Frequently Asked Questions
Convention centers use digital signage to display visitor-focused content that entertains and informs. During show set-up and outside visitor hours, digital signage screens assist convention organizers and exhibitors with instant messages, instructions and informational updates.
Digital signage is the perfect communication and advertising tool for convention center operators and trade show organizers:
- Exhibitors at any event can take advantage of ad packages to market their products during an event, instantly increasing your ROI.
- Provide for co-branding opportunities and adapt the content prior to each event.
Trade show content is provided by show organizers and exhibitors alike. Consider social media content to provide live updates and attendee feedback on and around the show floor. Adapt the content duration to match the target location. Use shorter content where there is heavy traffic for example.
Digital signage displays are installed at each event’s entrance point, deployed inside halls and near meeting rooms. Ideal locations are where there is the highest foot traffic as well as near food courts and snack bars where people tend to congregate during a convention.