\/p>\n

Tirez parti des \u00e9changes publicitaires programmatiques pour d\u00e9bloquer de nouvelles sources de revenus. Le logiciel Navori permet aux stades de mon\u00e9tiser les espaces publicitaires de mani\u00e8re efficace, en se connectant avec les annonceurs et en fournissant un contenu cibl\u00e9 au public.<\/span>\u00a0<\/span><\/p>\n

Un personnel de back-office organis\u00e9 et inform\u00e9<\/span><\/b>\u00a0<\/span><\/p>\n

Le logiciel Navori aide le personnel du back-office \u00e0 rester organis\u00e9 et inform\u00e9, assurant une coordination et des op\u00e9rations sans faille dans un environnement de stade en constante \u00e9volution.<\/span>\u00a0<\/span><\/p>\n

Support d'\u00e9cran polyvalent<\/span><\/b>\u00a0<\/span><\/p>\n

Le logiciel Navori prend en charge tous les types de lecteurs et d'\u00e9crans, des grands \u00e9crans LED aux kiosques interactifs, offrant ainsi la flexibilit\u00e9 n\u00e9cessaire pour mettre en \u0153uvre une gamme vari\u00e9e d'\u00e9crans adapt\u00e9s aux exigences uniques des stades.<\/span>\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\"Gilette-stadium-Usa\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Cas concrets d'utilisation de l'affichage dynamique dans les stades<\/span>\u00a0<\/span><\/h2>\n

Promouvoir les \u00e9v\u00e9nements \u00e0 venir\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Utilisez l'affichage dynamique de Navori pour stimuler la vente de billets en faisant la promotion d'\u00e9v\u00e9nements futurs avec un contenu visuellement attrayant.<\/span>\u00a0<\/span><\/p>\n

Une signalisation efficace\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

D\u00e9ployer une signalisation directionnelle pour aider les spectateurs \u00e0 trouver rapidement leur place, afin de r\u00e9duire la confusion et d'accro\u00eetre la satisfaction.<\/span>\u00a0<\/span><\/p>\n

\u00c9crans LED ext\u00e9rieurs\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Mettez en valeur les fa\u00e7ades ext\u00e9rieures avec des \u00e9crans LED ultra-larges, cr\u00e9ant ainsi une exp\u00e9rience visuelle immersive pour les passants.<\/span>\u00a0<\/span><\/p>\n

Kiosques interactifs\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Favorisez l'engagement des fans gr\u00e2ce \u00e0 des kiosques interactifs qui fournissent des divertissements et des informations, am\u00e9liorant ainsi l'exp\u00e9rience globale de l'\u00e9v\u00e9nement.<\/span>\u00a0<\/span><\/p>\n

Notifications d'urgence\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Assurez la s\u00e9curit\u00e9 en utilisant le logiciel Navori pour afficher les avis d'urgence et les alertes d'\u00e9vacuation sur les \u00e9crans de signalisation num\u00e9rique dans tout le stade.<\/span>\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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En conclusion<\/h2>\n

Navori<\/span> les solutions d'affichage dynamique transforment les stades et les ar\u00e8nes, en r\u00e9pondant aux besoins des utilisateurs. <\/span>l'\u00e9volution de leurs besoins<\/span>. De l'am\u00e9lioration de l'exp\u00e9rience des supporters \u00e0 la rationalisation des op\u00e9rations, en passant par la cr\u00e9ation de nouvelles opportunit\u00e9s de revenus, <\/span>Navori<\/span> Son engagement en faveur de l'innovation en fait le premier choix en mati\u00e8re d'affichage num\u00e9rique dans les stades.<\/span><\/span>\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Stadiums have evolved beyond sports and entertainment venues to become multifaceted retail environments. Modern stadiums require solutions that cater to diverse needs, from advertising networks and quick-service restaurants (QSR) to corporate communications and sponsorships. 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