Storefront Digital Signage Displays

Storefront Digital Signage Displays

Retailers are always on the lookout for smart and innovative ways to attract new customers. Storefront retail digital screens can play a big role in a store’s success regardless of whether the store is located on a busy street, in a pop-up location, or in a shopping mall.

The Retail Storefront Signage Challenge

Storefront digital signage displays are a great way to draw customers into your storefront and keep them there. They can be used for everything from advertising new products and specials to providing directions around the store.

Digital signage isn’t just good for large retail chains. With so many options to choose from, any type or size of retail store can benefit from digital signage screens. What then are the most important features or strategies required for successful storefront retail digital signage?

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The Navori Solution

  • Content day-parting – show attention-grabbing content that changes over the course of the day.
  • Smart – AI content programming triggers or activates content based on product stocking levels and other real-time events (weather conditions, store traffic levels, promotional campaigns…). Deliver promotional content when shoppers are most likely to be receptive.
  • Mobile content editing, programming and triggering. QL Mobile lets you use digital screens as an interactive sales support that store associates can control using their smartphones.
  • Deliver visual and audio content simultaneously using a single media player. Eliminate recurring music service charges and take control of your content.
  • Use QL Mobile to turn digital signage screens on or off. Control the audio level from any smartphone or tablet. No need to ask someone in the office to control your screens when you can do it right from the sales floor.
  • Video walls and multi-screen installations provide an excellent opportunity to enhance your brand and improve the shopping experience. QL’s IPR player digital signage software supports extreme screen resolutions for content that will captivate the audience and deliver results.
  • Use content synchronization in large halls to deliver a better visual impact. Play perfectly synchronized videos across any number of retail digital signage screens.
  • Leverage computer vision technology to deliver content based on the audience’s profile. Strategically installed cameras scan viewers and trigger content that matters to each individual enduring your promotions reach the most receptive audience. Achieve better sales and increase customer satisfaction by interfacing Navori QL with the AQUAJI marketing analytics platform.
  • Deploy interactive content for shopping mall directories, store wayfinding and general visitor information.

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Benefits of using storefront digital signage

There are many advantages to using digital signage screens in a retail storefront. Perhaps the most obvious benefit is that these screens can help to attract new customers. By displaying eye-catching visuals and interesting content, digital signage screens can help to create a positive first impression for potential shoppers.

Storefront digital signage screens can also be used to communicate important information to customers. For example, a screen might display the latest sales or promotions, or it could provide directions to different areas of the store. This type of communication can be very beneficial for stores that are large or complex in layout.

In addition to attracting new customers and communicating with customers, digital signage screens can also be used to improve customer loyalty. By displaying content that is relevant and interesting to customers, retailers can help to keep customers engaged with the store. This can lead to increased spending and longer visit times, both of which are desirable outcomes for any retailer.

Ultimately, digital signage software offers a number of advantages for retailers. By using these screens, stores can improve customer engagement, attract new customers, and communicate important information to shoppers. All of these factors can result in a more successful retail business.

Find out more

  • Multi-player Synchronization
  • LED Displays
  • QL Manager Mobile
  • SoC Display Control


The most important thing to remember when choosing a storefront digital signage display system is that it must be easy to install and use. If you’re looking for something that will be easy to set up and simple enough for your staff to operate without any technical knowledge, then QL Digital Signage Software is the best choice for you!

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Frequently Asked questions

Besides software, what elese do I need for storefront digital signage?

In addition to software, there are several other components you would typically need for storefront digital signage. Here are some essential elements:

Display Screens: You’ll require high-quality display screens to showcase your digital content. The size and number of screens will depend on your specific requirements and available space. Consider factors such as screen size, resolution, brightness, and durability when selecting display screens.

Media Players: These devices are responsible for running the digital signage software and displaying the content on the screens. Media players can be separate devices or integrated into the display screens themselves. They receive content updates from the software and ensure it is properly rendered on the screens.

Remember that specific requirements may vary depending on the complexity and scale of your digital signage setup. Consulting with a professional digital signage provider or integrator can help you determine the most suitable components for your storefront digital signage project.

How to find the best digital signage software supplier?

Identify Your Requirements: Begin by determining your specific needs and goals for digital signage. Consider factors such as the scale of your deployment, the features and functionalities you require, content management capabilities, integration options, and budget constraints. Understanding your requirements will help you evaluate potential software suppliers more effectively.

Research and Compare Providers: Conduct thorough research to identify reputable digital signage software suppliers. Look for companies with a strong track record, positive customer reviews, and a good reputation in the industry. Explore their websites, read customer testimonials, and check if they have case studies or examples of successful deployments similar to what you’re planning.

Evaluate Features and Functionality: Assess the features and functionality offered by each software supplier. Look for key capabilities such as content scheduling, remote management, multi-screen support, media playback formats, real-time updates, and interactive features. Ensure that the software meets your specific requirements and aligns with your envisioned digital signage strategy.

What is storefront digital signage?

Storefront digital signage refers to the use of digital displays or screens placed in the windows or outside the storefront of a business or retail establishment. It is a type of digital signage specifically designed to attract the attention of passersby and engage potential customers.

Storefront digital signage serves multiple purposes, including promoting products or services, displaying advertisements, conveying branding messages, providing real-time information, or creating interactive experiences. It is a powerful marketing tool that allows businesses to showcase their offerings in a visually compelling and dynamic manner.

Storefront digital signage is particularly effective for retail businesses as it helps attract foot traffic, generate interest, and enhance the overall customer experience. It allows businesses to communicate their unique value proposition, create a dynamic storefront presence, and stand out in a crowded marketplace.

What are some best practices for storefront digital signage?

When it comes to storefront digital signage, implementing best practices can help maximize its effectiveness and impact. Here are some best practices to consider:

  1. Clear and Concise Messaging: Keep your messages short, simple, and easy to understand. Use bold and legible fonts with high contrast to ensure readability from a distance. Focus on conveying key information and call-to-action to capture the attention of passersby.
  2. Eye-Catching Visuals: Utilize visually compelling content such as vibrant images, engaging videos, or motion graphics to attract attention. Use high-resolution graphics and ensure the content is optimized for the screen’s size and aspect ratio. Incorporate your brand elements and colors to maintain consistency.
  3. Dynamic Content Rotation: Regularly update and rotate the content on your storefront digital signage to keep it fresh and avoid viewer fatigue. Consider scheduling content changes to align with different times of the day, promotions, or special events to maintain interest and relevance.
  4. Targeted and Relevant Content: Tailor the content to your target audience and location. Consider factors such as demographics, local trends, or seasonal promotions to ensure the displayed content resonates with the viewers. Use data-driven insights to personalize and customize the messaging when possible.
  5. Integration with Social Media: Incorporate social media feeds or user-generated content on your storefront digital signage to enhance engagement. Display positive customer reviews, social media posts, or hashtags related to your business to encourage interaction and showcase social proof.
  6. Clear Call-to-Action: Include a clear call-to-action in your content, guiding viewers on the next steps or encouraging them to take specific actions. Whether it’s directing them to enter the store, visit a website, scan a QR code, or make a purchase, a compelling call-to-action can drive conversion and engagement.

By following these best practices, you can make the most of your storefront digital signage, attract attention, engage viewers, and drive desired actions, ultimately enhancing the overall success of your business.

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