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Narrowcasting is understood to be the dissemination of information (usually by radio or television) to a narrow audience, not to the general public.
The Navori software platform was created to manage and display content specifically in narrowcasting applications. Users can schedule and display individual content on each screen or send the same content to groups of Players via the Navori Server application. Navori Server software is renowned for its performance and ease of use.
The Navori solution is available in many versions depending on the size and complexity of the narrowcasting project. Users can deploy on a single PC, multiple PCs with a single administrator or an unlimited number of PCs with multiple administrators.
Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Commonly known as “Niche marketing”. NAVORI International has been providing narrowcasting software solutions for more than 12 years in over 30 countries.
NAVORI narrowcasting software supports the most popular media formats (over 35 types) in their native format, static and dynamic. Manage your narrowcasting network with a user-friendly and easy to learn interface (content manager) for playlists, schedules, RSS feeds, multi-zoning and much more).
NAVORI has a narrowcasting software solution for you whether it’s for a single display or for hundreds or thousands of displays. NAVORI helps you achieve your narrowcasting goals and keeps your operating costs low.
Narrowcasting player
Narrowcasting player systems usually consist of some sort of media distribution networks and a series of media players connected to one or more flat panel screens. Some systems transfer data using a streaming method and others send the data to each player where it is stored until required.
The Navori digital signage software platform uses a “forward and store” system to push content from Navori Server to the Navori Players. On a private LAN the system will use a file share and on the Internet, a FTP server handles file transfer duties. Since the Navori Players initiate communication on their own, there is no need for private IP addresses at each Player. This makes for an efficient and secure data transfer system.
Narrowcasting advertising
There are many types of narrowcasting advertising solutions on the market today. There is software-as-a-service or SAAS at one end and “self-hosted” solutions at the other. Since self-hosted solutions are purchased and installed on the user’s own hardware, they offer a better alternative to many. There are no recurring monthly fees and you operate on your own server.
Navori is one of the top 5 self-hosted digital signage software solutions worldwide. You can purchase and can install the software on your own servers and PC Players. This is often a better solution than dealing with a service provider that might disappear as this would effectively render your software inoperable.
Download NAVORI’s free trial narrowcasting software… |
