How does interactive digital signage work?

How does interactive digital signage work?

Interactivity and visitor engagement are key to any successful digital signage rollout

QL supports interactive experiences

Interactive signage engages and motivates viewers but many don’t know how these interactive digital signage systems work, so let’s dive in.

You will encounter at least four types of interactive digital signage applications.

Touch screens

The first and most common application is when someone interacts with your content using a touch-enabled screen. Think of wayfinding screens or interactive kiosks you commonly see installed in shopping malls and public spaces. In other cases, businesses might install wall-mounted interactive tablets which are another great way of displaying interactive content.

The most popular type of interactive content is written in HTML5. When this type of content is displayed using QL Player, all interactivity is retained. QL Player will display HTML5 content natively so there is no need to convert it to another format. It saves content designers time and it’s the quickest way to get your content on your digital signs.

When QL users publish their HTML5 content, they can choose to transfer all the required files to each device. This ensures the content will play flawlessly even if there is an issue with the local internet connection. It’s especially important in cases where the endpoint device uses wi-fi as these connections can be unreliable.

Ordering Kiosk QSR

Frequently Asked questions

What is interactive digital signage?

Interactive digital signage refers to an application that switches from programmed content to media that is triggered by a person’s touch on an interactive screen. Content can be triggered by a touchscreen, motion, a person’s presence, lift and learn sensors, a computer vision system like Aquaji, or an employee’s smartphone via QL Mobile. This app can be used to personalize programs, trigger content, or control screens.