Digital Signage Technology Trends to Watch in 2026

Expected to hit a value of $35.62 billion, the digital signage market is on track for phenomenal growth in 2026. The big question is, what digital signage technology trends will drive this growth, and how will they impact your digital communications strategy? In this article, we take a deep dive into the cutting-edge developments that are set to change the way you market and sell your products.

We explore the latest trends in digital technology for 2026, from modular platforms and predictive personalization to Artificial Intelligence (AI) and automation, giving you an insider’s guide to the innovations shaping digital marketing.

Find out how digital signage platforms, like Navori Labs are going to move beyond content management to help you deliver impactful experiences.

2026 is the year in which you can say goodbye to the complexity and cost of integrating business systems with digital signage networks. Digital signage platforms, like Navori Labs offer API modular structures, which enable you to create truly integrated ecosystems by plugging into business systems, including Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) or Human Resources (HR) software. This means that for sectors, such as retail, you can now create truly omnichannel or phydigital experiences, bridging the gap between the digital and in-person or physical customer journey.

With modular systems making it simple to plug into ecommerce systems, you can now ensure customers are able to complete digital baskets in-store via self-service checkout kiosks. You can also maximize sales opportunities by, for example, enabling customers to order products that are unavailable in-store from alternative branch locations.

Additionally, box and department stores are able to drive more convenient product discovery experiences, enabling customers to narrow searches via touchscreens to locate and find out more about products. A great addition, where space is at a premium, such integrated solutions enhance your marketing, giving you a platform on which to showcase products in all their colour and model variants.

Digital marketing technology trends, such as automated predictive personalization are set to boost the relevancy and impact of your content. Taking contextual marketing to the next level, digital signage platforms, like Navori Labs automatically adapt the on-screen content to suit the occasion, day of the week, time or even weather conditions and stock availability.

This means educational establishments and public spaces can, for example, now automatically issue guidance for weather conditions, including warning notifications regarding slippery surfaces during rainy weather. Such automation will also streamline content management, freeing up staff members’ time, so they can focus on strategic decision-making.

In 2026, Artificial Intelligence (AI) is going to find its place as a mainstream, fully integrated technology. One of the top digital marketing technology trends, it will be key to performance benchmarking and campaign optimization, offering the possibility of enhanced – and actionable insights, with vision AI.

Digital signage platforms, like Navori Labs have embedded advanced computer vision technology directly into their player software. Using this AI technology, you can now collect anonymous data insights regarding demographics, segmented by, for example, age, in addition to dwell time, screen exposure and footfall. It’s easy to leverage such insights, and use them to develop highly personalized and relevant campaigns, in which the content automatically changes to suit the viewer.

In retail spaces, this AI solution enables you to create dynamic, hyper-targeted advertising, based on real data-driven insights. In corporate environments, it allows for the creation of more inclusive work cultures, in which content is personalized to suit, for example, different teams or departments.

The integration of IoT sensors with digital signage is also set to facilitate business operations. One of the latest trends in digital signage technology, it is enabling businesses to address health and safety concerns, such as overcrowding or dangerous temperature fluctuations.

Digital signage systems can now be set to trigger automatic safety alerts and instructions, as soon as this data is recorded. In public spaces, such integrated IoT-powered digital signage can also be used to manage queue times by, for example, automatically directing customers to kiosks with shorter wait times.

Another digital marketing technology trend is native ad server functionality. Leading digital signage platforms, like Navori Labs now make it easy for you to monetize your network, enabling you to schedule, deliver and measure third-party advertising from within their content management systems (CMS).

Navori’s platform is also pre-integrated with industry-leading SSPs, like Hivestack and Vistar, giving you an all-in-one solution, which automates programmatic ad delivery, interspersing relevant third-party advertising at the right time and place.

Ready to monetize your network? Reach out to Navori Labs to find out how.

Interactivity is set to be a key digital signage technology trend for 2026. Interactive kiosks are becoming a staple feature, whether for wayfinding, self-service checkouts or product discovery. In 2026, you’re likely to see more touch-free interactivity, including digital signage that can be gesture or voice controlled, or which wakes from standby mode, when it detects eye contact.

IoT sensor-driven solutions are driving the trend, offering, for example, personal shopping assistance by automatically triggering relevant content to the screen any time a customer interacts with a product.

In 2026, it’s set to be easier than ever to stop viewers in their tracks with immersive digital signage. You can immerse audiences in the world of your brand, or product launch with, for example, multi-sensory digital signage that combines visuals, sound, lighting and even scents.

Augmented Reality (AR) is also set to become more widespread, driving greater sales opportunities with virtual try-on mirrors for retail, and AR-enhanced advertising, which displays life-like 3D content when scanned.

The latest digital technology trends for 2026 also include real-time data solutions, like Navori Labs’ Data Sync Services. Businesses can now securely display real-time data analytics from any business intelligence platform, without having to expose the company’s login credentials or data through a public URL. Whether your business uses Microsoft PowerBI, Tableau, Monday.com or another platform, you can now securely roll out an inclusive data visualization strategy to inform real-time staff decision-making.

Remote device management is the name of the game for 2026. Ideal for multi-location businesses, digital signage platforms offer solutions, which enable you to receive real-time texts or emails regarding the status of your players. You can centralise control, and perform off-site checks as well as troubleshoot from afar.

At the forefront of the sustainability trend, digital signage for 2026 is set to be more efficient than ever before. Look out for digital signage platforms, like Navori, which enable you to remotely schedule digital signage operation times, as well as IoT-driven solutions. To help minimize energy use, motion sensor digital signage can now be set to dim or go into standby mode, unless there are viewers in front of the screens. Innovations, like e-paper signage are also set to grow, offering an efficient, highly visible platform for static content.

Digital signage technology trends for 2026 look set to deliver hyper-targeted and data-driven content that can drive both sales and engagement. With digital signage platforms, like Navori Labs, you can build ever-more connected ecosystems and omnichannel experiences, while also leveraging the full potential of AI to personalize campaigns and automate content delivery. You’ll be able to engage more viewers with a greater suite of interactive and immersive technologies, at the same time as easily monetize your network with third-party advertising. Best of all, digital signage is only going to become more intuitive, user-friendly and efficient for 2026, with some solutions even set to streamline your day-to-day business operations.

Ready to experience the best digital signage technology trends for 2026?

Book your Navori Labs demo today!