Les menu boards digitaux pour la restauration rapide

Les cartes de menu board digitals ne sont plus facultatives pour QSR

Digital menu board benefits

Tout d'abord, panneaux de menu numériques des services de restauration rapide are far more eye-catching and engaging than traditional static menus. QSRs are all about efficiency and upselling, and panneaux de menu numériques des services de restauration rapide help to drive both objectives.

By investing in digital menu board software, QSRs can easily and quickly change their menus to promote different items throughout the day. For example, promoting breakfast items in the morning, lunch items during the midday rush, and dinner items in the evening. This type of “dayparting” is not possible with static menu boards.

Another huge benefit is the ability to run promotions and specials. For example, QSR’s can promote iced drinks and ice cream treats on a particularly hot day. If it’s cold outside, they can promote warm drinks and soups. The trick is to adapt the content to real-time events without any human interaction.

Digital menu boards also give QSRs the ability to upsell side orders or promote extra toppings and desserts. Studies have shown that these high-margin items can take up 50% of space on static menu boards.

Pour terminer, digital signage is simply more efficient than traditional methods like printed menus or chalkboards. It’s easy to make changes and updates on the fly, and there’s no need for costly printing or labor-intensive chalkboard maintenance. Instant changes mean there are fewer mistakes that could frustrate guests.

Increase the WOW factor!

Add animations to your menus.  It’s a proven fact that adding 3 to 5% of animated content will significantly improve your guest’s experience.

Shorten wait times with live messages

Take-out restaurants can use on-screen messages to keep guests informed.  Promotions can be shown next to or above live messages making sure guests will notice them. Use live messaging for queue management and to reduce perceived wait times.

There are typically two types of QSR digital menu boards:

Les menus du restaurant:  Digital menu boards are ideal for displaying food items in a way that is appetizing and enhances the brand.  Digital menu screens are programmed to show a constantly changing mix of products and infotainment that promotes high-margin items and engages guests.  This results in increased sales and a better dining experience for everyone.

Outdoor signage and Drive-through screens: Exterior digital signage helps with the order-taking process right at the point of decision.  It’s a great way to attract drive-by traffic and help move orders more efficiently. Using digital menu board software, QSRs can display dynamic content on outdoor signage and drive-through screens to promote specific menu items, cross-sell and speed up ordering.

Improving the drive-through experience

Les progrès en technologie QSR ont rendu possible l'affichage dynamique au drive-in qui peut proposer des suggestions de menus personnalisées based on various events in real time. Think of a fine-pixel LED display board that suggests side items based on a guest’s current order or shows a promotion for ice cream sundaes on a hot day.

Since the Covid pandemic, restaurant drive-throughs have become essential to QSR restaurant’s survival. The trend began when restaurants were asked to close their dining rooms and switch to curb pick-up and drive-through ordering. QSR chains soon realized the drive-through experience, enhanced by panneaux de menu numériques des services de restauration rapide, was the key to their survival.

Advanced digital menu board solutions

Web-based solutions, such as Navori software’s gestionnaire de contenu QL, are perfect for designing and building your own menu board layouts. Graphic artists and web developers can also create content using HTML5 to display live data. This is the ideal scenario for advanced QSR deployments.

How to manage limited-time offers (LTOs)

By using digital signage software that interagit avec une base de données en temps réel, digital menu boards can constantly adapt to show regular and promotional items. Whenever an LTO promotion ends or a new item is added, changes happen on-screen as soon as the media player refreshes its data.

Comment donner au personnel local le contrôle de leurs écrans

With new mobile CMS dashboards, staff members can modify what’s playing on their store’s screens or digital menu board using any smartphone or tablet. Content can be triggered on-demand and left on-screen for as long as needed which is great for instant promotions or when answering guest questions.

Les collaborateurs peuvent également télécharger des photos prises avec leur smartphone et les publier instantanément sur leurs écrans. Les responsables de magasin peuvent également utiliser cette fonctionnalité pour publier des avis instantanés ou augmenter l'engagement des clients.

Interface utilisateur QL Mobile

Le futur est là, votre logiciel est-il prêt ?

Navori Labs’ QL Digital Signage solution can easily communicate with any point-of-sale software or cash register system to automatically retrieve the correct item pricing and keep this information updated in real-time.

The manager on duty can be given local access via the software’s Content Manager de QL and use any web browser and manage their own panneaux de menu numériques des services de restauration rapide without any outside assistance.  They can also use QL Mobile on their smartphone to launch a new promotion, and manage items on a predefined screen area to show animations, event notices, birthday messages, and more.

Staff members who are granted access can also remove sold-out items from their digital menus and make changes as required. System administrators control each user’s credentials and can monitor their media player’s performance from any location.

Les solutions de Navori Labs Logiciel QL Player can also automatically turn remote screens on or off based on the restaurant’s schedule to save on energy costs and extend the life of each digital menu board display.

The QL software advantage

L'alimentation de tout ce matériel nécessite un logiciel sophistiqué qui peut s'interfacer avec des bases de données externes, piloter plusieurs écrans et grands panneaux LED de manière fiable et fournir une livraison de contenu conditionnelle qui réagit aux événements extérieurs.

Le logiciel Navori QL est le meilleur logiciel d'affichage dynamique pour Les restaurants QSR. With its available “insane playback rendering”, QL can deliver and play 8K content across one or more screens with fluid transitions and flawless playback. QL’s dynamic data feed support means a single menu board layout can be delivered to thousands of restaurants with each location displaying individualized menu items and pricing. QL also supports smart AI programming with conditional playback rules that can launch content based on real-time events (weather, pricing, stock levels, etc.).