How Do Digital Menu Boards for Food Trucks Boost Sales and Reduce Wait Times?

Food truck digital menu boards have transformed the industry, giving operators the platform they need to boost engagement and sales in all weathers, while streamlining operations. Offering an extra competitive advantage, this technology supports dynamic and impactful marketing. Designed to draw in crowds from further afield, it can deliver more information at a glance, accelerating customer decision-making and reducing queue times. Personalizing the customer experience, it can also automatically deliver data-driven content to suit changing times, weather conditions, locations and audience demographics. Minimizing sales volatility across different seasons and locations, it offers a reliable yet agile marketing solution, enabling operators to react and adjust – in real time – to evolving customer demand and market trends. In this article, we bring you everything you need to know about how you can step up a gear with outdoor digital menu boards for food trucks. Find out how this technology, when combined with compatible digital signage software maximizes operators’ sales potential, and customer service standards.

Setting up your own digital menu board for a food truck solution is surprisingly straightforward and cost-effective.

While it does take some upfront investment, over the long-term, it’s much more efficient than print or chalkboard solutions, offering a durable, energy-saving and resilient alternative.

Create your own digital menu board for food truck solution with:

• A high brightness outdoor digital signage screen
• An IP-rated screen enclosure for weather resistance
• A compatible power source for the screen
• A media player to feed content to the screen
• A cloud-based content management system (CMS) for centralized remote control
• An internet connection

A versatile solution, food truck digital menu boards can be fitted above the serving window, on the truck side panels, or alternatively mounted on the roof, if you’re looking for maximum visibility from afar.

Digital menu boards for food trucks ensure all-year-round visibility in any place, and in any weather conditions.

The most effective way to market your products, they offer crystal clear readability for nearby customers, and even at a distance.

Unlike printed signs or chalkboards that are affected by the elements, food truck digital signage – thanks to its high brightness screens and weather-resistant IP-rated enclosures – can seamlessly operate in any weather.

With outdoor digital menu boards for food trucks, you can ensure visibility in:

• Harsh sunlit conditions
• Rain and snow storms
• Windy locations
• Low lit evening hours

In contrast, print or chalkboard signs are difficult to read in virtually all extreme weather, and can sometimes be destroyed – smudged or entirely faded by the elements.

When paired with CMS solutions, like Navori Labs, food truck digital menu boards also offer a more engaging customer experience. Digital menu boards can, for example, include side bars featuring tantalizing footage to highlight a few of the menu items. Digital displays are also able to rotate through different content, enabling operators to briefly interrupt menu boards with full-screen advertisements for meal deals, and even live infotainment.

This includes:

• Integrated social media feeds with customer reviews
• TV broadcasts
• Behind-the-scenes food truck promotional cooking videos

Designed to cycle through content sections and slides, food truck digital menu boards deliver more information at a glance than any printed and chalkboard signs or apps.

This means customers are able to make better, more informed purchasing decisions in less time, cutting down the number of menu item enquiries and queue times.

Offering unlimited space for menu details, digital signage enables you to display:

• Ingredients
• Allergens
• General nutritional guidance

When queues are unavoidable due to sheer customer demand, you can still reduce perceived wait times by featuring infotainment on-screen.

With CMS solutions, like Navori Labs, you can:

• Display third-party advertising for fresh content
• Feature news and sports channels
• Run interactive, scannable QR codes on-screen to link to competition and loyalty programme pages

When paired with a compatible cloud-based CMS, food truck digital menu boards can enhance the relevancy and appeal of your on-screen content.

CMS solutions enable you to schedule content, so that it automatically updates, according to

• Various times of day
• Special dates
• Weather conditions

When, for example, the weather turns colder, your digital signage can be pre-set to display hot beverages and breakfasts in the morning, and hot meals at lunchtimes and in the evenings.

It’s also easy to make real-time changes on the fly. Display limited time offers to sell through excess inventory, or take advantage of an unexpected opportunity, like a nearby football match to advertise, for example, extra out-of-hours hot fast food.

Navori also personalizes the customer experience, enabling operators to leverage AI-enhanced analytics via its CMS. Capturing real-time insights, like footfall, screen exposure and dwell times, the platform offers an easy way for operators to benchmark their digital signage performance and deliver targeted content, based on audience metrics.

Content can be automatically adjusted to suit different demographics – age and gender, as well as screen locations.

With the help of a cloud-based CMS, digital signage menu boards for food trucks can significantly reduce your workload.

Centralizing the content management process, cloud-based CMS solutions enable remote control, so you can update menu items from anywhere. As scalable platforms, they also ensure timely relevance and brand consistency across multiple food truck locations, allowing you to schedule or update content in real time.

Unlike printed collateral, which must be continuously reprinted with every menu update, outdoor digital menu boards for menu trucks allow you to make quick changes as regularly as you need, without any downtime.

They also streamline operations, enabling you to boost customer satisfaction, while cutting down your day-to-day work.

With digital menu boards for food trucks, you can reduce the number of customer enquiries and ensure fast, problem-free ordering by:

• Pre-empting customer enquiries on-screen
• Advising if any items have sold out
• Offering dish descriptions
• Guiding menu choices with meal deals

Suggesting add-on items to boost total order value

Digital menu boards for food trucks are game-changing, enabling operators to maximize sales opportunities, and improve the customer experience, all while streamlining operations. Designed to help you market on the fly, they allow you to instantly respond to changing market conditions. Maximizing sales opportunities and delivering targeted content, they can even automate on-screen updates to suit different times of day, weather conditions, locations or audience demographics. Delivering fresh, real-time information, they’re also designed to display more information and in dynamic ways, giving customers all the information they need at a glance. Ideal for managing queue times, they effectively facilitate smoother customer decision-making and ordering, reducing day-to-day workflows for your staff.

Ready to realize the sales and marketing potential of your business with digital menu boards for food trucks? Book a demo with Navori Labs today to find out what our CMS solutions can do to drive and maximize your operations.